A Billion + Change (www.abillionpluschange.org) is a swiftly growing national campaign to inspire billions of dollars of pro bono and skills-based services from businesses in 2013. Dozens of VolunteerMatch clients and partners have signed on to A Billion + Change, and recently VolunteerMatch itself committed to continue supporting our network of companies with solutions and services that make it easier to manage pro bono initiatives.
Launched just a few years ago, the campaign is already close to its goal of mobilizing 500 businesses to lend their best skills and talents to the nonprofit sector. What’s motivating so many companies and nonprofits to pledge to do more with pro bono? What are the major challenges and opportunities ahead for pro bono service? How is A Billion + Change transforming how businesses leverage their employees to make a lasting impact on society?
In our March Best Practice Network Webinar, Jennifer Lawson, Executive Director of A Billion + Change, will be in conversation with VolunteerMatch’s Robert Rosenthal. They will discuss how any individual business can make a difference—but 500 companies, working side-by-side, can change entire communities.
Speakers:
Jennifer Lawson, Executive Director, A Billion + Change
Erin Dieterich
Robert Rosenthal, Vice President, Marketing & Communications, VolunteerMatch
A Billion + Change: What's Behind the Movement to Inspire More Pro Bono in America? VolunteerMatch Solutions BPN
1. A Billion + Change:
What’s Behind the Movement to Inspire More Pro Bono
in America?
Panelists: Facilitator:
Jenny Lawson Robert Rosenthal Erin Dieterich Lauren Wagner
Executive Director Vice President Manager Business Development Manager
A Billion + Change Marketing & Communications Global Employee Engagement VolunteerMatch
VolunteerMatch NetSuite
March 26, 2013
2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
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3. Panelists
Jenny Lawson
Executive Director
A Billion + Change
Robert Rosenthal
Vice President
Marketing & Communications
VolunteerMatch
Erin Dieterich
Manager
Global Employee Engagement
NetSuite
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4. I have a strong bias that
individuals should use their
unique skills and experience
to impact an organization.
While cash resources are
always important, we
desperately need people's
knowledge, skills and
experience to come up with
new solutions to old
problems.
Meg Garlinghouse, LinkedIn for Good
6. In just a short time, more than
300 of America’s favorite brands
have pledged their best talent to
tackle tough problems in their
communities and around the
world – a commitment valued at
$2 Billion
A BILLION + Change
www.abillionpluschange.org
7. We are seeking 500
companies willing to pledge
their best business skills and
talents to serve the needs of
nonprofits and communities
at home and around the
world.
A BILLION + Change
www.abillionpluschange.org
8. Your talent is needed now more
than ever. The demands on our
local nonprofits and community
services have never been greater
while the stresses of reduced
funding and reduced government
support are only increasing.
A BILLION + Change
www.abillionpluschange.org
9. WHO WE ARE
History
In 2008 more than 150 top corporate government and non-profit leaders meet at
the White House for The Summit on Corporate Volunteerism to identify the
benefits to companies of providing pro bono and skills based services.
Feb.2008 June 2010 November 2011 Summer 2013
A Billion + A Billion + A Billion + A Billion + Change
Change, Change raises Change launches Inspires the largest
a campaign more than $500 its next phase commitment of
to leverage $1 million in pro- with more than corporate pro bono
billion in skilled bono services $1 billion service in history.
volunteering from America’s pledged in pro
and pro bono businesses bono service
services from the
corporate
community was
initiated.
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10. OUR LEADERSHIP
Leadership Committee and Sponsors
• Senator Mark Warner, Honorary Chairman
• Michelle Nunn, CEO Points of Light, Managing Partners
• Barry Salzberg, CEO, Deloitte
• Jean Case, CEO, The Case Foundation
• Wendy Spencer, CEO, Corporation for National and Community Service
• Meg Whitman, CEO, HP
• Stan Litow, President IBM Foundation, IBM
•Carolyn Berkowitz, Capital One
Additional founding sponsorship
State Farm, McKenna Long & Aldridge, LLP and Morgan Stanley
An Initiative of
The Corporation for National and Community Service
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11.
12. OUR PLEDGE COMPANIES
Who has taken the pledge?
• More than 30% of the Fortune 100
•Growing small business community
•Representing all fields and sectors
•All committed to growing this high-value service sector
What does it mean to pledge?
• It’s Free
•An organization’s pledge details are confidential
• Metrics are reported in aggregate
• Companies can adjust a pledge at any time to accommodate new goals
• There’s even a pledge for companies just getting started!
What are the benefits?
• National and regional networking events, webinars, newsletters all
focused on sharing best practices lead by peers, thought leaders and
industry experts
• A true growing community of inspiring and dedicated practitioners 12
13. THE PLEDGE
Yes! Our Company agrees to be a pro bono champion and will:
– Pledge to create or expand a skills-based or pro bono program to provide
our employees with opportunities to give and develop their talents to serve
the social sector .
– Estimate & report against a goal* -- a projection that your company aspires
to in 2013-- in support of mobilizing billions of dollars in skills-based
volunteering resources.
– Provide a short description of your company’s pledge and the services and
sectors you hope to support.
– Share your logo for use on the A Billion + Change website and in national
marketing and communications efforts.
* Companies that are just getting started can also pledge to the campaign
without estimating and then adjust their pledge as programs are established.
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14. Value Propositions:
Outcomes:
• More than 500 programs and billions of dollars of service pledges
• Business community leading and supporting local communities
• A marketplace for skilled volunteering commitment, recognition, and learning
Value to pledge companies:
• We’ll help you share your skills-based volunteerism story with your stakeholders
and the media
• You’ll learn from top decision makers in policy and industry connecting your
local actions at a national scale.
• Our special events will allow partners to network with peers, decision-makers
and thought leaders around the country as they implement their pledge goals.
• Pledge partners can also access the experience of industry leaders through
vetted resources, including case studies, expert connections and survey data to
develop, launch and inspire their programs.
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15. THE READINESS ROADMAP
Why Would SBV Not Be Helpful?
• Deliverable was disappointing
• Volunteers were not knowledgeable about the agency or
sector needs
• Too much of the organization’s staff time was needed for the
project
• About 25% felt that the project took too long to finish
• Another 25% felt that the volunteer did not have the right
skills
• 23% said they underestimated the scope of work that was
required
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16. The Solution
A clearinghouse of information
The Readiness Roadmap – a free, one-stop shop for interactive,
step-by-step resources and tools created to help nonprofits
navigate pro bono skills-based volunteering.
Helping Nonprofits Navigate
Pro Bono Skills-Based Volunteering
The Roadmap is organized into eight distinct sections:
• Organizational Readiness • Planning
• Needs Identification • Implementation
• Project Readiness • Evaluation
• Sourcing • Recognition & Celebration
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17. Collaborative Member Websites
Readiness Roadmap -- www.readinessroadmap.org
Points of Light -- www.pointsoflight.org
Hands On Network – www.handsonnetwork.org
Common Impact -- www.commonimpact.org
Taproot Foundation -- www.taprootfoundation.org
Capital One -- www.capitaloneinvestingforgood.com
A Billion + Change -- www.abillionpluschange.org
We welcome feedback on the roadmap – please don’t hesitate to share your comments. Thank you!
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18. WHAT YOU CAN DO?
Go online to www.abillionpluschange.org
and Take the Pledge!
Text your pledge to : 703-599-9873
(name, company and a contact number)
Recruit Others through our Just One More Challenge
Join the Billion+Change Group on Twitter (@abillionplus),
LinkedIn and Facebook , Youtube
Call! We are interested in your questions and ideas
202-729-8189
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19. HAVE YOU TAKEN THE PLEDGE?
A BILLION + Change
Take the pledge. Get Results. Lead the Change.
Jenny Denney Lawson, Executive Director
jlawson@pointsoflight.org
202-729-8189
www.abillionpluschange.org
@ABillion
20. • Who is NetSuite? Global leader of cloud
computing business management software
suites – Key Components: ERP, CRM &
Ecommerce
• What is NetSuite.org? Corporate Citizenship
arm of the company, empowering charities and
social enterprises to fundamentally transform the
way they do business
• How? Leveraging our most powerful assets, our
people and our product!
www.NetSuite.org
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21. Matching Employee Skills with NetSuite.org Grantee Needs
SuiteVolunteers Strategy: Pro Bono Benefits:
• Create a virtual program that can • Employee Engagement
scale with company growth • Social Impact
• Engage employees cross • Professional Development
department/location • Retention
• Help our grantees achieve success • Pride
Billion + Change Pledge – June 2012
• Public commitment to pro bono
SuiteVolunteers Q1 highlights:
• 6 project options
• Awareness as we headed into
• 44 grantee requests
program launch
• 23 pro bono projects selected
• Encourage our peers to join us
• 50 employees (in 12 offices)
• Resources & events
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22. Project Kick-Off & Project Project
Registration
Matching Scoping Work Completion
Employees register
on VolunteerMatch
each quarter and
identify their skill set
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23. Q&A
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
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25. Save the Date – April 30th
Why Cause Marketing is a
Good Investment for 2013
Tuesday
April 30th, 2013
10-11 a.m. PT (1-2 p.m. ET)
Featuring:
Joe Waters
Cause Marketing Expert
Founder of Selfishgiving.com
Register:
https://www1.gotomeeting.com/register/626190441
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