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eComm Europe - Amsterdam - October 2009

              The Rise of Real Time Text
              and the Demise of Voice
              RJ Auburn
              CTO
              rj@voxeo.com


Thursday, October 29, 2009
Thursday, October 29, 2009
WHY ARE YOU HERE?



Thursday, October 29, 2009
To Browse The Web?
Thursday, October 29, 2009
Thursday, October 29, 2009
Or To Change The World?

Thursday, October 29, 2009
Get Passionate OR Get Out!




Thursday, October 29, 2009
So lets talk about...



Thursday, October 29, 2009
Telephony




Thursday, October 29, 2009
Communication




Thursday, October 29, 2009
TXT
Thursday, October 29, 2009
Thursday, October 29, 2009
Thursday, October 29, 2009
Thursday, October 29, 2009
Thursday, October 29, 2009
etc
Thursday, October 29, 2009
Thursday, October 29, 2009
Lets gaze into the future...




Thursday, October 29, 2009
Jump ahead 10-15 years...




Thursday, October 29, 2009
Voice
Thursday, October 29, 2009
(Voice Self Service)




Thursday, October 29, 2009
Thursday, October 29, 2009
Why?




Thursday, October 29, 2009
Kids
Thursday, October 29, 2009
Thursday, October 29, 2009
                             Next Generation
Communication
                                             http://www.flickr.com/photos/ebolasmallpox/3536804299/sizes/o/

Thursday, October 29, 2009
Kids don’t talk on the phone
                                      http://www.flickr.com/photos/tavallai/2084954580/




Thursday, October 29, 2009
TXT is Second Nature




http://www.flickr.com/photos/raster/3544258071/sizes/l/
Thursday, October 29, 2009
It’s more then just that
                                    however...



Thursday, October 29, 2009
The Pace of Communication
                                    has changed




                                      http://www.flickr.com/photos/goljadkin/1998935482/
Thursday, October 29, 2009
Who really
                              wants...

Thursday, October 29, 2009
Please Hold
Thursday, October 29, 2009
Let me look
                               that up
Thursday, October 29, 2009
My system is
                              slow today
Thursday, October 29, 2009
Humm...
Thursday, October 29, 2009
Just a second
                                 longer
Thursday, October 29, 2009
Higher
    Priorities
     In Life



Thursday, October 29, 2009
Communicate at
  our own pace




                             http://www.flickr.com/photos/15975620@N00/93532673/
Thursday, October 29, 2009
Multi-Tasking




                             http://www.flickr.com/photos/23680544@N07/2524019489/
Thursday, October 29, 2009
But wait, theres more...



Thursday, October 29, 2009
Money
Thursday, October 29, 2009
or the lack of


Thursday, October 29, 2009
Margins
Thursday, October 29, 2009
                             http://www.flickr.com/photos/candescence/418071994/
Cheap
Thursday, October 29, 2009
http://www.flickr.com/photos/martiniko/305631577/




                             The call center must change

Thursday, October 29, 2009
Communication World is Changing
Thursday, October 29, 2009
Are we going to change with it?




                             http://www.flickr.com/photos/tavallai/2084954580/


                                                                                 http://www.flickr.com/photos/eleaf/2536358399/

Thursday, October 29, 2009
What do we need?



Thursday, October 29, 2009
Innovation
Thursday, October 29, 2009
Simplicity
Thursday, October 29, 2009
So...



Thursday, October 29, 2009
Thursday, October 29, 2009
What to do?



Thursday, October 29, 2009
Thursday, October 29, 2009
Voxeo of IM



Thursday, October 29, 2009
Hosted Solution



Thursday, October 29, 2009
10,000 Developers



Thursday, October 29, 2009
Free Open Dev Program



Thursday, October 29, 2009
Simple



Thursday, October 29, 2009
Thursday, October 29, 2009
Bots
Thursday, October 29, 2009
Open Platform
Thursday, October 29, 2009
Single Easy API



Thursday, October 29, 2009
Write a Bot in 5 minute



Thursday, October 29, 2009
Thursday, October 29, 2009
What about
                             existing phone
                              applications?




Thursday, October 29, 2009
+




Thursday, October 29, 2009
Two Great Tastes

Thursday, October 29, 2009
Just use the
                             Text instead of Audio



Thursday, October 29, 2009
XML
Thursday, October 29, 2009
VoiceXML and CCXML
Thursday, October 29, 2009
This is your VoiceXML application for the phone...



            <?xml version="1.0"?>
            <vxml version="2.1">
              <form>
                <field name="F_1" type=”boolean”>
                  <prompt>
                     Hello there! Is a PB and J the
                     best sandwich on earth? </prompt>
                  <filled>
                     <prompt> you said <value expr="F_1"/>.
                              I couldn't agree more! </prompt>
                  </filled>
                </field>
              </form>
            </vxml>




Thursday, October 29, 2009
This is your VoiceXML application for SMS...



            <?xml version="1.0"?>
            <vxml version="2.1">
              <form>
                <field name="F_1" type=”boolean”>
                  <prompt>
                     Hello there! Is a PB and J the
                     best sandwich on earth? </prompt>
                  <filled>
                     <prompt> you said <value expr="F_1"/>.
                              I couldn't agree more! </prompt>
                  </filled>
                </field>
              </form>
            </vxml>




Thursday, October 29, 2009
This is your VoiceXML application for Skype...



            <?xml version="1.0"?>
            <vxml version="2.1">
              <form>
                <field name="F_1" type=”boolean”>
                  <prompt>
                     Hello there! Is a PB and J the
                     best sandwich on earth? </prompt>
                  <filled>
                     <prompt> you said <value expr="F_1"/>.
                              I couldn't agree more! </prompt>
                  </filled>
                </field>
              </form>
            </vxml>




Thursday, October 29, 2009
This is your VoiceXML application for AIM...



            <?xml version="1.0"?>
            <vxml version="2.1">
              <form>
                <field name="F_1" type=”boolean”>
                  <prompt>
                     Hello there! Is a PB and J the
                     best sandwich on earth? </prompt>
                  <filled>
                     <prompt> you said <value expr="F_1"/>.
                              I couldn't agree more! </prompt>
                  </filled>
                </field>
              </form>
            </vxml>




Thursday, October 29, 2009
Feeling Scripty?



Thursday, October 29, 2009
Tropo.com
Thursday, October 29, 2009
What is Tropo?



Thursday, October 29, 2009
answer();
        say("Hello, world!");
              hangup();

                   Tropo is Unlocked Communications
                              Made Simple
Thursday, October 29, 2009
Ruby




                             Work in YOUR Language

Thursday, October 29, 2009
T.1: Hello World

                     JavaScript and PHP      Ruby

                     answer();               answer
                     say("Hello, world!");   say "Hello, world!”
                     hangup();               hangup




                     Python                  Groovy

                     answer()                answer()
                     say("Hello, world !")   say 'Hello, world!'
                     hangup()                hangup()




Thursday, October 29, 2009
This is your Tropo application for the phone...




            answer();
            r = ask(
            “Hello there! Is a PB and J the best sandwich on
            earth?”,
               {choices:”yes,no”,
                onBadChoice:function(){say(“I did not get that”)}
                repeat:3});
            say(“you said “+r.value+“. I couldn't agree more!” );
            disconnect();




Thursday, October 29, 2009
This is your Tropo application for SMS...




            answer();
            r = ask(
            “Hello there! Is a PB and J the best sandwich on
            earth?”,
               {choices:”yes,no”,
                onBadChoice:function(){say(“I did not get that”)}
                repeat:3});
            say(“you said “+r.value+“. I couldn't agree more!” );
            disconnect();




Thursday, October 29, 2009
This is your Tropo application for Skype...




            answer();
            r = ask(
            “Hello there! Is a PB and J the best sandwich on
            earth?”,
               {choices:”yes,no”,
                onBadChoice:function(){say(“I did not get that”)}
                repeat:3});
            say(“you said “+r.value+“. I couldn't agree more!” );
            disconnect();




Thursday, October 29, 2009
This is your Tropo application for AIM...




            answer();
            r = ask(
            “Hello there! Is a PB and J the best sandwich on
            earth?”,
               {choices:”yes,no”,
                onBadChoice:function(){say(“I did not get that”)}
                repeat:3});
            say(“you said “+r.value+“. I couldn't agree more!” );
            disconnect();




Thursday, October 29, 2009
Wrapping Up
Thursday, October 29, 2009
Learn more
http://www.flickr.com/photos/revilla/644219138/
Thursday, October 29, 2009
www.voxeo.com
Thursday, October 29, 2009
www.imified.com
Thursday, October 29, 2009
Tropo.com
Thursday, October 29, 2009
evolution.voxeo.com
Thursday, October 29, 2009
Thursday, October 29, 2009
Love me? Hate me?
                             Say what you want about me...

Thursday, October 29, 2009
RJ Auburn
                              rj@voxeo.com



                              Instant Messaging Made Easy

              Tropo.com Script Based Communication Apps
                              The Unlocked Communications™
                              Company

Thursday, October 29, 2009

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The Rise of Real-Time Text and the Demise of Voice