ICT Role in 21st Century Education & its Challenges.pptx
Marketing Chapter 09
1. Chapter 9: “Organizational Consumers” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century
2.
3.
4. Types of Organizational Consumers (1) Manufacturers Retailers Nonprofit Institutions Organizational Consumers Government Wholesalers
5.
6.
7. Derived Demand The success and purchases of organizational consumers are ultimately based on Final Consumer Demand . Palm Plaza Hotel
8. Derived Demand for Major Appliances 1. Expected consumer demand for appliances 2. Retailers order appliances from manufacturers 3. Manufacturers order raw materials for production from suppliers 4. Raw materials suppliers extract and refine quantity demanded by manufacturers All intermediate levels of demand are derived from final consumer demand.
9.
10.
11. Accelerator Principle Final consumer demand affects several layers of organizational consumers. Refineries Ore Lumber Farmers Grains Manufacturers Wholesalers Jobbers Distributors Retailers Malls Direct Marketers Nonprofits Schools
12.
13. Goals of Organizational Consumers Product Availability Customer Service Good Price Level and Terms General Goals Prompt Delivery Seller Reliability Consistent Quality
14.
15.
16.
17. The Organizational Consumer’s Decision Process 1. Expectations of Purchasing Agents, Engineers Users Others 2. Buying Process Autonomous Or Joint 3. Conflict Resolution Supplier or Brand Choice 4. Situational Factors
![Chapter Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)