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The top Ten       Reasons to
not be a Lean Startup
                         Momentum Michigan
                              May 19, 2011



Patrick Vlaskovits   Brant Cooper
@pv                  @brantcooper
vlaskovits.com       marketbynumbers.com
10. You’re the
World’s Best
SALESMAN
Don’t worry…
9. Any PR is Good   PR
8.
Build
it.

And they will come.
Well, I’m
      200 lbs
      and I’m
    lean too…

  I’m lean, ergo
    my vision &
  scalability are
     limited.




7. Lean Startup forces entrepreneurs to think small
6. Lean Startup
    is Too
   Rigid
      &
Formulaic
5. Not   Formulaic Enough!
4. Your
      Business
      Model is
        Too
Complicated
3. Your Baby
might be

UGLY
2. You’re Just Like Mike, uhm, Steve
1.
Because
 These
People
     are
 Telling
You too
The 3 Lean Startup Meta-Rules:

1) Question and Test Your Assumptions

2) “Get Out of the Building”

3) Do it again based on what you
learned. (Iterate)


   BUZZWORD ALERT!
Thank you.
       Any questions?
Patrick Vlaskovits   Brant Cooper
@pv                  @brantcooper
vlaskovits.com       marketbynumbers.com


          PS Reach out & say
            hello@CustDev.com

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