2.
1884-1952
American
Psychologist (behaviorist)
Drive Reduction Theory, was
developed by him and it was the
first theory for motivation.
Clark Leonard Hull
3. Need- Physiological imbalances.
Drive- state of tension.
Reinforcement- Reward
Primary and secondary.
Goal- commodity which reduce drive.
Need Drive Activity Goal Reduced Drive
Basic concepts in Hull’s
theory
4. Drive-Reduction Theory
When the instinct theory of motivation failed it was
replaced by drive-reduction theory.
Physiological need creates an aroused tension state
(a drive) that motivates an organism to satisfy the
need
(Hull, 1951).
5. Drive-Reduction Theory
Primary drive
Unlearned drive, such as hunger, based on a physiological
state
Secondary drive
Learned drive, such as ambition
9. Change from Drive Reduction to
Drive Stimulus Reduction
Hull’s original theory was a drive reduction
theory but he modified this to a drive
stimulus reduction.
He concluded that drive reduction was too
far removed from the presentation of the
reinforcer to explain how learning could take
place.
Replaced it with DRIVE STIMULI.
We do things to arouse our curiosity and to increase or decrease arousal (like watching a scary or sexual movie).
OBJECTIVE 34-3| Explain how drive-reduction theory views human motivation.
