Is it Possible to Generate Home Care Leads Using Facebook? Help us reach 10,000 subs :)! http://tinyurl.com/hja2h46 Like us on Facebook! https://www.facebook.com/LTCMarketingU We at LTC Marketing University (aka LTC Expert Publications) are senior care and long-term care experts just like all of you. We seek to provide the most informative, relatable, educational and sometimes funny videos we can every day of the week. No matter what you your job role, if you have a passion for marketing your senior care business or want to learn more about the amazing world of online marketing for home care and senior services, you are in for a heck of a ride. Visit us online at http://www.ltcmarketingu.com Visit us online at http://www.LTCSocialmark.com Call us at 888-404-1513 Email: info@LTCEP.com Slides Outline: Can a Home Care Agency Generate Leads from Facebook? Valerie VanBooven RN BSN LTC Expert Publications Copyright 2016-2017 888-404-1513 LTC Expert Publications Home Care Content Home Care SEO Home Care Websites Home Care Social Media Home Care Video The Bottom Line for Marketing In-Person Networking/Direct Referral Marketing Online Marketing Where Do Leads Come From? In-Person Networking/Direct Referral Marketing Online Marketing Where Do Leads Come From? In-Person Networking/Direct Referral Marketing Online Marketing Google Do You Need Google? You need MORE content on Google. (your website/blog) You need to be seen/listed on other websites local to you. You need to combine your in-person networking with your online marketing. What Facebook Wants. What Facebook Wants. What Facebook Wants. What Will You Guarantee? Facebook is not an “Alternative”, but an “Addition To”….. 1000 Likes Minimum (10,000 if you can get it) Daily Content (from your website and from other websites) Boost posts VIDEOS!!!! Contests Be Consistent Facebook and Video Google and Video Facebook and Video Methodology 2 articles per month – long, 1000 words, quality reading. (minimum) Include your home care agency’s community outreach and internal news. 5 posts per week to FB,Tw, Li, Pi 1 monthly e-newsletter Advertise on FB with “Promote My Page” until you have min 1000 likes. Go for 10K. Put at least 2 videos per month directly on FB. Make them or pay for them. Weekly contest – simple. Engage on FB with your local community. Answer questions, watch for people contacting you. Get links TO your website on other local sites. DO THIS FOR 6 months to 1 YEAR, and then cut advertising expenses and just do the content. You will ALWAYS need more content. It’s all about LOCAL. More content Get links on LOCAL websites that link back to your website. Engage with Facebook Video, video, video. LTC Expert Publications Home Care Content Home Care SEO Home Care Websites Home Care Social Media Home Care Video

1. Can a Home Care Agency
Generate Leads from
Facebook?
Valerie VanBooven RN BSN
LTC Expert Publications Copyright 2016-2017
888-404-1513

2. LTC Expert Publications
 Home Care Content
 Home Care SEO
 Home Care Websites
 Home Care Social Media
 Home Care Video
www.LTCSocialMark.com
www.LTCMarketingU.com

3. The Bottom Line for Marketing
In-Person
Networking/Direct
Referral Marketing
Online Marketing
60%
40%

4. Where Do Leads Come From?
In-Person
Networking/Direct
Referral Marketing
Online Marketing
90%
10%

5. Where Do Leads Come From?
In-Person
Networking/Direct
Referral Marketing
Online Marketing
50%
50%

6. Google

9. What Google Wants.
- More Content
- More Quality Content
- More Local Content (about YOU, your business, your
community outreach
- More local backlinking (your site listed on other local sites in
your area)
- More engagement on all social media platforms.
- More video

10. What Google Wants.
What do these numbers have to do with your home care
business?
• Do you want to win?
• Do you want to BE the RESOURCE?
• Do you want to BE the consumer resource and the
resource your professional referral sources quote, refer,
acknowledge?

11. What Google Wants.
• 1-2 articles are blog posts on your
website- syndicated to FB, Li, Pi, Tw
• 3-5 articles per week are from other
sources, shared on your FB Business
Page.

12. What Google Wants.
1 E-Newsletter that goes
out (without fail) each
month.

13. What Google Wants.
Local Backlinks

14. SouthFlorida.ApprovedSeniorNetwork.com
Local Backlinks

15. Do You Need Google?
 You need MORE content on Google.
(your website/blog)
 You need to be seen/listed on other
websites local to you.
 You need to combine your in-person
networking with your online marketing.

16. What Facebook Wants.
Content
Likes/Fans
Engagement
Community

17. 3144+ likes in 2 months.
(Paid for likes- High budget)
• Daily content
• Weekly contest
• Local news (hurricane)
• Client news
• Featured clients
• Video
• Events

18. Does this Facebook Page generate
leads and traffic to
SouthFlorida.ApprovedSeniorNetwork.com?
YES.
What Facebook Wants.

19. Would I be crazy enough to guarantee
leads for YOU?
NO.
What Facebook Wants.

20. 1. Amazing Community Engagement.
2. Huge Local Visibility
3. Videos and Content that YOU keep.
If leads happen, that’s icing on the cake!
What Will You Guarantee?

21. Facebook is not an “Alternative”, but
an “Addition To”…..
• 1000 Likes Minimum (10,000 if you can get it)
• Daily Content (from your website and from other websites)
• Boost posts
• VIDEOS!!!!
• Contests
• Be Consistent

26. Facebook and Video
Happy Seniors
Video
https://youtu.be/6J0FUtFPT-0
https://Facebook.com/southfloridaseniors
Happy Seniors in Tarrytown New York

27. Google and Video
Happy Seniors
Video
https://youtu.be/6J0FUtFPT-0
https://Facebook.com/southfloridaseniors
Happy Seniors in Tarrytown New York

28. Facebook and Video
Happy Seniors
Video
https://youtu.be/6J0FUtFPT-0
https://Facebook.com/southfloridaseniors
Happy Seniors in South Florida

29. Methodology
 2 articles per month – long, 1000 words, quality reading. (minimum)
 Include your home care agency’s community outreach and internal news.
 5 posts per week to FB,Tw, Li, Pi
 1 monthly e-newsletter
 Advertise on FB with “Promote My Page” until you have min 1000 likes. Go for 10K.
 Put at least 2 videos per month directly on FB. Make them or pay for them.
 Weekly contest – simple.
 Engage on FB with your local community. Answer questions, watch for people contacting you.
 Get links TO your website on other local sites.
 DO THIS FOR 6 months to 1 YEAR, and then cut advertising expenses and just do the content. You will ALWAYS need
more content.

30. It’s all about LOCAL.
• More content
• Get links on LOCAL websites that link back
to your website.
• Engage with Facebook
• Video, video, video.

31. LTC Expert Publications
Services and Fees
Essential
Content
Publishing
Facebook
Engagement
Facebook
Plus
Facebook
Pro
• Publish unique optimized articles on Blog 2/mo -   -
• Publish unique optimized articles on Blog 4/mo  - - 
• Post client provided company news and referral partner content
4/mo    
• Feed all blog content to Social Media Networks – ( FB, LI,
Twitter, Pinterest)    
• Publish all blog content in monthly e- newsletter    
• Publish Curated Facebook content 5 days/wk -   
• Publish Engaging Videos on Facebook 2/mo -   
• Facebook Advertising for 80- 100 like/mo -   
• Facebook Caregiver employment Promotion -   
• Reporting Facebook Insights and Google Analytics -   
• Reputation Mgmt – (Senior Service Reviews )
• Profile Page on Approved Senior Network
• Tracked and Recorded Phone Line
• SEO Keyword Tracking
- -  
• Advertising and Boosting for 200 likes/mo - - - 

32. LTC Expert Publications
 Home Care Content
 Home Care SEO
 Home Care Websites
 Home Care Social Media
 Home Care Video
www.LTCSocialMark.com
www.LTCMarketingU.com
888-404-1513