1. Making the Tigers Person
Veronica Kieffer

2. GOALS
 Drive ticket sales
 Capitalize on recent
success
 Create a bond with fans
 INCREASE ENGAGMENT

3. TARGET AUDIENCES
Residents of Detroit and Michigan
Season Ticket Regular Ticket
Holders Holders
Ages Gender

4. OVERVIEW
Budget: $134 million NEW Digital
 Cost of ads Marketing Strategy
 Cost of maintaining sites  SOCIAL MEDIA
 Promotional Items  INTERNET MARKETING
 MOBILE STRATEGIES

5. SOCIAL MEDIA
 Personalize the experience
 Instill a sense of Detroit pride
 Twitter, Facebook, & Instagram
 Offers, events, themes
 Interaction & Conversations

6. #DETROITTIGERPRIDE
INSTAGRAM
-Tigers game through the eyes of
the fan
-Fans upload pictures at the
game or around the city
-Share on Facebook and Twitter
-Users with the featured pictures
will win a special giveaway.

7. INTERNET MARKETING
 Broader Reach
 Key Words associated with the Tigers
 Ads will be placed on YouTube, Facebook, Google,
etc.
 Direct to the Detroit Tigers online ticket office
 Click-through rates, pay per click, and the overall actual return-on-
investment since the keyword ads were placed

8. MOBILE MARKETING
 Smartphones: Sports games, including baseball
games
 A place to display quick video and digital
advertisements of the recognizable Detroit Tigers logo
and players
 Ads will direct them to the website
 Great for tracking purposes

9. METRICS OF SUCCESS
 Twitter “retweets” and “follows”
 Facebook “likes”, “shares”, and “comments”
 Instagram “likes” and “comments”
 Google Analytics to measure website and social media
page visits

10. SUMMARY
 SOCIAL MEDIA: Fan experience
 INTERNET MARKETING: Direct to the website and tickets
 MOBILE MARKETING: Sports enthusiasts with a higher digital
dependence
 Personalize the Detroit Tigers
 Capitalize on star players and an American League championship