What if the way nonprofits and companies are currently engaging volunteers is all wrong? How can we make sure we’re strategically involving the core value of volunteers to provide maximum impact? Research shows that organizations that strategically leverage volunteers outperform peer organizations on all measures of organizational capacity, AND have greater impact. However, less than 15% of nonprofits currently operate this way, and this obstacle stands in the way of success for the causes that so many nonprofits, companies and individuals care about. Bobbi Silten, Gap Inc.; Amy Smith, Points of Light; & Karen Baker, California Volunteers in a lively conversation about strategic volunteer engagement. Whether you're a nonprofit professional, a company program coordinator or a dedicated volunteer yourself, you'll learn more about the research, the implications and the opportunities of strategic volunteer engagement for maximizing impact.

1. Challenging the Status Quo: Rethinking the
Value of Volunteers
Karen Baker
Chief Service Officer
CaliforniaVolunteers
Panelists: Facilitator:
Greg Baldwin
President
VolunteerMatch
Amy Smith
Chief Strategy Officer
Points of Light
Bobbi Silten
President, Gap Foundation
SVP, Global Responsibility, Gap Inc.

2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the slides will be circulated
after the event
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3. GREG BALDWIN
PRESIDENT
VOLUNTEERMATCH

4. TODAY’S SESSION
 Reimagining Service Overview
 Overview of Research
 Service Enterprise Initiative
 Q&A
 Closing

5. KAREN BAKER
CHIEF SERVICE OFFICER
CALIFORNIA VOLUNTEERS

6. REIMAGINING SERVICE IS…
A national multi-
sector coalition
dedicated to
increasing social
impact through
effective
volunteer
engagement.

7. REIMAGINING
SERVICE
PRINCIPLES

8. REIMAGINING SERVICE
PRINCIPLE #1
The volunteer ecosystem is
more effective when all sectors
participate in its evolution.

9. REIMAGINING SERVICE
PRINCIPLE #2
Make volunteering a core
strategic function, not an
add-on.

10. REIMAGINING SERVICE
PRINCIPLE #3
Focus volunteer engagement
on true community needs.

11. REIMAGINING SERVICE
PRINCIPLE #4
In order to get a return,
you have to invest.

12. REIMAGINING SERVICE PRINCIPLES
PRINCIPLE #1
Volunteer ecosystem
PRINCIPLE #2
Make it core
PRINCIPLE #3
True community needs
PRINCIPLE #4
You need to invest

13. BOBBI SILTEN
SENIOR VICE PRESIDENT
GAP INC.
PRESIDENT
GAP FOUNDATION

14. GETTING STARTED
Using the TCC Group’s Core Capacity Assessment
Tool (CCAT), we studied thousands of nonprofits
across the country: large, small, local, and
national organizations, addressing dozens of
issue areas.

15. Using the data from the CCAT tool, we
focused on nonprofit organizations that serve
as “positive deviants.”
These are organizations that have achieved
stellar results, and serve as a model for other
organizations to learn from.
We call these organizations
service enterprises.

16. SERVICE ENTERPRISE
An organization that
fundamentally
leverages volunteers
as a core strategic
function to achieve the
social mission of the
organization.

17. % of Nonprofits by CCAT Volunteer Management Score Category
Strong
(CCAT Score > = 240)
Weak
(<190)
Satisfactory
(190 – 240)
Does not total to 100% due to rounding.
64%
Only 11%
considered
service
enterprises
HOW MANY NONPROFIT SERVICE
ENTERPRISES ARE THERE?

18. % of
Nonprofits
Conducting
“Effective”
Volunteer
Management
Practices
26%
21%
27%
8%
25%
13%
6%
30%
Retaining
Recruiting
Supervising
Clarifying Roles
Developing
Resourcing
Balancing Skilled &
Unskilled
Valuing
Volunteers/Appreciation
Source: TCC Group’s CCAT Study for Reimagining Service, April 2009
NONPROFIT LEADERS’ RATINGS OF
VOLUNTEER MANAGEMENT PRACTICE

19. KEY FINDING #1
All organizational
capacities are
significantly and
markedly stronger for
nonprofits with 50+
volunteers and a strong
volunteer management
model.

20. A nonprofit or for-profit organization that
fundamentally leverages volunteers and
their skills to successfully deliver on the
social mission of the organization.
KEY FINDING #2
When organizations
engage and manage any
number of volunteers well,
they are significantly
better led and managed.

21. A nonprofit or for-profit organization that
fundamentally leverages volunteers and
their skills to successfully deliver on the
social mission of the organization.
KEY FINDING #3
Service enterprises not
only lead and manage
better, they are significantly
more adaptable,
sustainable and capable
of “going to scale.”

22. KEY FINDING #4
To be a service enterprise
requires strong and well-
developed human
resources management
practices.

23. A nonprofit or for-profit organization that
fundamentally leverages volunteers and
their skills to successfully deliver on the
social mission of the organization.
KEY FINDING #5
Organizations that engage
at least 10 volunteers are
equally as effective as
their peers without
volunteers, but at almost
half the median budget.

24. Source: TCC Group’s CCAT Study for Reimagining Service
Dollar Per Hour of Program Labor
(Proxy for Cost-per-Output)
Service
Enterprises
are WAY
more cost-
efficient!
KEY FINDING #6

25. AMY SMITH
CHIEF STRATEGY OFFICER
POINTS OF LIGHT

26. SERVICE ENTERPRISE INITIATIVE
(SEI) OVERVIEW
• A CaliforniaVolunteers social innovation built on the
Service Enterprise concept inspired by Reimagining
Service
• It serves to strengthen the capacity of nonprofits to
fundamentally leverage volunteers and their skills to
address community needs
• Since 2012, 17 volunteer centers in collaboration with
State Service Commissions have been piloting this
cutting edge model working with almost 200
organizations and are seeing positive results
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27. SEI PROCESS MAP
Outreach Application Diagnostic
Pre-Training
Meeting
Training Certification
Six-Month
Follow-Up
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28. BENEFITS
• Build greater capacity to achieve your mission
• Improve community engagement
• Increase organizational excellence
• Recognize opportunities to grow revenue through leveraging
the time and talent of paid staff and volunteers alike in new
and creative ways
• Increase donor base and community supporters
• Better engage your corporate partners
All of these can differentiate you from other organizations!
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29. PROGRESS TO DATE
• Over 70 certified organizations to date and over 200
by end of 2014
• 60% increased the number of volunteers engaged
• 50% increased the number of skills-based volunteers
engaged
• 52% increased the number of service hours donated
• 57% increased the number of service hours donated
by skills-based volunteers
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30. LEARN MORE
pointsoflight.org/service-enterprise-initiative

31. REIMAGINING SERVICE RESOURCES
 Principles
 Research
 Links to Other Resources
www.ReimaginingService.org

32. Converting good intentions into greater impact
ReimaginingService.org
@ReimaginingServ

33. Q&A
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• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
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34. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
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