Presentation by Wetzel ralf on the 8th edition of Vlerick HR-day.

1. Leaving the tunnel:
how HR can help to re-innovate the company
Ralf Wetzel, Regina Regenass, Mia Vanstraelen

2. Focus
1. How companies forget to innovate
2. The HR function: Within or without the tunnel?
3. How to turn the tunnel into a tower
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3. 1 How companies forget to innovate: examples
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4. 1 How companies forget to innovate: the logic of the tunnel
Sydow / Schreyögg / Koch 2007
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5. 2 HR function - inside or outside the tunnel?
The HR Business Partner (based on Dave Ulrich, 1997)
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6. 2 HR function inside the tunnel?
Service orientation to line Fragmentation of
departments observation
lacking sovereignty in
Rated by internal clients
expressing own perspectives
Execution of business lacking influence in shaping
strategy strategies
HR as part of the ‚forgetting game‘:
Unconscious strengthening of organizational tunnels
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7. 2 HR function inside the tunnel?
Item (Human Resource Competency Survey, Ulrich et al. 2008: 191) % Impact
Ensure that HR strategy turns business goals into HR priorities 9%
Have an HR strategy that links HR practices to business 10%
strategy
Use empirical research to identify best HR practices 7%
Ensure that organization structure of HR is consistent with the 13%
business strategy
Create a workforce scorecard 5%
Track employee engagement 6%
Build the capability of the HR department to add greater 8%
value
reactive strategy
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8. 2 HR function outside the tunnel?
Collects broad range of ‚rich‘ information (sleeping paths)
Connects operational with strategic levels
Supports and allows contact and communication
= Rich foundation for reflecting organizational tunnels
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9. 3 Turning the tunnel into a tower
Baseline: Re-think the organization & reflect tunnels by:
• Reframe & re-analyze given information: use the
constructivity of conflict!
• Connect separated communities of the company!
Regina Regenass
• Turn around ways of action: shape companies
innovation strategy!
• Introduce external perspectives: customers,
investors, communities!
Mia Vanstraelen
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