2. The Value of Visual
Volunteering in a Digital Age Conference
Break-Out session
September 2012
Outreach Officers, Communities 2.0 at the
George Ewart Evans Centre for Storytelling,
University of Glamorgan

3. Communication is about words, right?
Visual Communication is communication through visual aid,
and is described as the conveyance of ideas and
information in forms that can be read or looked upon

4. Visual Communication
It’s nothing new, it’s just
not niche anymore…
Photography,
typography, illustration,
animation, infographics,
moving image,

5. Why does it matter?
We’re in the ‘Information Age’.
Think about how you behave online – “Look around
feverishly for anything that is interesting or vaguely
resembles what you are looking for, and is clickable”
Steve Krug

6. Why does it matter?
When viewing a website,
it takes users less than
two tenths of a second to
form a first impression
http://www.sciencedaily.com/releases/2012/
02/120216094726.htm

7. How can I achieve better visual
communication?

8. Breakout activities
Participatory media means that photography,
animation, film-making etc. need now only cost us
time and ideas
Involve your volunteers / service
users in making of your content,
and watch it spread!

9. Breakout activities
These activities should help you realise that many
forms of visual communication can be free and easy
to produce.
3…2…1…GO!