How to Make GREAT Home Care Content for your Website/Social Media. http://www.LTCMarketingU.com | 888-404-1513 This webinar was held Sept 13...watch the replay below as Valerie VanBooven RN BSN talks to the HCRB membership about content marketing and answers the questions....WHO WHAT WHY HOW WHERE AND WHEN! Spend 30 fun minutes with Valerie learning and asking questions about online marketing.

1. Home Care
Content A-B-Cs
Valerie VanBooven RN BSN | LTCMarketingU.com | 888-404-1513

2. Agenda
Who
What
When
Where
Why
How

3. What is “Content”
• Articles – uniquely written by you
• Curated content – be careful
• Videos
• Audio
• Infographics

4. What Makes a Great Article?
• Articles
• 400-500 words
• 2 paragraphs (4 sentences each)
• Subheadlines
• Lists
• An image
• A great headline

5. What Makes a Great Article?
• Articles
• 400-500 words
• 2 paragraphs (4 sentences
each)
• Subheadlines
• Lists
• An image
• A great headline

6. What Is Curated Content?
• The basic idea is to take some (or all) of content created by
someone else and feature it along other related content. (Of
course, you always provide credit.)
• Even something as simple as a link to a guide in a post for
more information could be considered curated content.
• You’re finding content that you know your readers will be
interested in and then connecting them to it.
• Almost all content marketers curate content in one way or
another. One report found that 82% of marketers curate
content. Overall, the best marketers create around 65% of
their own content and curate an additional 25%.
• One of the most common ways to use curated content is for
social media marketing. You typically need to share content
other than your own to be successful, so finding the best
content for your readers (that you didn’t make) is a key part
of the process.
• Curated content on social media represents about 47% of
all clicks.

7. What Videos?

8. What Audio?
Podcasts

9. How Often?
1x per day engage on FB
3x per week post on
your blog ->FB

10. Agenda
Who
What
When
Where
Why
How

11. Who
Who are you talking about?
Who was there?
Who sponsored the event?
Who?

12. What
What happened?
What was said?
What was the result?
What kind of event was it?

13. When
When did this happen?
When is it happening?
When will it happen again?
When will the results be
announced?

14. When
Where is the event held?
Where should people meet?
Where do people buy tickets?
Where do people register?

15. Why
Why is this happening?
Why get involved?
Why should people attend?
Why donate/sponsor?

16. How
How do I find more information?
How do I get there?
How do I get in touch?
How often is the event?
How many people attended?

17. QA
Q/A

18. Find more info.
LTCMarketingU.com