Presentation for the Design Thinking Lab

1. PROTOTYPE
AND TEST
Design Thinking Lab –
Stanford University
Wander Marcos – 19/08/2013

4. Best Ideas
 Networking (Practical Idea): Stay in touch
with people who can help him, even if he has
just met them. Talk to friends, classmates,
family, teachers, people he trust. This way,
they’ll know about his situation and tell him
about opportunities. He should also leave
posts on church, club and places where he
meet new people and show his job.
 Anyway, he must update his cv, in order to
show something updated to get the new job.

5. Best Ideas
 Enterprising (Favorite Idea): Be hired in not the
only solution. Try to have his own business can
look more challenging, but it’s something to
consider. He can make his own opportunities.
For that, he should study, visit the local
enterprising office, understand the political
and economic situation, talk to people and
identify local and macro needs. Also,
calculate the amount of money he would
need to invest.

6. Prototype 1 – Mister L Blog
 A blog in which he puts his cv, his portfolio
and links to his social networks, so he can
show his experience and keep in touch
with people who might help him.
 He will be able to show who he is in a
creative way, what is important for a
graphic designer, and also interact to
people on the web.

8. Test - Interview with Mr. L
 What worked: He really liked the idea, it’s
easy to make it and update it.
 What could be improved: We couldn’t
imagine a layout for the blogger, which is
very important to differentiate it and
gather people’s attention

9.  Questions
How will he use it?
Will he send the link instead of his cv to
companies?
How will he achieve companies?
Should he advertise it?
Could he make money with it?
Test - Interview with Mr. L

10.  Ideas
- Explore photos to show his jobs
- A post a day, in order to make his
opinions relevant to other graphic
designers
- Post about news on graphic design, so his
blog can become a source of search,
making Mr. L a famous designer.
Test - Interview with Mr. L

11. Prototype 2 – A company
made by him and his friends
 The second idea was not looking for a job,
but enterprising. Interviewing him, he said he
would love to have a company with friends to
develop games and apps to cellphones, no
matter if they are Android or Ios.
 So, that’s the idea, explore local businesses
and offer them communication and
marketing solutions with mobile apps, and he
would be the designer of the company

12.  What worked: He felt excited, he could see it
working in a near future and it made him feel
confident that his life can change.
 What could be improved: He doesn’t know
how to start it, who to invite to work together
and how much he should invest, and I also
haven’t given any idea on it, just suggested
him to talk to someone ate SEBRAE, brazilian
service to help enterpreneurs
Test - Interview with Mr. L

13.  Questions
How can I start It?
Who will I invite to work with me?
How can I make it be profitable?
Should he advertise it?
How much should I invest?
What specific kind of apps should I start or
get specialized at?
Test - Interview with Mr. L

14.  Ideas
- Search on internet the most seeked apps
- Develop projects for local business and offer
them at low prices, to advertise his job
- Participate of championships for start up
companies and try to win money to invest
- Benchmark other companies to avoid
mistakes they had.
Test - Interview with Mr. L

15.  Thank You!
 Wander Marcos
 wandermarcos@yahoo.com.br