1. Social Media and VolunteerismIn a Health Care Context March 23rd, 2011 Presented by Jessica Reynolds, Director of Communications, Volunteer Toronto
2. Introduction Introduction Whether managing risk or managing volunteers online, organizations must engage in strategic planning in order to leverage the opportunity social media presents.
38. By reaching out and connecting authentically, organizations can connect with and grow their relationships with stakeholders, supporters and the general community
89. They are the lowest hanging fruit for promotion, referral and public image
90. They are also donors, contributing tens or hundreds of thousands of dollars in Full-Time-Equivalent Work
91. People donate 10 times more money if they have volunteered in the past year, Two-thirds of volunteers said they give money to the same groups to which they donate time. US CharitableGift Study, 2009
92. Volunteer Departments have an opportunity to create high quality content and interactions rivalling or surpassing that of other departments