888-404-1513, http://LTCSocialMark.com , Webinar Replay: Home Care Leads: Maybe It's Your Website!? YouTube Video replay: http://www.youtube.com/watch?v=eUPNQlhby3E

1. Attention Home Care Agencies and
Assisted Living Facilities……
Maybe it’s Your
Website.
Copyright 2012 LTCEP

2. Agenda
O What is Post Click Marketing?
O What are the THREE top messages?
O Are you solving a problem?
O Are you too confusing/ overwhelming?
Copyright 2012 LTCEP

3. Don’t Judge a Book By It’s
Cover?
O Not applicable to your website (as much
as you would like it to be)
O Your website is a direct reflection of your
organization, like it or not.
Copyright 2012 LTCEP

4. Post Click Marketing: What
Happens After the Click?
O I found you during a Google search.
O And then I clicked on the link to your
website.
O And I have some constructive criticism for
you:
YOUR WEBSITE
SUCKS.
Copyright 2012 LTCEP

5. Wanna see what a
REALLY BAD
WEBSITE LOOKS
LIKE?
Of course!!
Copyright 2012 LTCEP

6. MrBottles.com
Your website should not talk or play
music, period.
Copyright 2012 LTCEP

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8. Submitter's comments: The only reason I know about this site is because it came up as an ad
in Gmail, meaning that someone actually paid real money to advertise this web site. I've spent
two years building a web site for our business that I'm not ashamed of (most of the time).
This site makes me want to put my eyes out with a hoof pick…
Copyright 2012 LTCEP

9. I used Google to search the phrase [wedding photographer toronto] and this site was listed
on the first page. Yes, being listed on the first page is wonderful, but it isn't enough. Your
site has to look at least as good as the competition — especially the sites listed above and
below you.
Copyright 2012 LTCEP

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11. WEBSITES THAT GENERATE
LEADS
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15. 3 Messages
3 Options
Your WEBSITE must SHOW the
BEWILDERED adult child of an aging
parent that YOUR AGENCY or FACILITY
has the SOLUTION TO THEIR
PROBLEMS.
Copyright 2012 LTCEP

16. Message 1:
Are you researching home care
options and are just starting?
Here, let me help.
Copyright 2012 LTCEP

17. Message 2:
Are you done with your
research, but are now wondering
about:
a. pricing
b. trustworthiness
c. how to pay for care
Here, let me help….
Copyright 2012 LTCEP

18. Message 3:
Want to speak with one of our
friendly, professional team
members now? Great!
Here, let me help….
Copyright 2012 LTCEP

19. Option 1: (Researcher)
Read more about the top home
care questions and answers or
watch our videos.
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20. Option 2: (Closer to Deciding)
Here is the average cost and
availability of services in our area,
and here are some of the ways
people pay for this type of care.
Copyright 2012 LTCEP

21. Option 3: (Wants to Talk)
Call us now or fill out our form
and we will call you!
Copyright 2012 LTCEP

22. Components of a Lead
Generating Website:
1. Great call to action- clear.
2. Clutter minimized.
3. Simple, easy options.
4. Follows up automatically.
Copyright 2012 LTCEP

23. Additional Components of a
Lead Generating Website:
1. Great content
2. Completely Search Engine Optimized
3. Video
4. Easy to Navigate
Copyright 2012 LTCEP

24. If you aren’t getting good quality leads from
your online presence (ie our website),
consider updating, changing, or starting
fresh.
You are losing business to the
competition!
Copyright 2012 LTCEP

25. Cost?
You do not need to spend
10K on a GREAT website.
Get a GREAT website in your
budget range, that brings
new business to your door.
Copyright 2012 LTCEP

26. Next Steps:
1. Ask questions now. (Type
them in!)
2. Call or email George Novoson
to learn more and talk about
your options.
George@ltcep.com
888-404-1513
Copyright 2012 LTCEP