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Lies,
Damned Lies,
and
Pretty Pictures
R O N V U T P A KDI
3 M A R C H 2 0 1 5
Once upon a time…
Two Books
Your Audience
The Experienced UX Manager
•Looking to fill a particular
role
•Expect more detail
The Inexperienced Manager
• Knows should have UX, but not
the finer details of roles
• Job description may be that of a
UX Unicorn
• May have advisors
Both
•Want an idea of what you can do
•Are really busy
• Have many other duties / tasks
• Can’t interview everyone
• Looking for red flags
1-26-4-2
•1 Month
•26 Candidates
•4 Phone Screenings
•2 Onsite Interviews
Resumes
Lies
Tailor the Resume
Formats
Summary
As a User Experience Designer with 10+ years of experience and a Master of
Human Computer Interaction (HCI) degree, I focus on enhancing user
satisfaction and working with teams to deliver products which exceed
stakeholder expectations. I have worked with clients in the Finance,
Healthcare, Travel, and Defense industries in Singapore, Germany, and the
United States. I enjoy building and leading small to medium sized, cross-
functional UX teams and supporting the sales team in business development by
identifying requirements and activities through potential client conversations.
Interaction Designer?
Innovative Senior User Interaction Designer with an exceptional track record of
generating increased revenue through the delivery of custom, optimized systems that
significantly increase client productivity streamline processes and reduce costs.
Manages full lifecycle projects for major organizations, designing and delivering user
interface experiences and dynamic application simulations. Demonstrates established
expertise in Lean, Six Sigma, Kaizen and other best practice methodologies to guide
internal corporate and external client operational optimization efforts. Combines
technical expertise, leadership attributes and interpersonal skills to foster
organizational strengths ensuring technology initiatives promote corporate growth
Keywords
•Keyword scan
•Skills & Tools
•In Work Experience
Keywords in Moderation
Whitmore Industries, Senior UX Designer August 2010-October 2015
• Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to
develop an understanding of user needs.
• Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints
• Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that
supports user needs, goals, and workflows
• Design product or service behavior that creates business value for customers and client, while meeting user needs
• Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs
• Facilitate user experience design collaborations with individuals and teams from other disciplines
• Participate in the businesswide discussions relative to the future direction of design and user experience
• Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment
• Drive the creation of high fidelity graphic design prototypes
• Develop project plans for UX projects, facilitate the discovery phase of projects
• Report on project status, issues, and risks. Identify and mitigate UX risks on projects
• Interface with UI implementation teams to ensure correct realization of UI prototypes.
Skills
• User research: ethnographic studies, usability tests, A/B testing
• Design: interaction design, persuasive design, style guide
creation
• Development: high fidelity prototypes, CSS creation
• Agile: Certified Product Owner, Certified Scrum Master
• Business: competitive analysis, business analysis, cost estimation
Tools
•Wireframes: Balsamiq Mockups, iRise, Axure RP
•Prototyping: Axure RP, iRise, HTML5/CSS
•Graphics: Illustrator, Photoshop
•Usability Testing: Morae, UserZoom
Work Experience
•Title / Role
•Company
•Month/Year – Month/Year
•Location
•Projects, activities, impacts
Work Experience?
Whitmore Industries 2014-2014
• Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to
develop an understanding of user needs.
• Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints
• Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that
supports user needs, goals, and workflows
• Design product or service behavior that creates business value for customers and client, while meeting user needs
• Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs
• Facilitate user experience design collaborations with individuals and teams from other disciplines
• Participate in the businesswide discussions relative to the future direction of design and user experience
• Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment
• Drive the creation of high fidelity graphic design prototypes
• Develop project plans for UX projects, facilitate the discovery phase of projects
• Report on project status, issues, and risks. Identify and mitigate UX risks on projects
• Interface with UI implementation teams to ensure correct realization of UI prototypes.
Work Experience!
Principal Interaction Design Consultant January 2014 – March 2014
Whitmore Industries
London, UK
• Consulted on an emergency redesign of the primary internal operations scheduling portal (WI-
Schedule) after previous vendor went bankrupt.
• Conducted ethnographic studies in 5 plants in the UK and Germany, created prototypes in Axure RP,
and conducted A/B testing on end users using UserZoom.
• After prototype testing, delivered CSS and style guide and answered for development team during
agile development sprints.
• New scheduling portal was ready for use 2 weeks early, saving $10k in manual scheduling costs.
Resume Red Flags?
•Mismatches
•Work history gaps
•Too many or too few companies
Resumes
•Summary
•Skills
•Tools
•Work Experience
LinkedIn
Profiles
Consistency
Consistency Fails
RESUME
• UX Designer and Developer
• UX Designer
• Gaps
• Company A: Jan-Jun 2014
• Company B: Oct-Dec 2014
• 2 companies in 4 years
LINKEDIN
• Entrepreneur and Developer
• Project Manager
• Gaps
• Company A: Jan-Oct 2014
• Company B: Oct-Dec 2014
• 4 companies in 4 years
Profile Picture
•Hire a Professional
Photographer
Endorsements
Recommendations
Connections
LinkedIn Profiles
•Consistent with Resume
•Recommendations
•Connections
Portfolios
Tell stories
•What was the situation?
•Who did you work with?
•What did you do?
•How did you do it?
•What was the result?
No Story
Format
•Custom website
•Behance, Carbonmade, etc.
•PDF / PowerPoint
Red Flags
•No explanations
•No acknowledgements
•Poor match to position sought
Legal Issues
•Honor NDAs
•Get permission
•Anonymized Case Study
Portfolios
•Showcase the best work
•Projects tell a story
•Careful with sensitive projects
And now our story ends
Thank you
Credits
• 1: www.heartspiritmind.com/wp-content/uploads/2011/10/pinocchio-e1385824209489.jpg
• 3: kurtbubna.com/wp-content/uploads/2014/06/Angry-Driver.jpg
• 4: Amazon
• 6: www.flickr.com/photos/25440132@N03/2398534914
• 7: upload.wikimedia.org/wikipedia/commons/2/24/SenatorGillibrandpic.jpg
• 8: upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Red_flag_waving.svg/1000px-Red_flag_waving.svg.png
• 13: Aladdin
• 25: vignette1.wikia.nocookie.net/jack-millers-webpage-of-disney/images/5/57/Donald_Duck.jpg/revision/latest?cb=20150818042904
• 26: static.zerochan.net/Daffy.Duck.full.952846.jpg
• 35: lanashelaeva.com/
• 40: www.behance.net/laiyeelori
• 43: www.thebeastisback.com
• 47: allyouneedisnerd.files.wordpress.com/2014/02/sleeping-beauty-art-3.jpg

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Lies, Damned Lies, and Pretty Pictures

  • 1. Lies, Damned Lies, and Pretty Pictures R O N V U T P A KDI 3 M A R C H 2 0 1 5
  • 2. Once upon a time…
  • 3.
  • 6. The Experienced UX Manager •Looking to fill a particular role •Expect more detail
  • 7. The Inexperienced Manager • Knows should have UX, but not the finer details of roles • Job description may be that of a UX Unicorn • May have advisors
  • 8. Both •Want an idea of what you can do •Are really busy • Have many other duties / tasks • Can’t interview everyone • Looking for red flags
  • 9. 1-26-4-2 •1 Month •26 Candidates •4 Phone Screenings •2 Onsite Interviews
  • 11. Lies
  • 14. Summary As a User Experience Designer with 10+ years of experience and a Master of Human Computer Interaction (HCI) degree, I focus on enhancing user satisfaction and working with teams to deliver products which exceed stakeholder expectations. I have worked with clients in the Finance, Healthcare, Travel, and Defense industries in Singapore, Germany, and the United States. I enjoy building and leading small to medium sized, cross- functional UX teams and supporting the sales team in business development by identifying requirements and activities through potential client conversations.
  • 15. Interaction Designer? Innovative Senior User Interaction Designer with an exceptional track record of generating increased revenue through the delivery of custom, optimized systems that significantly increase client productivity streamline processes and reduce costs. Manages full lifecycle projects for major organizations, designing and delivering user interface experiences and dynamic application simulations. Demonstrates established expertise in Lean, Six Sigma, Kaizen and other best practice methodologies to guide internal corporate and external client operational optimization efforts. Combines technical expertise, leadership attributes and interpersonal skills to foster organizational strengths ensuring technology initiatives promote corporate growth
  • 16. Keywords •Keyword scan •Skills & Tools •In Work Experience
  • 17. Keywords in Moderation Whitmore Industries, Senior UX Designer August 2010-October 2015 • Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to develop an understanding of user needs. • Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints • Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that supports user needs, goals, and workflows • Design product or service behavior that creates business value for customers and client, while meeting user needs • Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs • Facilitate user experience design collaborations with individuals and teams from other disciplines • Participate in the businesswide discussions relative to the future direction of design and user experience • Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment • Drive the creation of high fidelity graphic design prototypes • Develop project plans for UX projects, facilitate the discovery phase of projects • Report on project status, issues, and risks. Identify and mitigate UX risks on projects • Interface with UI implementation teams to ensure correct realization of UI prototypes.
  • 18. Skills • User research: ethnographic studies, usability tests, A/B testing • Design: interaction design, persuasive design, style guide creation • Development: high fidelity prototypes, CSS creation • Agile: Certified Product Owner, Certified Scrum Master • Business: competitive analysis, business analysis, cost estimation
  • 19. Tools •Wireframes: Balsamiq Mockups, iRise, Axure RP •Prototyping: Axure RP, iRise, HTML5/CSS •Graphics: Illustrator, Photoshop •Usability Testing: Morae, UserZoom
  • 20. Work Experience •Title / Role •Company •Month/Year – Month/Year •Location •Projects, activities, impacts
  • 21. Work Experience? Whitmore Industries 2014-2014 • Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to develop an understanding of user needs. • Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints • Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that supports user needs, goals, and workflows • Design product or service behavior that creates business value for customers and client, while meeting user needs • Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs • Facilitate user experience design collaborations with individuals and teams from other disciplines • Participate in the businesswide discussions relative to the future direction of design and user experience • Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment • Drive the creation of high fidelity graphic design prototypes • Develop project plans for UX projects, facilitate the discovery phase of projects • Report on project status, issues, and risks. Identify and mitigate UX risks on projects • Interface with UI implementation teams to ensure correct realization of UI prototypes.
  • 22. Work Experience! Principal Interaction Design Consultant January 2014 – March 2014 Whitmore Industries London, UK • Consulted on an emergency redesign of the primary internal operations scheduling portal (WI- Schedule) after previous vendor went bankrupt. • Conducted ethnographic studies in 5 plants in the UK and Germany, created prototypes in Axure RP, and conducted A/B testing on end users using UserZoom. • After prototype testing, delivered CSS and style guide and answered for development team during agile development sprints. • New scheduling portal was ready for use 2 weeks early, saving $10k in manual scheduling costs.
  • 23. Resume Red Flags? •Mismatches •Work history gaps •Too many or too few companies
  • 27. Consistency Fails RESUME • UX Designer and Developer • UX Designer • Gaps • Company A: Jan-Jun 2014 • Company B: Oct-Dec 2014 • 2 companies in 4 years LINKEDIN • Entrepreneur and Developer • Project Manager • Gaps • Company A: Jan-Oct 2014 • Company B: Oct-Dec 2014 • 4 companies in 4 years
  • 28. Profile Picture •Hire a Professional Photographer
  • 32. LinkedIn Profiles •Consistent with Resume •Recommendations •Connections
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  • 36. Tell stories •What was the situation? •Who did you work with? •What did you do? •How did you do it? •What was the result?
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  • 42. Red Flags •No explanations •No acknowledgements •Poor match to position sought
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  • 44. Legal Issues •Honor NDAs •Get permission •Anonymized Case Study
  • 45. Portfolios •Showcase the best work •Projects tell a story •Careful with sensitive projects
  • 46. And now our story ends
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  • 49. Credits • 1: www.heartspiritmind.com/wp-content/uploads/2011/10/pinocchio-e1385824209489.jpg • 3: kurtbubna.com/wp-content/uploads/2014/06/Angry-Driver.jpg • 4: Amazon • 6: www.flickr.com/photos/25440132@N03/2398534914 • 7: upload.wikimedia.org/wikipedia/commons/2/24/SenatorGillibrandpic.jpg • 8: upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Red_flag_waving.svg/1000px-Red_flag_waving.svg.png • 13: Aladdin • 25: vignette1.wikia.nocookie.net/jack-millers-webpage-of-disney/images/5/57/Donald_Duck.jpg/revision/latest?cb=20150818042904 • 26: static.zerochan.net/Daffy.Duck.full.952846.jpg • 35: lanashelaeva.com/ • 40: www.behance.net/laiyeelori • 43: www.thebeastisback.com • 47: allyouneedisnerd.files.wordpress.com/2014/02/sleeping-beauty-art-3.jpg