Brief explanation of how does Google work and the different between paid and organic traffic (SEO). This talk is part one of a series of talks and it's main focus is Search Engine Optimisation. I gave this talk on the 14th of March 2015 at an event called TechTalks, organised by Touchcast NZ.

1. 1st Place on Google or die trying
Part 1
By Victoria Olsina

2. Things people want in life
1. Love / Family
2. Money & Success
3. Be 1st on Google’s Search Results
4. A blender / juicer
I will talk about this
today
I can talk about the
blender next time

3. Why is it important to be on top?

4. Search Engine
Marketing
“Search marketing is the process
of gaining traffic and visibility
from search engines through
both unpaid and paid efforts.”
Search Engine Land

5. Pay to be
here
Work to be
here

6. Paid vs Unpaid efforts
Unpaid: Search Engine Optimisation (SEO)
 “Being the best” among all search results
for an specific query
 Be on top of search results organically
 Organic Traffic
 More trustworthy
Paid: Pay per Click (PPC)
 Having the money
 Be on top of search results by paying for it
 Paid Traffic
 Ads/Advertising
Both are based on keywords

7. Keywords make the internet run
 A keyword is generally a word or phrase that is a topic of significance.
 Searchers use keywords as a way to identify and verbalize a problem or topic.
 Keywords are the foundation of your website content. The topic of every page and what
it is about should tie directly back to a keyword or keyword phrase
 Keywords help search engines understand the purpose of your page. When a search
engine crawls your website pages to index them it will parse the keywords on the page to
determine the purpose of your pages.

8. The Long Tail
70% of searches
are Long Tail
searches

9. What are the different types of keywords?

10. Unpaid efforts: Search Engine Optimisation (SEO)
• “Which is the most relevant result?”
• Page Rank: 0 -10
• The Google Algorithm is made of +200
factors.
• Nobody knows the exact formula, but we
have some clues.
• The algorithm is constantly being updated.
• Good quality links are the most important
factor.

11. The Algorithm evolution & the exotic animals

12. This is my proposed animal for the next update

13. On page SEO
Content, content, content!
Keyword present in:
• URL
• Title & Meta description
• H1
• Sub title
• Body (original content)
• Images

14. For example:

15. Links! Links! Links!
Links = Reputation
• Who is talking about you
and how?
• Quality over quantity
• Context
• Outreach & Link building
• Best way to get links: write
awesome content &
distribute it.

16. On Page Optimisation + Quality Links = SERP Results

17. More Visibility

18. Better Ranks
On Page Optimisation + Quality Links = SERP Results

19. More Money!

20. The end
This is the best I can do in 15 minutes.
Part II is coming soon.
Thanks!