There's been a revolutionary change in the way consumers purchase good and services. Especially in APAC, consumers use their computers or cell phones to buy anything from a t-shirt to a holiday rental. It's imperative that Insurance brands leverage this opportunity to simplify decision-making and incentivize their customers to buy policies online. If you are an Insurance marketer looking to acquire new customers in the online world, here are 6 things you just can't miss!

1. 6
THINGS TO DO
AND ACQUIRE
NEW CUSTOMERS
ONLINE - INSURANCE

2. New
Customers
People who have
not transacted with
you before.

3. “Get closer than ever to your customers. So close, in fact, that you tell them
what they will need well before they realize it themselves”
- Steve Jobs

4. WAYS TO WIN
NEW CUSTOMERS
ONLINE
6
HERE ARE

5. 1.
SEARCH

6. ➜ Largest source of “High intent” new user traffic
➜ But remember not to overload your slides with
content
You audience will listen to you or read the content, but
won’t do both.
Bid on Insurance Search keywords

7. 2.
DISPLAY

8. Spend Wisely
Targeted new users &
block existing ones from
such ad campaigns to
optimize spends.
UTILIZE DSP TO REACH NEW USERS
Third Part Data
Leverage third party data
to get deeper insights
and purchase intent of
your website users.

9. 3.
SOCIAL

10. CREATE LOOK-
ALIKES
Define a target segment (age,
income, marital status, location,
other interests) and create
segment audiences across
Facebook, Instagram to
leverage a wider user-base.

11. 4.
DATA PARTNERS

12. PARTNER WITH 2ND PARTY DATA
PARTNERS
Work closely
with second
party data
partners
Example: partner with
an Airlines/OTA
partner for Travel
Insurance
Target high
intent users
with desirable
characteristics

13. 5.
EMAIL

14. ➜ Define target segment
➜ Partner with an email data provider
EMAIL MARKETING CAMPAIGNS

15. 6.
TV

16. Where?
Spend on channels that
help you reach the right
audience. Find out the
channels, ad slots that
work well.
MEASURE THE IMPACT OF TV ADS
How?
Measure the
effectiveness of TV ads
in terms of driving
relevant users to your
website/mobile app.

17. ARE YOU READY TO MEET
NEW CUSTOMERS
ONLINE?

18. Thanks!
Any questions?
You can find us at:
@vizuryonetoone
or
marketing@vizury.com