1. CASE STUDY
Incorporating products into content
Cadbury wanted to engage 16-24 year olds across
Jan – Apr in 2008, 2009 and 2010;
We created “The Goovies” starring Weebl & Bob from
weebls-stuff.com;
Our animations spoofed famous movies, all featuring
Crème Eggs as guest stars, desperate to get their Goo out;
Across the campaign period we delivered over 1.96m
views of the animations, a 241% ROI vs. media value;
The campaign was also part of the winning entry in the
MediaWeek / AOL online planning awards.
watch all the Goovies here!