1. Executive & Managerial
Planning for Bosch-
Kazakhstan
GROUP 4:
MAZIAR AZARIAN
DALYA AL-MATARI
SOFIA NAREZ
OMER TEYMUR
MARIANA LOMBARD
DALYA AL-MATARI
VIVIENNE VIBAR
SAHAR YEHIA

2. Company Overview
• Bosch Group is an international leading technology and services
company.The company, which has more than 360 subsidiaries around
the world and employs more than 283,000 people, is involved in
business sectors such as automotive technology, industrial
technology, consumer goods and more. Add your second bullet point
here

3. Company Overview
• Innovation and development is the company motive that originates
from the ideology of the founder Robert Bosch
• https://www.youtube.com/watch?v=89Sfd1cHSfw

4. Bosch Rexroth Division
• “AsVersatile asYou Are: Rexroth Offers the Optimum Solution for Every
Application”
• The company combines the global expertise in the market segments of
Mobil Applications, Machinery Applications and Engineering, Factory
Automation and Renewable Energies to develop innovative components
as well as tailored system solutions and services. Rexroth offers its
customers hydraulics, electric, drives and controls, gear technology, and
linear motion and assembly technology all from one source.

5. Bosch Security Systems
• The Security Systems Division of the Bosch Group supplies security,
safety and communications products, solutions and services. Not
only is it in the products division, but also system integrators,
installers, wholesalers, and original equipment manufacturers.

6. Bosch – Gasoline Division
BOSCH GASOLINE DIVISION FOCUSES ON DEVELOPING NEW
SYSTEMS THAT GO BEYOND THE POWERTRAIN INDIVIDUAL
COMPONENTS. THE GASOLINE DIVISION FOCUSES ON: FUEL
SUPPLY, IGNITION, COMPRESSED NATURAL GAS, FLEX FUEL,
HYBRID TECHNOLOGY, ETC.

7. Diesel Systems Division
• Bosch is the leader in manufacturing diesel injection systems.These
systems are used to develop diesel engines.
• Some subdivisions of this division are EDC Electronic Diesel Combo,
air management, injection management, and exhaust gas
management.

8. Kazakhstan
• Language: Kazakh, Russian
• Religions: Islam, Russian Orthodox
• Poor education & Infrastructure
• Insufficient market of skilled
laborers or Master’s degree holders
• Third world country
• Unattractive to Expatriates

9. The Dilemma

10. The Solution
• HireTCN’s to come in and train the locally hired employees on the
company’s operations and culture.
• Due to Kazakhstan’s location, language and culture we have decided to
bring in employees from our Russian headquarters.We will be hiring
many local employees in Kazakhstan as well.
• https://www.youtube.com/watch?v=mS9VnaxYhPo&list=PL3BxlfZPHLi
SaWIY-UCaGyau5_8B6_tVy

11. The Regiocentric Solution
• Minimize the barriers between our German headquarters and our
Kazakh subsidiary by providing a neutral third party division (Russia)
that is well acquainted with the company, its culture, and the culture
and language of Kazakhstan as well
Kazakhstan
• Fluent Russian Speakers
• Russian official language of business
• Former Soviet Republic
• Approximately 25% Russian & Ukrainian population

12. The Polycentric Solution
• Hire Locally through globally recognized universities in Kazakhstan that
offer masters degree’s in business and engineering
• Promote and develop HCN’s through Management development and
training programs
• Training programs will include a 6 month assignment at the German
headquarters.There they will be able to sharpen their skills and
understanding of Bosch company culture.