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Wai Hong Fong | Chieftain
waihong.fong@storehub.com











Tweet Tweet! @waihonger
Demystifying SaaS
and
Getting Damn Good at it
Who’s StoreHub?
BEAUTIFUL POS
20 PEOPLE
CLOUD BACKOFFICE
GROWTH
Today’s Conversation
1. What is SaaS?
2. SaaS Revenue Models
3. Pricing Strategy
4. SaaS Sales Framework
5. The 5Cs of SaaS Metrics
6. SaaS Growth Tools
7. SaaS Ops Tools
What is SaaS?
VS
Software as a service (SaaS) is a software licensing and
delivery model in which software is licensed on a
subscription basis and is centrally hosted.
-Wikipedia
Revenue Models
• Feature/Bandwith limited ($/$+1/$+2 for plan A/B/C)

• Moz
• QBO
• Crazyegg
• Chargebee

• Pay as you go ($/user)
• Intercom
• Slack
• Freshdesk
• Pipedrive

• Setup Fee ($$$$$$)

• Extra benefits (Sneaky $$$)

• Better customer service

• Remove branding
Pricing Strategy
IT DEPENDS
Market Standards VS Completely New
http://sixteenventures.com/pricing-strategy
SaaS Sales Framework
https://bvp.app.box.com/30-QA-for-SaaS-Revenue-Leaders
The 5C’s of IMPT SaaS Metrics
1.CMRR - Committed Monthly Recurring Revenue
2.Cash Flow
3.Customer Acquisition Cost Payback Period
4.CLTV - Customer LifetimeValue
5.Churn & Renewal Rates
https://bvp.app.box.com/10lawsofcloudcomputing
MOZ - Growth Tool #1
MOZ - Growth Tool #1
Usertesting.com - Growth Tool #2
Crazyegg.com - Growth Tool #3
Google Remarketing - Growth Tool #4
Google Remarketing - Growth Tool #4
Google Remarketing - Growth Tool #4
Workable - HR Tool #5
Workable - HR Tool #5
Inbound Sales Book - Growth Tool #6
https://gumroad.com/l/inboundsales
Freshdesk - Growth Tool #7
Intercom - Growth Tool #8
Intercom - Growth Tool #8
Pipedrive - Ops Tool #9
Chargebee - Ops Tool #10
Braintree - Ops Tool #11
Intuit QuickBooks Online - Ops Tool #12
http://www.intuit.com.my
QUESTIONS?
http://www.linkedin.com/in/waihongfong
@waihonger

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Demystifying SaaS & Getting damn good at it