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Essential Digital Tools for Farms
- 1. Essential Online for Farm and Food Ventures NOFA –VT WINTER CONFERENCE FEBRUARY 15, 2014 Rob Fish VERMONT DIGITAL ECONOMY PROJECT HTTP://WWW.VTRURAL.ORG 1
- 2. Digital Tools Are Game-Changing Practitioners & Advisors Eric Rozendall, Rockville Market Farm Amanda Andrews, Tamarack Hollows Farm Carl Russell, Earthwise Farm and Forest Heather Darby, UVM Extension & Darby Farm Suzy Hodgson, YourFarmStand.com 2 Websites Social Media Other Tools Using Technology to Network Q&A AGENDA
- 3. 3 “I only started using email in 2007, but . . . “ CARL RUSSELL - EARTHWISE FARM AND FOREST How digital tools have changed his farm and forest businesses http://bit.ly/1c1kVGG
- 4. ERIC ROZENDAAL ROCKVILLE MARKET FARM 4 1) Budgeting and Accounting 2) Note Keeping & Staying Organized 3) AgSquared 4) Farmigo 5) Farmers To You 6) Good Eggs
- 5. ERIC ROZENDAAL ROCKVILLE MARKET FARM http://quickbooks.intuit.com/ http://www.youneedabudget.com/ BUDGETING AND ACCOUNTING 5
- 6. ERIC ROZENDAAL ROCKVILLE MARKET FARM 6 https://www.wunderlist.com https://evernote.com/ https://mindnode.com/ NOTEKEEPING AND STAYING ORGANIZED
- 7. ERIC ROZENDAAL ROCKVILLE MARKET FARM http://www.agsquared.com/ 7 FARM MANAGEMENT AND PLANNING
- 8. ERIC ROZENDAAL ROCKVILLE MARKET FARM 8 http://www.farmigo.com/ CSA MANAGEMENT
- 9. ERIC ROZENDAAL ROCKVILLE MARKET FARM ACCESSING NEW MARKETS 9 A Regional Partnership Farmers To You creates a regional partnership by enabling Boston area families to reconnect to the land through the food they eat and benefit from the delicious and nutritious bounty of Vermont. This partnership supports Vermont area farmers and producers, who create superior food, lovingly steward their land, and enrich their communities. http://farmerstoyou.com/
- 10. ERIC ROZENDAAL ROCKVILLE MARKET FARM http://www.goodeggs.com/nyc USING TECH TO CONNECT DIRECTLY 10
- 11. AMANDA ANDREWS TAMARACKHOLLOWSFARM.COM 11 1) Kickstarter 2) Square and/or Paypal Here 3) Quinciple
- 12. AMANDA ANDREWS TAMARACK HOLLOWS FARM 12 It’s running a small business in miniature Process is very demanding: creating the video, balancing the rewards with your financing goals, really nailing your https://www.kickstart talking points, lining er.com/projects/tam up publicity, and arackhollow/get-this- organizing your farm-off-thenetwork. floodplain KICKSTARTER – CROWD FUNDRAISING
- 13. AMANDA ANDREWS TAMARACK HOLLOWS FARM 13 • Requires networking for months ahead of the campaign. At every market we've been letting our close friends and core customers know that we will be running a Kickstarter campaign, and asking if they have any advice, not if they will donate. • Folks that are genuinely interested and want to follow through will instantly offer their help whether that be their social media network, assistance with creating your rewards after the campaign, creating the video, or reaching out to someone who ran a successful campaign. • With most of our immediate network, their words have been more valuable than their wallets. Sure, some of them have donated, but it's getting to that second or third ripple out where you're going to make your goal.
- 14. AMANDA ANDREWS TAMARACK HOLLOWS FARM 14 Accept credit cards at markets Easy Online Payments http://paypal.com/ http://paypal.com/ https://squareup.com/ ONLINE AND MOBILE SALES
- 15. http://www.quinciple.com/ AMANDA ANDREWS TAMARACK HOLLOWS FARM Quinciple is a weekly subscription service that creates a balanced box of groceries each week, including meat, fish, cheese, bread, produce, eggs and pantry staples. Every box contains enough ingredients to make at least two different dinners for two people. CONNECTING WITH NEW CUSTOMERS 15 “combine the quality and seasonality of your local farmers' market with the convenience and flexibility of online ordering to bring fresh, local produce right to your door, to your neighborhood and to your workplace.”
- 16. CARL RUSSELL EARTHWISE FARM AND FOREST • Adobe Acrobat and Word to Go • Hours Keeper App • Mapping and Soil Apps CARL RUSSELL - EARTHWISE FARM AND FOREST How digital tools have changed his farm and forest businesses http://bit.ly/1oNOGmX 16
- 17. CARL RUSSELL http://casoilresource.lawr.ucdavis.edu/gmap/ EARTHWISE FARM AND FOREST 17 NRCS Web Soil Survey http://websoilsurvey.sc.egov.usda.gov/App/HomePage.htm SOIL TYPE SURVEYS Hours Keeper - Time Tracking, Timesheet & Billing https://itunes.apple.com/us/app/hourskeeper-time-tracking/id563155321?mt=8 http://anrmaps.vermont.gov/websites/anra/
- 18. CARL RUSSELL EARTHWISE FARM AND FOREST 18 GIS Kit by Garafa, LLC https://itunes.apple.com/us/ app/gis-kit/id429688355?mt=8 GPS Kit HD by Garafa, LLC https://itunes.apple.com/us/app/gps-kit-hd/id418662204?mt=8 MAPPING ArcGIS https://itunes.apple.com/us/app/arcgis/id379687930?mt=8 Ushahidi by Ushahidi https://itunes.apple.com/us/app/ushahidi/id410609585?mt=8 Geo Measure - Map Area / Distance Measurement by ObjectGraph LLC https://itunes.apple.com/us/app/geo-measure-map-areadistance/id451326903?mt=8
- 19. HEATHER DARBY DARBY FARM & UVM EXTENSION http://gocrop.com/ Vermont Farming App available now in iTunes! FARM MANAGEMENT AND PLANNING 19
- 20. HEATHER DARBY DARBY FARM & UVM EXTENSION http://gocrop.com/ RECORD KEEPING 20
- 21. SUZY HODGSON YOURFARMSTAND.COM Farmers list produce for sale 21 A network of interlinked locally managed on-line local food markets Customers pick up produce in one bag Local coordinator promotes the market. Yourfarmstand manages the website and all transactions. Suzy@yourfarmstand.com NOFA Winter Conference 2014 Customers buy on-line whenever they like Farmers deliver produce once a week How it works
- 22. People can Buy what they want, when they want Avoid long term contract or commitments Move between markets See transparency in pricing Understand farming practices 22
- 23. Farmers/Vendors can Use a new channel to complement farmers’ markets, CSAs and farmstands Update inventory and prices at any time Sell in multiple markets Withdraw money electronically Have access to historical transactions and reports 23
- 24. Yourfarmstand Innovations Real time ordering & inventory management Historical One Records account - multiple markets Different payment options – credit/debit Automated Local transactions & labels market customization 24
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- 27. We work with Communities Institutions Workplaces Wholesale Markets 27 Food Hubs Suzy@yourfarmstand.com
- 28. WEBSITE BASICS 28 Be able to manage it yourself Contact information Hours and Locations Simple, Intuitive Navigation Integrate Social Media Images Responsive – works on smartphones and desktop web browsers http://wordpress.org/ http://rockvillemarketfarm.com/
- 29. SOCIAL MEDIA • Social media is “the next generation of word-ofmouth marketing,” - gateway for their friends or family to get to know more about your farm. • Farmers can use social media to inform people about agricultural issues that matter to them. • Social media also is used to keep farmers engaged with other farmers – sharing ideas about crops, pest control and marketing strategies. 29 • Social media aids customer service. • Social media opens up conversation. The users of your farm or experience are the best people to learn from when it comes to making things better.
- 30. Components of a social media strategy IDENTITY: Define who you are, what you stand for, and what you do best. VALUES and MISSION: Communicate your values in a way that is meaningful and relevant to your audience. AUDIENCE: Identify your audience(s). SOCIAL MEDIA OBJECTIVES: What do they gain from engaging with you? What do you have to gain from engaging with them? Entertain Educate/Inform/Alert To be a part of something bigger To make human connections Express feelings or beliefs Have a voice 30 Don’t try to do everything Remember it is not all about you. Planning is the key to success
- 31. Funny and Thematic 31 Photos & Video OTHER SUGGESTIONS • Facebook Events • Tag other producers (@) • Complete “about” • Contests • Crowd-source info – recipes • Ask Questions FACEBOOK CONTENT Interact: Respond to comments. Share info from other sources
- 32. Schedule posts Unique Facebook Address Build your audience 32 Facilitate sharing of content “Like or “Follow” from website Make use of Facebook Insights – Know Your Audience Using Apps, integrate MailChimp, Instagram, Twitter, Maps, etc into your Tabs. Like and then Tag (@__) other organizations, farms or businesses)
- 33. NEWSLETTERS, ETC Dropbox.com Cloud Backup and 33 sharing big files https://www.dropbox.com/home Google Places – aka Google Plus Local Farms will appear on google maps and be searchable on google map by name. Also enhances search listings https://www.google.com/business/placesforbusiness/ Front Porch Forum Reach your neighbors http://frontporchforum.com/ Email Newsletters Keep in touch with consumers or CSA members http://mailchimp.com/
- 34. NETWORKING https://www.facebook.com/groups/NekFarmSwap/ 34 Looking to put Farmers and Homesteaders in touch with one another for the purpose of selling or trading livestock, farm equipment, and supplies. Likewise, you can use this group to post Wanted Ads too! Using Facebook, over Craigslist removes anonymity, provides a live feed so you have better chances of finding what you're looking for without having to search, and removes the Nigerian scams and email phishers. No more SCAMS! USING FACEBOOK TO CONNECT
- 35. FREE ONE-ON-ONE ADVISING http://vtrural.org/programs/digitaleconomy/services/farm-forest/survey 35
- 36. Essential Online for Farm and Food Ventures NOFA –VT WINTER CONFERENCE FEBRUARY 15, 2014 ROBERT FISH VERMONT COUNCIL ON RURAL DEVELOPMENT VERMONT DIGITAL ECONOMY PROJECT HTTP://WWW.VTRURAL.ORG ROB@VTRURAL.ORG 36 ???