This is Nicole Ravlin's presentation as given at the Vermont Speciality Food Association's annual meeting.

1. Education & Membership Meeting
Mountain Top Inn, Chittenden, VT
June 6, 2013
Your Business’
Communication Strategy

2. Hi, there.
© pmg public relations 2013
I’m Nicole Ravlin from PMG Public Relations.
nicole@PeopleMakingGood.com
@pmgNicole

3. © pmg public relations 2013

4. Communications Strategy
• What’s the ultimate goal?
– Creating differentiated awareness?
– Increasing revenue?
• What actions do you need to take to achieve
the goal?
• How will you measure your efforts?
• When is enough time to evaluate what you’re
doing?
© pmg public relations 2013

5. Facebook EdgeRank
What is it: This is the algorithm that manages what
shows up in your personal news feed.
Why it matters: The majority of your fans are probably
not seeing your updates.
How can you make Facebook work harder for your
brand: You have to spend money. You can do this by
promoting posts or ad campaigns. You should also
increase the amount of [smart] content you push.
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6. But wait… there are so many
people “talking about this”
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7. Dividing the number of people ‘talking about this’ by the
number of total likes on your page (and multiplying by 100), you
end up with a percentage of total people engaging with your
brand’s content.
Facebook recommends between 12% and 25% as a healthy
number.
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8. Bloggers =
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9. © pmg public relations 2013

10. Understand the worth of the blogger,
just like you would weight a media
outlet.
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11. Conversation – and good PR – can
happen easily within a blog’s
comment section. This is an under
used arena.
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12. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog
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13. © pmg public relations 2013
Images.
Useful Content.
Links.

14. PR used to look like this…
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15. Today it’s more like this…
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16. Traditional Public Relations
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17. Good marketing takes a mix of
approaches.
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18. thanks for your time.
© pmg public relations 2013
nicole@PeopleMakingGood.com
@pmgNicole