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Heavy chef Nov 2010 2
- 1. ENGAGING WITH THE AUDIENCE? @walterpike Wednesday 24 November 2010
- 2. But its the wrong question Wednesday 24 November 2010
- 3. How we make decisions Wednesday 24 November 2010
- 4. Wednesday 24 November 2010
- 5. It just feels right Wednesday 24 November 2010
- 6. Wednesday 24 November 2010
- 7. Brands are what you feel Wednesday 24 November 2010
- 8. Who has owned a Nokia? Wednesday 24 November 2010
- 9. 2010 2009 Wednesday 24 November 2010
- 10. 2010 2009 Wednesday 24 November 2010
- 11. Works best with an audience which is passive and available Wednesday 24 November 2010
- 12. So in walks a huge client As an AD Exec - What would you do? Wednesday 24 November 2010
- 13. Strategy Wednesday 24 November 2010
- 14. Share of Voice = Share of Mind = Share of Market Wednesday 24 November 2010
- 15. But the rules changed: People are connected Wednesday 24 November 2010
- 16. Changes the economics of publishing Wednesday 24 November 2010
- 17. They self organise themselves into groups communities. and decide where and how they will interact with brands. Wednesday 24 November 2010
- 18. They trust their friends and people like them They don't trust advertising and PR Wednesday 24 November 2010
- 19. Wednesday 24 November 2010
- 20. Trust us Wednesday 24 November 2010
- 21. www.brandseye.com Twitter - Visuals Wednesday 24 November 2010
- 23. www.brandseye.com Who Is Talking ü Complaints board and Hello Peter together have approximately 4% of the total conversation which much higher than average ü Negativity is still going through traditional channels rather than – Tell Trevor. ü Only 14% of the total conversation from Twitter (typically we expect between 60% and 90%). ü 338 different domains mentioned Cell C only once. The conversation is highly fragmented and that consumers are apathetic to the situation. Wednesday 24 November 2010
- 24. www.brandseye.com Over All Themes ü The negativity online is an indication that the public have developed a sense of mistrust and lack of confidence when it comes to Cell C. ü The use of words such as lying indicate that people have been offended and do not appreciate the slap in the face. Wednesday 24 November 2010
- 25. Control like water Wednesday 24 November 2010
- 26. You can’t force but you can guide - by building a culture Brand husbandry Wednesday 24 November 2010
- 27. Position Influence Find the talkers Roles Wednesday 24 November 2010
- 28. Give them something to talk about Wednesday 24 November 2010
- 29. Give them a way to talk about it Wednesday 24 November 2010
- 30. Wednesday 24 November 2010
- 31. Wednesday 24 November 2010