By Llamau at the Third Sector Funding Confererence 2013.

1. Corporate Fundraising
How to get started:
the pitfalls and the positives!
Rachal Minchinton (MInstF Cert)
Head of Communication & Development
Sue O Brien Community Fundraiser

2. Session Objectives
• To give you an understanding of Corporate
Fundraising
• To enable you to decide if Corporate
Fundraising is right for you
• To give you the tools to get started with
Corporate Fundraising

3. Corporate Fundraising
The Facts
• Research suggests Corporate giving
makes up only a small percentage of
Charity income.
• Corporate Fundraising is not for everyone.
• There are differences between National
and local Corporate Fundraising.
• Corporate Fundraising is not always about
money.

4. The Corporate / Charity
Relationship
• Who benefits and how?
• Who sets the objectives?
• An equal partnership?

5. Is Corporate Fundraising Right
for us?
• Points to consider:
How else do you raise money – does this fit
with corporate?
Do you have experience / expertise in the team
– or can you get it?
Do you have the resources?

6. Exercise: Are we ready for
Corporate Fundraising?
Think about your organisation…..
What do you want to achieve from Corporate
Fundraising?
What resources do you have in place already?
What else do you think you might need?
Feedback to the group

7. We’re going for it – what next?
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What’s your Offer?
Research
Match objectives
Make your pitch
Negotiate
Launch
Deliver
Review
Improve

8. Case Study
• Savills

9. Exercise: What’s your Offer?

10. Pitfalls to avoid…..
Don’t let the relationship start without a
target in place
Don’t take on too many relationships
Don’t over promise / under deliver
Don’t be afraid to say its not working, but
come up with a solution
Don’t over estimate how much you’ll raise
Don’t rush into it

11. The Positives!
Income
New supporters
Event Participants
Volunteers
Goods / services
Good PR
New partnerships

12. Hints & Tips
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Institute of Fundraising Codes of Practice
Remember you’re equal partners
Have a plan, set targets
Get your board on board
The right person at the right time at the right
level
• Be adaptable
• Its not all about the money – understand how
else you can benefit

13. Questions?
Rachalminchinton@llamau.org.uk
Sueobrien@llamau.org.uk