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A Billion + Change:
                  What’s Behind the Movement to Inspire More Pro Bono
                                      in America?


Panelists:                                                                                      Facilitator:




  Jenny Lawson               Robert Rosenthal                    Erin Dieterich                Lauren Wagner
  Executive Director                 Vice President                      Manager    Business Development Manager
  A Billion + Change   Marketing & Communications     Global Employee Engagement                   VolunteerMatch
                                    VolunteerMatch                       NetSuite




                                                                                                  March 26, 2013
How To Ask Questions


•   Type questions into the box on the
    right side of the your screen

•   Submit via Twitter to
    @VM_Solutions using “#VMbpn”

•   We will pose questions at the end of
    the presentation

•   A copy of the sides will be circulated
    after the event




                                             2
Panelists

       Jenny Lawson
       Executive Director
       A Billion + Change




                                    Robert Rosenthal
                                    Vice President
                                    Marketing & Communications
                                    VolunteerMatch




       Erin Dieterich
       Manager
       Global Employee Engagement
       NetSuite




                                                        3
I have a strong bias that
individuals should use their
unique skills and experience
to impact an organization.
While cash resources are
always important, we
desperately need people's
knowledge, skills and
experience to come up with
new solutions to old
problems.

     Meg Garlinghouse, LinkedIn for Good
Take the Pledge. Get Results. Lead the Change.
In just a short time, more than
300 of America’s favorite brands
have pledged their best talent to
tackle tough problems in their
communities and around the
world – a commitment valued at
$2 Billion

A BILLION + Change

            www.abillionpluschange.org
We are seeking 500
companies willing to pledge
their best business skills and
talents to serve the needs of
nonprofits and communities
at home and around the
world.

A BILLION + Change



              www.abillionpluschange.org
Your talent is needed now more
than ever. The demands on our
local nonprofits and community
services have never been greater
while the stresses of reduced
funding and reduced government
support are only increasing.


A BILLION + Change

               www.abillionpluschange.org
WHO WE ARE
 History
 In 2008 more than 150 top corporate government and non-profit leaders meet at
 the White House for The Summit on Corporate Volunteerism to identify the
 benefits to companies of providing pro bono and skills based services.


  Feb.2008             June 2010         November 2011 Summer 2013
  A Billion +          A Billion +       A Billion +           A Billion + Change
  Change,              Change raises     Change launches       Inspires the largest
  a campaign           more than $500    its next phase        commitment of
  to leverage $1       million in pro-   with more than        corporate pro bono
  billion in skilled   bono services     $1 billion            service in history.
  volunteering         from America’s    pledged in pro
  and pro bono         businesses        bono service
  services from the
  corporate
  community was
  initiated.


                                                                                      9
OUR LEADERSHIP
 Leadership Committee and Sponsors
 • Senator Mark Warner, Honorary Chairman
 • Michelle Nunn, CEO Points of Light, Managing Partners
 • Barry Salzberg, CEO, Deloitte
 • Jean Case, CEO, The Case Foundation
 • Wendy Spencer, CEO, Corporation for National and Community Service
 • Meg Whitman, CEO, HP
 • Stan Litow, President IBM Foundation, IBM
 •Carolyn Berkowitz, Capital One

 Additional founding sponsorship
 State Farm, McKenna Long & Aldridge, LLP and Morgan Stanley

 An Initiative of
 The Corporation for National and Community Service
                                                                   10
OUR PLEDGE COMPANIES
 Who has taken the pledge?
 • More than 30% of the Fortune 100
 •Growing small business community
 •Representing all fields and sectors
 •All committed to growing this high-value service sector
 What does it mean to pledge?
 • It’s Free
 •An organization’s pledge details are confidential
 • Metrics are reported in aggregate
 • Companies can adjust a pledge at any time to accommodate new goals
 • There’s even a pledge for companies just getting started!
  What are the benefits?
 • National and regional networking events, webinars, newsletters all
 focused on sharing best practices lead by peers, thought leaders and
 industry experts
 • A true growing community of inspiring and dedicated practitioners    12
THE PLEDGE
Yes! Our Company agrees to be a pro bono champion and will:

    – Pledge to create or expand a skills-based or pro bono program to provide
      our employees with opportunities to give and develop their talents to serve
      the social sector .

    – Estimate & report against a goal* -- a projection that your company aspires
      to in 2013-- in support of mobilizing billions of dollars in skills-based
      volunteering resources.

    – Provide a short description of your company’s pledge and the services and
      sectors you hope to support.

    – Share your logo for use on the A Billion + Change website and in national
      marketing and communications efforts.


    * Companies that are just getting started can also pledge to the campaign
    without estimating and then adjust their pledge as programs are established.
                                                                                  13
Value Propositions:
Outcomes:
• More than 500 programs and billions of dollars of service pledges

•   Business community leading and supporting local communities

•   A marketplace for skilled volunteering commitment, recognition, and learning

Value to pledge companies:

•   We’ll help you share your skills-based volunteerism story with your stakeholders
    and the media

•   You’ll learn from top decision makers in policy and industry connecting your
    local actions at a national scale.

•   Our special events will allow partners to network with peers, decision-makers
    and thought leaders around the country as they implement their pledge goals.

•   Pledge partners can also access the experience of industry leaders through
    vetted resources, including case studies, expert connections and survey data to
    develop, launch and inspire their programs.
                                                                                    14
THE READINESS ROADMAP
         Why Would SBV Not Be Helpful?
 • Deliverable was disappointing
 • Volunteers were not knowledgeable about the agency or
   sector needs
 • Too much of the organization’s staff time was needed for the
   project
 • About 25% felt that the project took too long to finish
 • Another 25% felt that the volunteer did not have the right
   skills
 • 23% said they underestimated the scope of work that was
   required


                                                                  15
The Solution


A clearinghouse of information
The Readiness Roadmap – a free, one-stop shop for interactive,
step-by-step resources and tools created to help nonprofits
navigate pro bono skills-based volunteering.

                                                                   Helping Nonprofits Navigate
                                                                   Pro Bono Skills-Based Volunteering



The Roadmap is organized into eight distinct sections:

 •   Organizational Readiness      •   Planning
 •   Needs Identification          •   Implementation
 •   Project Readiness             •   Evaluation
 •   Sourcing                      •   Recognition & Celebration




                                                                                                        16
Collaborative Member Websites


   Readiness Roadmap -- www.readinessroadmap.org

   Points of Light -- www.pointsoflight.org

   Hands On Network – www.handsonnetwork.org

   Common Impact -- www.commonimpact.org

   Taproot Foundation -- www.taprootfoundation.org

   Capital One -- www.capitaloneinvestingforgood.com

   A Billion + Change -- www.abillionpluschange.org



We welcome feedback on the roadmap – please don’t hesitate to share your comments. Thank you!




                                                                                         17
WHAT YOU CAN DO?

 Go online to www.abillionpluschange.org
 and Take the Pledge!

 Text your pledge to : 703-599-9873
 (name, company and a contact number)

 Recruit Others through our Just One More Challenge

 Join the Billion+Change Group on Twitter (@abillionplus),
 LinkedIn and Facebook , Youtube

 Call! We are interested in your questions and ideas
 202-729-8189

                                                             18
HAVE YOU TAKEN THE PLEDGE?


A BILLION + Change
Take the pledge. Get Results. Lead the Change.


Jenny Denney Lawson, Executive Director
jlawson@pointsoflight.org
202-729-8189
www.abillionpluschange.org
@ABillion
• Who is NetSuite? Global leader of cloud
  computing business management software
  suites – Key Components: ERP, CRM &
  Ecommerce

• What is NetSuite.org? Corporate Citizenship
  arm of the company, empowering charities and
  social enterprises to fundamentally transform the
  way they do business

• How? Leveraging our most powerful assets, our
  people and our product!

               www.NetSuite.org
                                               20
Matching Employee Skills with NetSuite.org Grantee Needs

SuiteVolunteers Strategy:               Pro Bono Benefits:
•   Create a virtual program that can   •   Employee Engagement
    scale with company growth           •   Social Impact
•   Engage employees cross              •   Professional Development
    department/location                 •   Retention
•   Help our grantees achieve success   •   Pride


Billion + Change Pledge – June 2012
• Public commitment to pro bono
                                        SuiteVolunteers Q1 highlights:
                                        •   6 project options
• Awareness as we headed into
                                        •   44 grantee requests
   program launch
                                        •   23 pro bono projects selected
• Encourage our peers to join us
                                        •   50 employees (in 12 offices)
• Resources & events




                                                                            21
Project   Kick-Off &   Project    Project
Registration
                       Matching    Scoping      Work     Completion




  Employees register
  on VolunteerMatch
  each quarter and
  identify their skill set




                                                              22
Q&A


•   Type questions into the box on the
    right side of the your screen

•   Submit via Twitter to
    @VM_Solutions using “#VMbpn”




                                         23
Stay Informed

Blog:
www.VolunteeringIsCSR.org


Twitter:
@VM_Solutions


Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!



                              24
Save the Date – April 30th

Why Cause Marketing is a
Good Investment for 2013
Tuesday
April 30th, 2013
10-11 a.m. PT (1-2 p.m. ET)

Featuring:
Joe Waters
Cause Marketing Expert
Founder of Selfishgiving.com


Register:
https://www1.gotomeeting.com/register/626190441



                                                  25

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A Billion + Change: What's Behind the Movement to Inspire More Pro Bono in America? VolunteerMatch Solutions BPN

  • 1. A Billion + Change: What’s Behind the Movement to Inspire More Pro Bono in America? Panelists: Facilitator: Jenny Lawson Robert Rosenthal Erin Dieterich Lauren Wagner Executive Director Vice President Manager Business Development Manager A Billion + Change Marketing & Communications Global Employee Engagement VolunteerMatch VolunteerMatch NetSuite March 26, 2013
  • 2. How To Ask Questions • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” • We will pose questions at the end of the presentation • A copy of the sides will be circulated after the event 2
  • 3. Panelists Jenny Lawson Executive Director A Billion + Change Robert Rosenthal Vice President Marketing & Communications VolunteerMatch Erin Dieterich Manager Global Employee Engagement NetSuite 3
  • 4. I have a strong bias that individuals should use their unique skills and experience to impact an organization. While cash resources are always important, we desperately need people's knowledge, skills and experience to come up with new solutions to old problems. Meg Garlinghouse, LinkedIn for Good
  • 5. Take the Pledge. Get Results. Lead the Change.
  • 6. In just a short time, more than 300 of America’s favorite brands have pledged their best talent to tackle tough problems in their communities and around the world – a commitment valued at $2 Billion A BILLION + Change www.abillionpluschange.org
  • 7. We are seeking 500 companies willing to pledge their best business skills and talents to serve the needs of nonprofits and communities at home and around the world. A BILLION + Change www.abillionpluschange.org
  • 8. Your talent is needed now more than ever. The demands on our local nonprofits and community services have never been greater while the stresses of reduced funding and reduced government support are only increasing. A BILLION + Change www.abillionpluschange.org
  • 9. WHO WE ARE History In 2008 more than 150 top corporate government and non-profit leaders meet at the White House for The Summit on Corporate Volunteerism to identify the benefits to companies of providing pro bono and skills based services. Feb.2008 June 2010 November 2011 Summer 2013 A Billion + A Billion + A Billion + A Billion + Change Change, Change raises Change launches Inspires the largest a campaign more than $500 its next phase commitment of to leverage $1 million in pro- with more than corporate pro bono billion in skilled bono services $1 billion service in history. volunteering from America’s pledged in pro and pro bono businesses bono service services from the corporate community was initiated. 9
  • 10. OUR LEADERSHIP Leadership Committee and Sponsors • Senator Mark Warner, Honorary Chairman • Michelle Nunn, CEO Points of Light, Managing Partners • Barry Salzberg, CEO, Deloitte • Jean Case, CEO, The Case Foundation • Wendy Spencer, CEO, Corporation for National and Community Service • Meg Whitman, CEO, HP • Stan Litow, President IBM Foundation, IBM •Carolyn Berkowitz, Capital One Additional founding sponsorship State Farm, McKenna Long & Aldridge, LLP and Morgan Stanley An Initiative of The Corporation for National and Community Service 10
  • 11.
  • 12. OUR PLEDGE COMPANIES Who has taken the pledge? • More than 30% of the Fortune 100 •Growing small business community •Representing all fields and sectors •All committed to growing this high-value service sector What does it mean to pledge? • It’s Free •An organization’s pledge details are confidential • Metrics are reported in aggregate • Companies can adjust a pledge at any time to accommodate new goals • There’s even a pledge for companies just getting started! What are the benefits? • National and regional networking events, webinars, newsletters all focused on sharing best practices lead by peers, thought leaders and industry experts • A true growing community of inspiring and dedicated practitioners 12
  • 13. THE PLEDGE Yes! Our Company agrees to be a pro bono champion and will: – Pledge to create or expand a skills-based or pro bono program to provide our employees with opportunities to give and develop their talents to serve the social sector . – Estimate & report against a goal* -- a projection that your company aspires to in 2013-- in support of mobilizing billions of dollars in skills-based volunteering resources. – Provide a short description of your company’s pledge and the services and sectors you hope to support. – Share your logo for use on the A Billion + Change website and in national marketing and communications efforts. * Companies that are just getting started can also pledge to the campaign without estimating and then adjust their pledge as programs are established. 13
  • 14. Value Propositions: Outcomes: • More than 500 programs and billions of dollars of service pledges • Business community leading and supporting local communities • A marketplace for skilled volunteering commitment, recognition, and learning Value to pledge companies: • We’ll help you share your skills-based volunteerism story with your stakeholders and the media • You’ll learn from top decision makers in policy and industry connecting your local actions at a national scale. • Our special events will allow partners to network with peers, decision-makers and thought leaders around the country as they implement their pledge goals. • Pledge partners can also access the experience of industry leaders through vetted resources, including case studies, expert connections and survey data to develop, launch and inspire their programs. 14
  • 15. THE READINESS ROADMAP Why Would SBV Not Be Helpful? • Deliverable was disappointing • Volunteers were not knowledgeable about the agency or sector needs • Too much of the organization’s staff time was needed for the project • About 25% felt that the project took too long to finish • Another 25% felt that the volunteer did not have the right skills • 23% said they underestimated the scope of work that was required 15
  • 16. The Solution A clearinghouse of information The Readiness Roadmap – a free, one-stop shop for interactive, step-by-step resources and tools created to help nonprofits navigate pro bono skills-based volunteering. Helping Nonprofits Navigate Pro Bono Skills-Based Volunteering The Roadmap is organized into eight distinct sections: • Organizational Readiness • Planning • Needs Identification • Implementation • Project Readiness • Evaluation • Sourcing • Recognition & Celebration 16
  • 17. Collaborative Member Websites Readiness Roadmap -- www.readinessroadmap.org Points of Light -- www.pointsoflight.org Hands On Network – www.handsonnetwork.org Common Impact -- www.commonimpact.org Taproot Foundation -- www.taprootfoundation.org Capital One -- www.capitaloneinvestingforgood.com A Billion + Change -- www.abillionpluschange.org We welcome feedback on the roadmap – please don’t hesitate to share your comments. Thank you! 17
  • 18. WHAT YOU CAN DO? Go online to www.abillionpluschange.org and Take the Pledge! Text your pledge to : 703-599-9873 (name, company and a contact number) Recruit Others through our Just One More Challenge Join the Billion+Change Group on Twitter (@abillionplus), LinkedIn and Facebook , Youtube Call! We are interested in your questions and ideas 202-729-8189 18
  • 19. HAVE YOU TAKEN THE PLEDGE? A BILLION + Change Take the pledge. Get Results. Lead the Change. Jenny Denney Lawson, Executive Director jlawson@pointsoflight.org 202-729-8189 www.abillionpluschange.org @ABillion
  • 20. • Who is NetSuite? Global leader of cloud computing business management software suites – Key Components: ERP, CRM & Ecommerce • What is NetSuite.org? Corporate Citizenship arm of the company, empowering charities and social enterprises to fundamentally transform the way they do business • How? Leveraging our most powerful assets, our people and our product! www.NetSuite.org 20
  • 21. Matching Employee Skills with NetSuite.org Grantee Needs SuiteVolunteers Strategy: Pro Bono Benefits: • Create a virtual program that can • Employee Engagement scale with company growth • Social Impact • Engage employees cross • Professional Development department/location • Retention • Help our grantees achieve success • Pride Billion + Change Pledge – June 2012 • Public commitment to pro bono SuiteVolunteers Q1 highlights: • 6 project options • Awareness as we headed into • 44 grantee requests program launch • 23 pro bono projects selected • Encourage our peers to join us • 50 employees (in 12 offices) • Resources & events 21
  • 22. Project Kick-Off & Project Project Registration Matching Scoping Work Completion Employees register on VolunteerMatch each quarter and identify their skill set 22
  • 23. Q&A • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” 23
  • 25. Save the Date – April 30th Why Cause Marketing is a Good Investment for 2013 Tuesday April 30th, 2013 10-11 a.m. PT (1-2 p.m. ET) Featuring: Joe Waters Cause Marketing Expert Founder of Selfishgiving.com Register: https://www1.gotomeeting.com/register/626190441 25