Business Communication Study

1. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 1
Developing Oral and
Online Presentations

2. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 2
Building Your Career
with Oral Presentations
Display Your Skills
Think on Your Feet
Grasp Complex Issues
Handle Challenges

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 3
The Three-Step Process
Analyze Situation
Gather Information
Select Medium
Get Organized
Revise
Master Delivery
Prepare to Speak
Overcome Anxiety
Adapt to
the Audience
Compose
the Message
Planning CompletingWriting

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 4
Planning the Presentation
Analyze
the Situation
Select
the Medium
Gather
Information
Organize the
Information

5. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 5
Analyzing the Purpose
Inform
(thông báo)
Persuade
Collaborate
(hợp tác)

6. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 6
Analyzing the Audience
Uninterested
Apprehensive
(e ngại)
Hostile
(hiềm khích)
Supportive
Interested But
Neutral (trung lập)

7. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 7
Selecting the Right Medium
Web-Based
Presentations
In-Person
Presentations

8. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 8
Organizing the Presentation
Main Idea
Scope
(phạm vi)
Approach
Constraints
(hạn chế/ràng buộc)
Expectations
(hi vọng)
Direct
Indirect
One Message
Audience Needs

9. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 9
The Presentation Outline
• State your purpose and main idea (Nêu mục đích của bạn và ý
tưởng chính)
• Organize your points and sub-points (Tổ chức các điểm và
điểm hỗ trợ của bạn)
• Identify major points throughout (Xác định các điểm trọng yếu)
• Plan transitions between sections (Kế hoạch chuyển tiếp giữa
các phần)
• Prepare bibliography and sources (Chuẩn bị tài liệu tham khảo
và các nguồn)
• Choose a compelling title (Chọn một tiêu đề hấp dẫn)

10. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 10
The Speaking Outline
Simplify Planning Outline
Select Key Words
Add Delivery Cues
(Thêm dấu hiệu giao hàng)
Arrange Your Notes

11. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 11
Writing the Presentation
Adapting to the
Audience
Composing the
Presentation

12. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 12
Adapting to the Audience
Small Groups Large Audiences
Casual Style
Encourage Participation
Simple Visuals
Formal Style
Control Participation
Multimedia

13. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 13
Presentation Introduction
Arouse Interest
Build Credibility
Preview Message

14. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 14
Presentation Body
Connect Ideas
Capture Attention

15. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 15
Presentation Close
Restate Points
Describe Steps
Finish Strong

16. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 16
Effective Visual Aids
Visualize IdeasCreate Interest
Increase Variety Promote Learning

17. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 17
Types of Visual Aids
Chalkboards and
Whiteboards
Flip Charts Other Visuals
Electronic
Presentations
Overhead
Transparencies

18. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 18
Creating Effective Slides
Readable Content
Modified Graphics
Design Elements
Animation and Effects

19. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 19
Writing Readable Content
One Concept Short Phrases
Visual AidsParallel Grammar
Under 25 Words
Active Voice

20. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 20
Designing Slide Graphics
Simplify Visuals Highlight Key Points
Clear Visual Paths
Logical Layouts
Fewer Details
Shorter Elements

21. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 21
Selecting Design Elements
Color Schemes
Background Elements
Foreground and Artwork
Fonts and Type Styles

22. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 22
Animation and Effects
Function vs. decoration
Transitions and builds
Action buttons/hyperlinks
Multimedia elements

23. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 23
Online Presentations
DisadvantagesAdvantages
Cost Savings
Convenience
Limited Feedback
Technology Issues

24. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 24
Online Presentation Tips
Send Preview Materials
Consider the Audience
Ensure Compatibility
Keep Content Simple
Get Feedback Often
Allow Plenty of Time

25. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 25
Completing Presentations
Finalizing Slides
and Support
Preparing to
Speak
Practicing
Your Delivery
Overcoming
Anxiety
Handling
Questions

26. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 26
Finalize Slides and Support
Title Slides
Agenda Slides
Navigation Slides
Printed Handouts

27. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 27
Preparing to Speak
Subject Matter
Speaking Occasion
Purpose
Audience
Memorizing
The Speech
Reading a
Printout
Speaking
From Notes

28. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 28
Practicing Your Delivery
Present Naturally
Track Your Time
Check the Equipment
Rehearse the Speech
Anticipate Questions
Introduce the Slides

29. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 29
Overcoming Anxiety
Prepare and practice
Stay positive
Visualize success
Take deep breaths
Be ready

30. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 30
Overcoming Anxiety
Get comfortable
Don’t panic
Stay focused
Make eye contact
Keep going

31. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 31
Responding to Questions
Anticipate Questions Focus on Questioner
Respond Appropriately Maintain Control
Survive the Hot Seat End the Presentation