7. PARTS OF A DIGITAL
MARKETING VEHICLE
D ire ctory Lis tings S e arch M arke ting
S ocial M e d ia
S e arch O p tim ization
Analytics
E m ail Lis ts
We b s ite C onte nt
M arke ting
8. DIGITAL MARKETING
VEHICLE
You ne e d to h ave a good u nd e rs tand ing of you r
b u s ine s s goals and d ire ction in ord e r to b u ild a
p rop e r and e ffe ctive m arke ting ve h icle
A p rop e rly b u ilt m arke ting ve h icle form s a s olid
fou nd ation for s u cce s s fu l m arke ting cam p aigns
E valu ate you r e xis ting m arke ting ve h icle to
u nd e rs tand wh e re you are s trong, we ak, and
id e ntifying wh at are as ne e d to b e b u ilt u p
9. BECOME AN
INTERNATIONAL SPY
O P E N IN G TH E D O O R S F O R O P P O R TU N ITY
11. RESEARCH
AUDIENCE F ind wh e re you r targe t au d ie nce is and
le arn h ow to conne ct to th e m . U s e tools like
Linke d In, X ing, p op u lar foru m s , and inte rnational
trad e d ire ctorie s . U nd e rs tand th e cu ltu re s and
s e ns ib ilitie s of you r targe te d m arke t.
INTERNATIONAL LANDSCAPE Le arn ab ou t th e
inte rnational land s cap e you ’ ll b e focu s ing on and
th e competition in you r ind u s try
CHOOSE HOW YOU FIT IN D e ve lop h ow you r b u s ine s s
“ fits ” with in you r ch os e n re gions to d e cid e
wh e th e r you r m arke ting ap p roach will b e d ire ct or
12. LANGUAGES
S p e ak th e local langu age and m ake s u re th at ke y are as of
you r m arke ting ve h icle are trans late d corre ctly to e ffe ctive ly
com m u nicate you r m e s s age . E s p e cially in th e following
are as :
WEBSITE EMAIL SOCIAL MEDIA
MESSAGE Be s u re you r tone and conte nt re s onate s with
you r targe te d au d ie nce .
13. SOCIAL MEDIA
HIGHLIGHT CUSTOMERS You r p ote ntial cu s tom e rs want to
s e e h ow you inte ract with you r cu rre nt cu s tom e rs .
H igh ligh t th e m to s h ow e ve ryone h ow m u ch you r
cu s tom e rs love you r b u s ine s s .
BUILD TRUST S ocial m e d ia p rovid e s you r cu s tom e rs with
an ins id e vie w of you r b u s ine s s - wh ich b u ild s tru s t,
e ngage m e nt, and m ore s ale s .
ASK QUESTIONS G row you r b u s ine s s , s e rvice s , and
offe rings b y as king you r ne twork wh at th e y want to s e e
from you . Wh o is b e tte r to as k th an you r cu s tom e rs ?
14. SOCIAL MEDIA
GROUPS Be com e an influ e ntial p art of an active Linke d In grou p (s )
in you r m arke t or cre ate you r own.
ANSWERS S p e nd s om e tim e e ach we e k ans we ring qu e s tions in
you r m arke t/ u s try and p rod u ce le ad s b as e d on you r e xp e rtis e .
ind
1 h ou r a we e k goe s a long way.
ADVANCED SEARCH G e t in tou ch with th e e xact p e op le you ’ re
going afte r. You can s e arch b y ind u s try, ke yword s , com p any, and
title to m e ntion a fe w.
PERSONALIZE YOUR MESSAGES O nce you find le ad s , m e s s age
th e m . Th e b e s t way to e lim inate any walls , is to conne ct with th e m
on as m any p e rs onal le ve ls as p os s ib le . D ive into th e ir p e rs onal
p rofile to find th e im p ortant top ics to conne ct on.
17. SEARCH OPTIMIZATION
SEO R e s e arch s e arch p h ras e s on an
inte rnational le ve l b y u s ing G oogle ’ s
Ad word s ke yword tool. It’ s fre e !
h ttp s :/ ad word s .google .com / Targe ting/ xp lore r?_ _ c= 1 000000000&_ _ u = 1 000000000&_ _ o= kt&id e aR e qu e s tTyp e =
/ o/ E
SEARCH ENGINES AND DIRECTORY LISTINGS
Be com e fam iliar with u s e u tilize local s e arch
e ngine s and d ire ctorie s
TOP LEVEL DOMAIN Localize you r we b
p re s e nce .
18. SEARCH MARKETING
DEMOGRAPHICS You h ave th e ab ility to ch oos e
wh ich ad s are s h own to p ote ntial cu s tom e rs
b as e d on th e ir location. F ine ly tu ne you r
d e m ograp h ics and you r b u d ge t will th ank you .
ANALYZE M onitor you r analytics re ligiou s ly.
Th e y ch ange b as e d on th e cu rre nt com p e tition
and th e am ou nt of s e arch e s com p le te d re late d
to you s e arch p h ras e s .
TARGETED ADS Ad ve rtis e to you r s p e cific
au d ie nce th rou gh inte rne t, s e arch , and s ocial
19. EMAIL
THE RIGHT SERVICE F ind an e m ail s e rvice th at le ts
you cre ate you r own te m p late s , p e rs onalize you r
e m ails , au tom ate you r lis ts .
SEGMENT YOUR LISTS Targe t you r cam p aigns b y
s e gm e nting you r lis ts b as e d on cou ntry and th e n b y
any oth e r ind u s try re late d b u s ine s s cate gory
21. MEASURED SUCCESS
Th ink of you r m arke ting as h it or m is s
ins te ad of p as s or fail
P lan for m e as u re m e nt b e fore d oing any
kind of m arke ting
Analyze wh y you r “ m is s e s ” d id not
ach ie ve you r goals s o you can m ake th e
ne ce s s ary ad j s tm e nts
u
Analyze you r “ h its ” s o you can continu e
22. MEASURED SUCCESS
Th e m aj ority s e rvice s d is cu s s e d h ave th e ir own
analytics . Be s u re to u nd e rs tand h ow to u s e
th e m to you r ad vantage :
SEARCH
EMAIL SOCIAL MEDIA
ENGINGES
PAID SERVICES Th e re are s e ve ral oth e r p aid we b s e rvice s
you can u s e th at cons olid ate s ocial m e d ia and oth e r
analytics s u ch as H i5, R ad ian6, and H oots u ite to nam e a
fe w.
23. MEASURED SUCCESS
Location
If you d on’ t know
wh e re you r
cu s tom e rs are
com ing from h ow
will you know wh e re
to focu s you r
e fforts ?
24. MEASURED SUCCESS
Referral Pages
K e e p track of wh ich
are as of you r we b
p re s e nce are
working and wh ich
are n’ t. S p e nd you r
tim e m aintaining
and growing th e s e
traffic s ou rce s .
25. MEASURED SUCCESS
Visitor Flow
P rovid ing you r
cu s tom e rs with th e
conte nt th e y crave
th rou gh you r we b
p re s e nce can only
b e im p rove d if you
know wh at p age s
you r cu s tom e rs are
navigating th rou gh .
26. MEASURED SUCCESS
Pages Visited
You r cu s tom e rs are
s p e nd ing m ore
tim e on ce rtain
p age s th an oth e rs .
Take ad vantage of
knowing e xactly
wh at th os e p age s
are .
27. CREATING INTERNATIONAL
MARKETING OPPORTUNITIES
BUILD YOUR CREATE YOUR MEASURE YOUR
MARKETING VEHICLE OPPORTUNITIES SUCCESS
