2. Facebook facts Created in 2004 Began as a website for Harvard University Expanded to other universities Available to general public in 2008 FB began to advertise through their website 500 million active users worldwide Net worth of $50 billion
4. What can Facebook do for your company? Reaching a larger audience Save advertising costs 56% of Fortune 500 companies have established “pages” on Facebook 71% of fast growing companies
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6. Advantages of Implementation Lower cost than conventional advertising Banner ads 252% more expensive Increased brand awareness and exposure Availability of compliments and complaints
8. In conclusion… Facebook remains a growing company Fortune 500 companies already use Facebook #1 social media website Most users Age range of users is 18-54 Saving costs Opportunity for consumers to comment on your brand
9. References Hepburn, Aden. "Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog." Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Web. 17 Feb. 2011. <http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/>. Yin, Sara. "Report: Facebook Worth $50B After Goldman Sachs Investment | News & Opinion | PCMag.com." Technology Product Reviews, News, Prices & Downloads | PCMag.com | PC Magazine. Web. 17 Feb. 2011. <http://www.pcmag.com/article2/0,2817,2374987,00.asp> Reed, Frank. "Facebook Has Over 40% of Social Media Traffic." Internet Marketing News | Marketing Pilgrim. Web. 17 Feb. 2011. <http://www.marketingpilgrim.com/2010/04/facebook-has-over-40-of-social-media-traffic.html>. McNaughton, Marissa. "71 Percent of Fastest-Growing U.S. Companies Have a Facebook Presence « TWTRCON." TWTRCON. Web. 17 Feb. 2011. <http://twtrcon.com/2011/02/01/71-of-fastest-growing-u-s-companies-have-a-facebook-presence/>. Bullas, Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2010/12/07/how-much-is-a-facebook-fan-worth-to-a-company/ Bullas (2), Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/ Bodnar, Kipp. "7 Reasons Social Media Is Bad for Marketing." Internet Marketing Blog | HubSpot. Web. 17 Feb. 2011. <http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx>.