Thoughts on Mobile marketing, video stripped out.

2. #powermobile

3. Thought 1 Traditional Marketing/Advertising Thinking

4. Average Stuff for Average People How do you win the game? Get Eyeballs

5. Interruption Marketing ROI

6. Extending reach, getting exposure

7. Personal Ubiquitous Immediate

9. Thought 2 The Power of the Internet

10. The Semantic Web is a set of technologies which are designed to enable a particular vision for the future of the Web — a future in which all knowledge exists on the Web in a format that software applications can understand and reason about. By making knowledge more accessible to software, software will essentially become able to understand knowledge, think about knowledge, and create new knowledge. In other words, software will be able to be more intelligent — not as intelligent as humans perhaps, but more intelligent than say, your word processor is today.

11. Every screen a porthole onto the machine

17. “ The Web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy” Tim Berners-Lee Weaving The Web

18. Thought 3 The Essence of New Marketing

19. Last month it was 10 Years Ago That Seth Godin published this book A Ridiculous Idea

20. The internet is word of mouth Talkers Something to Talk About A way to talk

21. Thought 4 A New Customer Journey

22. The Once-familiar Consumer Journey 1. Few touch points, well-choreographed 2. Linear, store-dependent 3. Advertising-inspired Slide from “the OPEN brand” AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY Go to store View TV or print ad Compare options Choose best option Buy item Join/align with brand

24. Thought 5 The Real Mobile USP

25. Context Local

26. Latitude

28. Find books in bookstore Order meals Rate Service Integrate into the Experience

29. Thought 6 Follow the crazy ones

31. [email_address] What I do:

32. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com @walterpike on twitter, friendfeed and1000’s of other places on the internet. [email_address]