1. Chapter 8: “Final Consumers” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century
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8. Factors Determining a Consumer’s Demographic Profile Age Gender Location Housing Mobility Income Occupation Education Marital Status Ethnicity/Race Expenditures Consumer’s Demographic Profile
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13. Marital Status Family : Two or more people living together, related by blood, marriage, or adoption Household : One or more people living together who may or may not be related The recent trend has been towards smaller families and households, with more people residing in nontraditional families or households.
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16. Consumer Lifestyles A lifestyle represents how people spend time and money . A number of social and psychological characteristics help form a final consumer’s lifestyle. They are critical for marketing decision making .
17. Factors Determining a Consumer’s Social Profile Consumer’s Social Profile Social Performance Social Class Reference Groups Opinion Leaders Family Life Cycle Time Expenditures Culture
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21. Traditional Family Life Cycle Bachelor Married Full Nest: 1, 2, 3 Empty Nest: 1, 2 Sole Survivor: 1, 2
22. Factors Determining a Consumer’s Psychological Characteristics Consumer’s Psychological Profile Personality Attitudes or Opinions Class Consciousness Motivation Perceived Risk Innovativeness Importance of Purchase
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26. Final Consumer’s Decision Process Stimulus Social and Psychological Factors Demographics Problem Awareness Information Search Evaluation of Alternatives Purchase Post-Purchase Behavior
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29. The Three Steps in a Typical Routine Purchase Stimulus Problem Awareness Purchase
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