The original iPod packaging was designed to impress users and communicate the sleek design of the iPod. The outer box displayed the iPod at angles to highlight its thin profile, while the inner box featured a custom cut styrofoam insert housing the iPod and accessories. Subsequent iPod packaging evolved to target new users and models, using color, images and text to distinguish the iPod as its own brand and attract different demographics, while maintaining the premium experience through elegant unboxing.