2017 was the good year for marketers, dealers, and consumers alike. With each passing year, there is a new online marketing trend that emerges and helps in taking the business to new levels of success.

2. 2017 was the good year for marketers,
dealers, and consumers alike. With each
passing year, there is a new online
marketing trend that emerges and helps in
taking the business to new levels of success.
Online marketing is a field where the rules
and strategies change as technology
advances. If you do not stay updated
according to these changes, you may get
behind in the competition. We have brought
you the top digital marketing trends for 2018
that will assist you in enhancing your online
marketing strategies for the upcoming year.

3. Online marketing will see a rise in live streaming
because it has become an important element for e-
commerce businesses to get audience attention.
Video content is continually becoming more
popular which can be known by the fact that in the
year 2017, video streaming was 75% of the entire
internet traffic. It is believed to become more
prominent next year. It has been witnessed that live
streams are watched 3x longer than pre-recorded
video. Though they are not very new on YouTube
and Facebook social media, and the entry of
Google with SERP video advertising is something
which willbring quite a bit of change.

4.  Artificial Intelligence, when mixed with big
data and machine learning is capable of
having a considerable influence on the ways
businesses market to their customers. With
the help of AI, you can provide them with hi-
customized content delivery, product
suggestions that are automated based on
their lifestyle and requirements. Although AI
can be costly, it is an investment that is worth
doing because it presents remarkable results
to the businesses.

5.  2017 was a big year for mobile and it is
expected that 2018 will also be no exception.
Google has taken the lead by phasing out all
websites that are not mobile optimized.
Desktop traffic is getting reduced and
therefore internet based marketing is going
to be the way forward.

6.  CRO, though not a new term is still not very
popular. The year 2018 might see this being
introduced more aggressively in landing
pages and websites. CRO helps to effectively
track user behavior and look for elements
which offer the highest number of
conversions. Advertising budgets will be
more oriented towards CRO going forward

7.  Referred as the growth driven methods, these are
marketing ways that are particularly aimed to
have a boost in the revenue. Despite new ways,
SEO remains among the top ways to develop and
grow a website due to the fact that you receive
more traction from the customers who are
already asking regarding the products or services
that you have to offer. It is essential that you
keep bringing changes in your strategies as the
technology enhances as it helps in accurately
providing the customers what they are seeking
from your website.

8. As technology advances, it is evident to see the
rise in businesses incorporating chatbots as an
important communication asset that assists in
driving marketing tactics and enhance
customer support. As a matter of fact, it is
expected that by the year 2020, 85% of
interactions will be taking place with the help
of chatbots. Chatbots are directed by a
predefined workflow that assists in driving
customer engagement and by solving queries
or providing suggestions, thus promoting
quicker conversions.

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