5. Web Analytics 2.0 之定義
你跟你的競爭者的質化跟量化的分析
• the analysis of qualitative and quantitative data from your website and the
competition,
目的是持續性改善用戶跟潛在用戶的線上體驗,精益求精
• to drive a continual improvement of the online experience of your
customers and prospects,
轉化成你想要的結果(包含線上跟離線的)
• which translates into your desired outcomes (online and offline)
~ Web Analytics 2.0, Avinash Kaushik