1. &HOWTOUSE THEMTOYOURADVANTAGE
Social Media Trends

2. WHATTHEYMEAN
TRENDS&
PARTONE
PICTURES>WORDS
INCREASEDMOBILITY
INTEGRATIONIS KEY

3. POWERFUL
SOCIAL MEDIA
STRATEGIES
PARTTWO
WHATTHEYMEAN
TRENDS&
PARTONE
PICTURES>WORDS
INCREASEDMOBILITY
INTEGRATIONIS KEY
1 MAINTAINCONSISTENCY
2 CREATESHAREDVALUE
3 KEEP ITFUN

4. POWERFUL
SOCIAL MEDIA
STRATEGIES
ReferencesAND
MOREINFORMATION
PARTTWOPARTTHREE
?
WHATTHEYMEAN
TRENDS&
PARTONE
PICTURES>WORDS
INCREASEDMOBILITY
INTEGRATIONIS KEY
1 MAINTAINCONSISTENCY
2 CREATESHAREDVALUE
3 KEEP ITFUN

5. Our focushasshiftedfrom socialmediato
visual social media.We aredrawnto
inmoreways thanever before.
VISUAL
CONTENT
ONLINE
-DONNA MORITZ,SOCIALLYSORTED

6. Not convinced?
Herearethenumbersbehind

7. Not convinced?
Herearethenumbersbehind
MONTHLY
ACTIVE
USERS
100 million

8. Not convinced?
Herearethenumbersbehind
MONTHLY
ACTIVE
USERS
100 million PHOTOS
PERDAY
40 million
WHICHEQUATESTO
PERYEAR
~14 billion

9. Not convinced?
Herearethenumbersbehind
MONTHLY
ACTIVE
USERS
100 million PHOTOS
PERDAY
40 million COMMENTS
PERSECOND
1000
WHICHEQUATESTO
PERYEAR
~14 billion

10. 46%OFPEOPLEACCESS
SOCIALNETWORKING
SITESTHROUGHTHEIR
MOBILEPHONES
IMAGE: FLICKR - MERVI ESKELINEN (TASSELFLOWER)

11. 13%
19%
48% 50%
70%
U.S.SHAREOFTIME
SPENTONMOBILE
SOCIAL MEDIASITES

12. SOCIAL
MEDIAHAS
BEEN
ADOPTEDON
AMASS
SCALE
FASTER
THAN
ANY
PRECEDING
TECHNOLOGY
IMAGE: FLICKR - JAMES CRIDLAND

13. IMAGINEHOWRIDICULOUS THESEPHRASES
WOULDHAVESEEMEDIN 2005

14. IMAGINEHOWRIDICULOUS THESEPHRASES
WOULDHAVESEEMEDIN 2005
Writeonmywall!
Umno...
that’svandalism.

15. IMAGINEHOWRIDICULOUS THESEPHRASES
WOULDHAVESEEMEDIN 2005
Writeonmywall!
Umno...
that’svandalism.
#awesome
Yes! Numbers
aregreat.

16. IMAGINEHOWRIDICULOUS THESEPHRASES
WOULDHAVESEEMEDIN 2005
Writeonmywall!
Umno...
that’svandalism.
#awesome
Yes! Numbers
aregreat.
Ineednew
friends.
Tweet@me!

17. "When I wrote 'The World is
Flat' [2004] ... Facebook didn't exist;
Twitter was a sound; the cloud was
in the sky; 4G was a parking
place...and Skype for most people
was a typo. All of that changed in
just the last six years"
IMAGE: FLICKR - KEVIN DOOLEY
- Thomas L. Freidman (2010)

18. socialmedia
communicationtoolshave
profoundly changed our lives
how weinteractwith one
anotherandthe world aroundus
-SorenGordhamer

19. Yoursocialmediasuccessdependsonyourabilityto:
OKAY,THAT’SCOOL-BUT SO WHAT?
1 MAKEYOURCONTENTEASILYUNDERSTANDABLE
&VISUALLYAPPEALING

20. Yoursocialmediasuccessdependsonyourabilityto:
OKAY,THAT’SCOOL-BUT SO WHAT?
1 MAKEYOURCONTENTEASILYUNDERSTANDABLE
&VISUALLYAPPEALING
2FULLYUTILIZETHEVARIOUS PLATFORMS
AVAILABLE,ESPECIALLYMOBILE

21. Yoursocialmediasuccessdependsonyourabilityto:
OKAY,THAT’SCOOL-BUT SO WHAT?
1 MAKEYOURCONTENTEASILYUNDERSTANDABLE
&VISUALLYAPPEALING
2FULLYUTILIZETHEVARIOUS PLATFORMS
AVAILABLE,ESPECIALLYMOBILE
3UNDERSTANDHOWINTEGRATEDSOCIALMEDIA
ISINOUREVERYDAYLIVES

22. Thereisnolongeraquestionofwhoisusingsocialmedia,
IMAGE: FLICKR - LINH NHAN
but rather,who isusingitmost effectively?

23. 3WAYSTOGETTHEMOSTOUTOF
SOCIAL MEDIA

24. KEEPTHINGSCONSISTENT
CONTRIBUTEINATIMELYMANNER

25. Peoplewilltakeyou
seriouslyandwill
appreciate/interactwith
yourcontentmore.
IMAGE: FLICKR - EOLE
Result:

26. KEEPYOURCONTENTRELEVANT
CREATESHAREDVALUEYOU
YOUR
AUDIENCE

27. IMAGE: FLICKR - THOMAS HAWK
Youraudiencewillbemoreexcitedaboutyourmessage,which
means theyaremorelikelytoshareitandspreadyourideas.
Result:

28. HAVEFUN!

29. IMAGE: FLICKR -IITA IMAGE LIBRARY
Yourmessageismorelikely tobe remembered andsharedifit
makespeopleexperience positiveand/orstrongemotions.Result:

30. THANK YOU!
SOURCES&MOREINFORMATIONhttp://mashable.com/2009/10/16/social-media-changing-lives/
http://www.businessinsider.com/how-mobile-social-networks-have-become-2013-5#ixzz2TUj9i1pM
“U.S. Share of Time on Mobile” Graph: Neilsen Study
“Instagram Facts” via instagram.com
http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/
Vector images were sourced from http://www.webresourcesdepot.com/ and vectormagic.com
http://www.gartner.com/technology/research/nexus-of-forces/
http://www.ctvnews.ca/more-youth-use-smartphones-to-log-online-u-s-report-1.1193559#ixzz2Qnxqu5cd
http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html
http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/
http://www.fastcompany.com/3000794/rise-visual-social-media
http://bits.blogs.nytimes.com/2013/03/26/instagram-and-the-new-era-of-paparazzi/?ref=technology
http://thenextweb.com/asia/2012/11/16/report-half-of-worlds-social-media-users-go-mobile-as-us-and-europe-lag-asia/
http://www.mobilemarketingwatch.com/new-infographic-reveals-how-we-use-social-media-31131/
http://www.clickthrough-marketing.com/new-research-shows-surge-in-twitter-and-other-social-media-usage/
http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-
majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
All logos were sourced from their host website’s ”media” page - no prohibited alterations have been made
All images were sourced from Flickr under a Creative Commons License