Social Media AD Concept Practice - Create a FB/IG AD Google AD Concept Practice - Start Running Google Search AD How To Start Your AD Plan Final Project Introduction

1. INTERNATIONAL
MARKETING -
DIGITAL MARETING
Rex Loi
Founder @
itworks & SmartFit & Converto Digital

2. Social Media AD Concept
Practice - Create a FB/IG AD
Google AD Concept
Practice - Start Running Google Search AD
How To Start Your AD Plan
Final Project Introduction
10/13

4. Digital Marketing
首要元素？

5. Awareness
品牌認知
Consideration
觸動意願
Conversion
轉換行動

6. Social Media
Advertising
"Paid AD"

7. Social Media
v.s.
Social Media
Advertising

8. Key Elements of Facebook AD
Audience AD Copy Destination

10. HOW TO MAKE A
"GOOD" AD

12. STAGE 2 STAGE 3STAGE 1
廣告文案創作3步曲
從 客出發
共鳴
痛點
惠
社會 同
Call to Action
址 結
發 訊息
⽴即購
⽅形
60秒 短
引 性問題
A/B 測試

13. -Practice-
Create a FB/IG AD

14. Google Keywords Search
AD

16. Google Search AD
v.s.
Facebook Social Media AD

17. -Practice-
Create Google AD

18. Start Your AD Plan

19. Product Research (SWOT)
Market industry Research
Competitor Research（STP）
Target Audience Research
RESEARCH
0 1
Product Positioning
Target Market Audience Plan
Product Website Structure
AD Copywriting Plan
AD Budget Plan
Action Schedule
PLAN
0 2
Website Build Up
AD Visual with different size
AD Copywriting
PRODUCTION
0 3