Automating Google Workspace (GWS) & more with Apps Script
Fb product showcase slides
1. ‘How to Showcase Products on
Facebook using TabSite’
Build Your Page, Add a PhotoShow, Add “Like” per Product,
Engage Fans and more!
TabSite Webinar – May 19, 2011
Troy Rumfelt
Mike Gingerich
TabSite Fan Page App
By Digital Hill Multimedia
@TabSite
www.TabSite.com
Twitter Hashtag: #TabSite
2. Presenters
Troy Rumfelt
President,
TabSite by Digital Hill Multimedia
Over 15 years of web design & Internet
Marketing experience
Works with hundreds of client companies
from around the world
Developed TabSite – Named by Troy Rumfelt,
TechCrunch as one of the 12 best President
Facebook apps of 2010 TabSite, app division of
Digital Hill
@DigitalHill
DigitalHill.com
Twitter Hashtag: #TabSite
3. Presenters
Mike Gingerich
Community Manager & Marketing Dir
TabSite by Digital Hill Multimedia
Over 10 years of Internet Marketing
experience
Frequent speaker and blogger on matters of
social media, SEO, web design, e-commerce
and Internet Marketing
Mike Gingerich,
Facebookaholic, user design specialist and Community Manager,
social app development strategist Marketing Director
TabSite Fan Page App
By Digital Hill Multimedia
@Mike_Gingerich & @TabSite
www.TabSite.com
Twitter Hashtag: #TabSite
4. What is TabSite?
allows you to easily create
custom landing tabs
on your
Fan Page.
No coding knowledge needed!
35,000+ users 54m fans reached
Twitter Hashtag: #TabSite
5. Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with
product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to
showcase product specials and new items
How to publish updates to your wall, best
times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
6. Why Facebook matters
First – A refresher
- More than 672 Million active
Why Facebook ? users on Facebook,+13% since Jan.
- 50% of users log on every day
- The average user is connected
to 80 Pages, Groups, & events
Twitter Hashtag: #TabSite
7. Why Facebook Matters
No other platform on the
Web connects
brands to users
and
brands to users friends
so easily!
- The average User has 130 friends
- The average US user spends
over 7 hours on Facebook per
month (Nielsen 2010) [#2: Google at 2:05]
Twitter Hashtag: #TabSite
9. Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with
product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to
showcase product specials and new items
How to publish updates to your wall, best
times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
16. Enter Fields for the
Table Rows / Columns
and
Twitter Hashtag: #TabSite
17. Here’s our Table
and
Next:
Add product images,
text, links per cell
Twitter Hashtag: #TabSite
18. Progress!
Each cell has:
‐ A product image,
and
‐ Model Number details,
‐ ‘Buy Now’ linked to the
specific web page,
‐ A ‘Like button to
increase ease of sharing.
Twitter Hashtag: #TabSite
19. Our Finished Tab!
• Header Image
• Intro Text
• Products with Buy Now
• Integrated ‘Like’
Twitter Hashtag: #TabSite
26. Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with
product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to
showcase product specials and new items
How to publish updates to your wall, best
times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
28. Why?
- Highlight Specials
- Showcase certain products
and
- Provide a Quick Overview
- Easily add FB Comments
Box for more Sharing
Twitter Hashtag: #TabSite
29. How To:
1. Add a New Tab or Sub‐Page
and
Twitter Hashtag: #TabSite
30. Questions & Answers
2. For Type select: PhotoShow
Slides Posted at: Facebook.com/kunocreative
Blog Tab
Twitter Hashtag: #TabSite
31. 3. Add images
- Load up to 12 images
per PhotoShow
- Recommended size is
520w x 600h pixels
Twitter Hashtag: #TabSite
35. Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with
product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to
showcase product specials and new items
How to publish updates to your wall, best
times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
36. Retail – Sunday is a big day for
engagement on the shopping and retail
front, so target shoppers on Sunday!
Entertainment – Friday, Saturday, and
Sunday were most important post times
Wall Posting Tips Media: Weekends had strong
engagement while Monday was the
weakest.
- Ideal Posting times depend on
the day of the week per industry! Automotive: Auto related companies
saw the most engagement on Sunday’s
Travel and Hospitality: The highest
engagement occurs on Thursday and
Friday, when the week is winding down
and people are looking to escape from
the office.
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSite
37. Wall Posting Tips
A recent Buddy Media study found that daily Facebook
engagement has three peaks: early morning (7 a.m. EST),
after work (5 p.m. EST) and late at night (11 p.m. EST).
Therefore, posting all of your updates during the workday means
you’re missing key opportunities to engage fans.
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSite
38. Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with
product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to
showcase product specials and new items
How to publish updates to your wall, best
times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
39. Wall Posting Tips
- Pictures and Videos in the Wall
Feed get the most Likes & Comments
‐ Avoid link shorteners
‐ Use long URL’s
‐ Engagement rates are three times
higher with full URL’s.
[Source: BuddyMedia.com]
Twitter Hashtag: #TabSite
40. Get those “Likes”!
- You have ONE first impression
- Customize a Non-Fan Landing
page geared to get the “Like”
- Vivid, simple imagery
- Offer a Freebie (samples or coupon)
The “Like” is your social gateway!
Twitter Hashtag: #TabSite
42. Yes! We’ll be posting the Slides
Yes! We’ll be posting the video
Yes! We’ll be drawing from those who
attended and 1 person will win an upgrade to a
FREE FOR LIFE TabSite Gold Plan – to be
announced Friday, May 20 on our blog.
Watch our fan page for announcements!
Facebook.com/TabSiteFanPage
Twitter Hashtag: #TabSite
43. Questions & Answers
Yes! We’ll have a new webinar in June.
NEXT WEBINAR: Thursday, June 30 2:00 EDT
“How to Highlight & Showcase your Services on Facebook”
www.TabSite.com/webinar.php
SPECIAL NEWS!
Stay Tuned for a Major TabSite Upgrade Launch!
Slides Posted at: Facebook.com/kunocreative
Blog Tab
Twitter Hashtag: #TabSite
