1. NATURES WAY
COOPERATIVE FIJI LTD
MBA 434
2013
GROUP –
Tuesday
5pm

2. PRESENTATION OUTLINE

OVERVIEW

VISSION & MISSION

CURRENT SITUATION

CASE ANALYSIS

FINANCIAL TREND
SWOT ANALYSIS



BENEFITS
FACTORS TO SUCCESS
BENCHMARK STUDIES



RECOMMENDATION
LESSONS LEARNED

3. Natures Way Cooperative
(Fiji) Ltd.
Nature’s Way Cooperative (NWC) is based in Fiji and has
120 shareholders who are growers and exporters, with
the vast majority being small farmers. Established in 1995
Through the services it provides it helps small farmers to
access export markets.
Location - Nadi International Airport
Number of Staffs - 14 Staffs
Number of Members - 162 Members

4. VISION & MISSION

5. ORGANISATIONAL
STRUCTURE

6. STAKEHOLDERS

7. EXPORTS
Mango
Pawpaw
Eggplant
Okra
Breadfruit
Cowpeas

8. BQA EXPORT FLOWCHART
COMPONENTS
RESPONSiBILTIES
GROWER
REGISTRATION
BAF, EXTENSION,
RESEARCH, EXPORTER,
NWC, FARMER
ON – FARM PRODUCTION
EXTENSION
FARMER
FARMER
HARVEST
TRACE
BACK AUDIT
(BAF)
REJECT
600 UNITS INSPECTION
PASS
HTFA RECIEVAL
CORRECTIVE
MEASURES
(FARMER, EXTENSION,
BAF)
EXPORTER, BAF
BAF
NATURES WAY, BAF
TREATMENT 47.2˚C
INSPECTION
FOR COMPLIANCE
(BAF)
LOAD INTO CHAMBER
NATURES WAY, BAF
GRADING PACKING
INSPECTION CERTIFICATION
UPLIFT OF SUSPENSION
(BAF)
POST TREATMENT
NATURES WAY, BAF
BAF
BAF

9. EXPORT REQUIREMENTS
IMPORTING
COUNTRY
• NEW ZEALAND
• AUSTRALIA
• USA
• JAPAN
• CANADA*
REQUIREMENTS
• QUARANTINE 1ST
COMMERCIAL 2ND
COMMERCIAL 1ST
QUARANTINE 2ND
Transship via Hawaii

10. THE FRUIT FLY
In Fiji the species is Bactrocera xanthode
 The New Zealand breadfruit pathway
requires that:
1. Fruit for export must be sourced from trees
and farmers that are registered by Fiji
Quarantine.
2. Trees must be bait sprayed each week for a
period of seven weeks prior to harvesting.
3. All fruit for export must be HTFA treated at
the Natures Way Cooperative facility at
Nasoso Rd Nadi Airport


11. HTFA TREATMENT
FACILITY
COMPONENTS OF SYSTEMS

12. BAF WILL VERIFY
THE FIELD
RECORDS (FARM
REGISTRATION,
BIN #,
EXPORTER,
WEIGHT
RECEIVED)
TRANSFER FROM
FIELD BIN
COMBINED ONTO
INSPECTION TRAY
FOR PHYSICAL
INSPECTION (BAF)
SELECTED FRUITS
TRANSFER FROM
INSPECTION
TRAY ONTO
TREATMENT BIN
(BAF)

16. EXPORT COMPARISON

17. HTFA TREATED COMMODITY
2007
commodity
2008
2009
2010
2011
2012
Qty (kg)
Qty (kg)
Qty (kg)
Qty (kg)
Qty (kg)
Qty (kg)
Pawpaw
502,838
403,014
332,612
436,234
849,498
141,772
Pineapple
152
637
422
97
465
3,720
Eggplant
465,872
415,613
419,146
552,490
481,767
460,806
Mango
23,170
19,447
15,793
27,277
19,277
49,549
Breadfruit
12,804
11,442
2,961
4,388
1,312
1,761
Okra
203,608
328,389
197,529
265,852
286,702
209,939
Cowpeas
31,795
32,892
43,606
29,052
28,793
15,747
Total
1,240,239
1,211,434
1,012,069
1,315,390
1,667,814
883,294

18. FINANCIAL TREND

19. EVAN AFFECTS EXPORTS
Biggest papaya producers were badly hit by
the floods in 2012 and Tropical Cyclone Evan
Exports declined from 60 tonnes a week to 15
to 20 tonnes

20. SWOT ANALYSIS
STRENGTHS
• No competitors
• Fruits and vegetables for Export
to undergo HTFA
• Quality and continuity of
Management
• An appropriate PPP
• Facility core function aligned to
national interest- promote
export earnings
WEAKNESSES
• Inadequate administrative
support- COOP
• Under capitalization
• The risk of an unjustified change
in management
• High operating expenses

21. SWOT ANALYSIS
OPPORTUNITIES
• Increasing demand for
horticultural products
THREATS
• Natural disasters
• Climate change
• Expansion into new markets
• New pest and disease
• Diversification
• Political instability

22. BENEFITS
 Increase in foreign Trade
 Economic Growth
 Creates Employment to locals
 Promotes Fiji in International Market
 Creates sets standards and improve quality of
farm produce
 Chemical free treatment produce

23. FACTORS CONTRIBUTING
TO SUCCESS
 The quality and continuity of management
 NWC works with farmers to improve their
systems
 An appropriate public private sector
partnership.
 Shareholders have not interfered operations.
 Quarantine treatment fees have been set at
an economic rate.
.

24. OTHER HTFA FACILITIES
IN REGION
 Tonga, Samoa, Cook Islands, Vanuatu, New
Caledonia, Hawaii
2 HTFA facilities only operational ( Fiji & Hawaii)
Closure of facilities in the region- due to
government operating the facility (Dept. of
Agriculture), insufficient throughput for viability,
limited airfreight capacity, other quarantine
treatment of choice (Irradiation in Hawaii)

25. Benchmark studies in the
Pacific for HTFA quarantine
treatment
 Hawaii – successful venture
 Tonga – not a successful venture
 Cook Islands - not a successful venture
 Samoa - not a successful venture
 Vanuatu - not a successful venture
 New Caledonia- not a successful venture

26. RECOMMENDATION
 Proper management of operational
expenditures
 Strategic planning
 Diversifying into other operations
 Integration with partners
 Review equity of stakeholders

27. LESSONS LEARNED
 An appropriate public private sector partnership
 Succession Plan enabled continuity of the program
 Cooperative - a successful venture
 Commercial scale treatment facility should by run by
a Private sector
 The division of responsibility between quarantine
treatment business and quarantine service

28. LESSONS LEARNED
Business success depends on good management
Financial viability depends on maintaining a sufficient
level of throughput
For sustainability, business must charge economic
rates
.

29. FIELD PRODUCTION - PROCESS
 Farm Registration
 Field Agronomic Process Extension Division (MAF)
 Field records

30. FIELD PRODUCTION - PROCESS

31. PACKHOUSE - PROCESS
 Harvest weight – Exporter
Sorting, rejection. Selection - Exporter
Records – Exporter
 NOTE – under the supervision of BAF

33. REFERENCE
• http://www.truepacific.com/producers/natures-way-cooperative/
• http://www.mit.gov.fj/index.php/divisions/department-of-cooperatives-businesses/
• NATURES WAY COOPERATIVE FIJI LTD