1. Hello my name is

2. Ben & jerry's ice-cream

6. The little shop opened on May 5,1978 Ben Cohen & Jerry Greenfield started this great homemade ice-cream shop with a $12,000 investment.

7. About half of that was borrowed.

8. They became popular very fast for their unique ice-cream.

9. After that, their little ice-cream shop grew more & more.

10. They don’t just make ice-cream anyone.

12. Chocolate Chip cookie dough ice-cream

13. Chocolate Fudge Brownie ice-cream

14. Chunky Monkey ice-cream

15. Half Backed ice-cream

16. Phish Food ice-cream

17. New York super Fudge chunk ice-cream

18. Coffee Health Bar Crunch ice-cream

19. Cherry Garcia low fat frozen yogurt ice-cream

21. Corporate/company

22. High school

23. College events

24. Picnic

25. Ethnic event

26. Anniversary

27. Private party

28. Children’s party

30. Economic Mission

32. Economic Mission To operate the company an a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development & career growth for our employees.

33. Social Mission To operate the company in a way that activity recognizes the central role that business plays in society by initiating, innovative ways to improve the quality of life locally, nationally, & internationally.

35. In 1994, cost of sales increased approximately 9.6 million

36. The overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result at several reasons, such as high administration & selling costs, a negative impact of inventory management & start up costs associated with certain flavors of the new ice-cream Ben & Jerry’s selling general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $ 28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993.

39. Company has risk of by potential competitors but they take challenges by launching the new product.

40. The Ben & Jerry ice-cream is costly but the promotional activities compete the competitors.

41. Ben & Jerry has a strong politically stable situation in main market.