The presentation was showcased at IMWorld 2015, Bucharest, Romania. It's about how the world we live into is a product of our imagination, imagination that also shapes our future - the internet of things. We will live in a world of interconnected devices, an entire ecosystem ready to offer the ultimate personalised experience for each individual. See more on how this influences our future.

1. The
Internet
of
ME
Vlad
Popovici
–
Managing
Director,
Kubis
Interac:ve

3. 100
years
ago

4. 100
years
ago

6. 40
years
ago

10. 40
years
ago

12. 40
years
ago

14. 40
years
ago

16. What
brought
us
where
we
are
was
not
only
our
skills
and
intellect,
but
also
…
Our
imagina8on
Brain areas underlying visual mental imagery and visual perception: an fMRI study
Giorgio Ganisa,b,c,*, William L. Thompsona, Stephen M. Kosslyna,d

17. Our
imagina:on
not
only
brought
us
here…
But
it
is
also
shaping
our
the
future
and
the
way
we
live,
our
interac8ons
with
other
individuals
and
the
way
we
engage
with
brands
and
businesses.

18. “Most
of
the
technology
involved
in
the
web,
like
the
hypertext,
like
the
Internet,
mul:font
text
objects,
had
all
been
designed
already.
I
just
had
to
put
them
together.
It
was
a
step
of
generalizing,
going
to
a
higher
level
of
abstrac:on,
thinking
about
all
the
documenta:on
systems
out
there
as
being
possibly
part
of
a
larger
imaginary
documenta8on
system.”
Tim
Berners-­‐Lee,
Inventor
of
the
World
Wide
Web

19. “In
the
twenty-­‐first
century,
because
of
the
Internet
of
Things,
computers
can
sense
things
for
themselves.
“
Kevin
Ashton
coined
the
phrase
“Internet
of
Things”
in
1997

21. The
Internet
of
Things
offers
a
poten8al
economic
impact
of
$4
-­‐
$11
trillions
per
year
in
2025.
McKinsey
report
on
IoT,
2015

22. GARTNER
research
study,
2015
increase
of
wearables
ownership
by
2016.
2/3
of
consumers
are
expected
to
purchase
a
connected
home
device
within
the
next
5
years.
100%
Rising
consumer
demand

23. of
the
companies
believe
that
customer
experience
will
be
their
primary
basis
for
compe::on
by
2016.
It
was
36%
in
2012.
90%
GARTNER
research
study,
2015
Experience
maNers
most

24. GARTNER
research
study,
2015
66%
IT
and
business
execu:ves
report
that
smart
objects
will
have
a
high
impact
on
their
organiza:ons,
by
helping
to
advance
a
company’s
industry
posi:on
or
gain
compe::ve
advantage.
Beyond
mobility

25. GARTNER
research
study,
2015
60%
of
organiza:ons
indicate
posi:ve
ROI
on
their
investments
in
personaliza:on
tech.
Businesses
everywhere,
not
just
tech
companies,
use
personaliza:on
to
build
be^er
experience.
Personaliza8on
everywhere

26. My
news
feed.
My
book
recommenda:ons.
My
playlist.
Crazy
amounts
of
data
about
me!
My
walks
and
sleeping
schedule.
My
driving
score.
My
fridge’s
contents.
+
=

27. Finally,
I
will
have
the
…

28. The
“Internet
of
Me”
describes
an
emerging
interconnected
environment
in
which
businesses
share
together
their
customers’
preferences,
habits,
and
context
to
make
daily
experiences
simple,
deligh@ul,
and
personal
–
in
both
online
and
offline
world.
Michael
Biltz,
MD,
Technology
Vision
at
Accenture

29. Nest
Thermostat
+
Automa8c
=
Love
Whirlpool
smart
dryers
By
using
an
Automa:c
device,
now
you
can
adjust
your
preferred
home
temperature
when
you
are
on
your
way
home.
How?
The
automa:c
device
from
your
car
will
no:fy
the
Nest
thermostat
that
it
needs
to
set
the
exact
temperature
from
your
car
to
your
home.
Pre^y
cool,
especially
for
the
cold
winter
days!
Home
appliance
manufacturer
Whirlpool
has
developed
a
smart
dryer
that
allows
environmentally
conscious
consumers
to
schedule
energy-­‐intensive
tasks
for
when
electricity
is
more
abundant
or
rates
are
lower.

30. Philips
Ligh8ng
Ralph
Lauren
With
Philips
hue
LED
bulbs,
consumers
can
control
mood
ligh:ng
with
their
tablet
or
smartphone.
The
bulbs
can
be
programmed
to
dim
at
night,
or
blink
if
they
detect
an
intruder.
An
API
that
allows
Nedlix
to
dynamically
change
the
ligh:ng
based
on
a
movie
scene’s
colour
pale^e,
extending
the
movie
experience
beyond
the
screen.
Fashion
and
apparel
leader
Ralph
Lauren
has
developed
a
sensor-­‐embedded
athle:c
shirt
that
tracks
ac:vity
and
heart
rate.
More,
it
connects
your
profile
with
the
ul:mate
fitness
app
and
let’s
you
stay
in
shape
based
on
your
own
facts
and
figures.
+

31. Belkin
Wemo
&
IFFFT
August
Smart
Lock
Belkin
Wemo
devices
allow
customers
to
rig
their
homes
with
internet-­‐connected
mo:on
sensors,
electricity
and
light
switchers,
surveillance
and
what
not.
Wemo
is
integrated
with
the
triggers
logic
pladorm
IFFFT
that
enables
customers
to
further
integrate
with
online
apps
such
as
Dropbox
or
Evernote.
Stop
caring
about
your
home
keys
with
the
Smart
Lock
that
features
auto
unlock,
locking
behind
you
or
having
someone
in
while
you’re
not
home.

32. Gartner:
25
billion
IoT
devices
in
2020
So
how
can
we
prepare?

33. companies
§ Iden:fy
and
start
using
your
customer
data
To
discover
which
connected
devices
they
currently
use/intend
to
purchase
and
what
their
goals
are
with
the
new
technology.
Iden:fy
more
granular
segments
within
your
user
base
to
accommodate
future
personalized
strategies.
§ Develop
the
end-­‐user
experience
cross-­‐func:onally
Appoint
a
mul:
disciplinary
team
to
do
that,
consider
hiring
a
Chief
Digital
Officer
to
lead
the
effort!
§ Make
experience
and
personaliza8on
priori:es
Incorporate
your
customer
data
and
user
research
in
the
new
product
or
service.
§ Determine
where
your
company
can
hold
a
compe88ve
advantage
By
looking
at
each
role
in
the
Internet
of
Me
(building
devices/products,
somware,
apps,
etc).
§ Develop
an
ecosystem
strategy
That
will
allow
you
to
work
with
a
pordolio
of
poten:al
partners.

34. How
agencies
should
prepare
§ Find
the
right
talent
that
gets
it!
Technical
personnel,
engineers,
business
analysts,
crea:ves
that
can
bring
added
value
and
develop
innova:ve
tech
solu:ons.
People
that
can
interconnect
online
with
the
offline
world.
§ S:mulate
a
prototype
culture!
Each
worthy
idea
can
become
a
low
or
high-­‐fidelity
prototype!
Develop
your
own
stuff!
§ Always
be
on
the
lookout
for
customer
data!
Find
your
campaign’s
insights
based
on
real
data;
use
client’s
data
or
mine
it
yourself
(or
buy
it
from
somebody
who
already
has
it)
§ Build
your
communica8ons
campaigns
with
relevancy
in
mind
Develop
personalized
messages
and
ac:ons
for
each
touch
point
of
the
consumer
(online
and
offline).
§ Test
everything
that
comes
out
to
see
how
it
works!
You
will
need
the
latest
gadgets
and
devices
if
you’re
considering
developing
solu:ons
for
them!

36. Thank
you!
Vlad
Popovici
–
Managing
Director,
Kubis
Interac:ve
www.vladpopovici.com