IKIGUIDE's sharing at NuMoney on 19th May 2018. A Public Relations Perspective

1. How to Discern Amongst Shit Coins,
Legit Coins And Scam Coins
19th May 2018
By Soh Wan Wei, Founder of
www.IKIGUIDE.com

2. Agenda
● Who is Wan Wei
● Why Blockchain Companies Hire Wan Wei
● What Is A Shit Coin/ Legit Coin/ Scam Coin?
● What is Due Diligence? Do At Least These 3 Steps
● FUD- Fear, Uncertainty, Doubt, aka “FAKE NEWS”!
● Conclusion: How Can We Discern Shit Coins, Legit Coins
and Scam Coins?

3. Who is Wan Wei?
● BSc (Hons) from NUS in Economics, MSc in Public Relations from Aalto
University, School of Business, Finland
● First Singaporean to head a Finland-100 National Project endorsed by
Finnish Prime Minister Office
● Interviewed over 100 C-Level Executives, politicians, entrepreneurs
● 2 years working experience in Singapore, Europe and Japan in Branding/ PR
● Personal branding expert
● Concurrently doing PR for Katalyst Blockchain/ KatalystCoin
● Founder of IKIGUIDE!

4. What Is Public
Relations?

5. “Public Relations” is defined as...
“Gaining the goodwill of the public,
subjected to legal, moral and ethical
considerations”

6. Why Do Blockchain
Companies Hire Wan
Wei?

7. ● Most people don’t buy based on technical understanding
● Most people buy because they feel or resonate with something
● ICO projects require outreach for mass adoption of the coins
● In an increasingly crowded crypto-space, blockchain
companies require strategic storytelling to stand out
● Value of 1 Earned Media = Value of 3 Paid Media
● Good PR has direct impact on coin prices
Why Do Blockchain Companies Hire PR
Practitioners?

8. What Is A Shit/ Legit/ Scam
Coin?

9. A Shit Coin is defined as...
“A coin with no use case”

10. A Legit Coin is defined as...
“A coin with good tokenomics”;
or simply--
“A coin with a lot of use cases”

11. A Scam Coin is defined as...
“A coin that is
misrepresented”

12. Practice Time!

13. Shit coin/ Legit Coin/ Scam Coin?
https://uetoken.com/

14. Shit coin/ Legit Coin/ Scam Coin?
https://www.stellar.org/

15. Shit coin/ Legit Coin/ Scam Coin?
https://bitconnect.co/

16. What is “Due Dilligence”? 3 Must-Dos
At Least Look At The...
● Use Cases
● Business Model
● Team and Track Record

17. How To Spot FAKE NEWS! (We call it FUD)
Be Clear:
● Verifiable vs Not Verifiable
● Which Media Can You Trust?
● Trading/ speculation involves NO EMOTIONS!
● FOMO: Are you buying this coin because it
seems that everyone else is buying it?

18. Practice Time!
“Is this FUD”?

19. From The Wall Street Journal:

20. This Piece of News Resulted in MORE NEWS--
CNBC

21. So...
“Is this FUD”?

22. YES--The News From WSJ Is FUD!

23. How To Spot FAKE NEWS! (We call it FUD)
Be clear:
● Verifiable vs Not Verifiable
● Trading/ speculation involve NO EMOTIONS!
● FOMO: Are you buying this coin because it
seems that everyone else is buying it?

24. Are All Media Portals
Reliable?

25. Note The Disclaimers, Especially for Paid Press
Releases:

26. Note The Disclaimers, Especially for Paid Press
Releases:

27. Note The Disclaimers, Especially for Paid Press
Releases:

28. Conclusion: How To Discern Shit Coins, Scam
Coins And Legit Coins?
● Look at use cases, business model, team and track record.
● If a piece of news/ information makes you feel emotional,
ask WHO wrote it and why.
● When in doubt, ask the experts at Numoney or reach out
to IKIGUIDE!

29. Thank You For Your Time
Today! Let’s Stay In Touch!
www.fb.com/ikiguide