Which Medium Works: Multichannel Testing For High-Performance Results

Which Medium Works: Multichannel Testing for High Performance Results Spyro Kourtis President / CEO, Hacker Group October 4, 2011

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#2 It begins with targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11

#2 Provide content the way they want to consume it ,[object Object],[object Object],12

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[object Object],[object Object],[object Object],A + B + C + D + E = ? D > E > A > C > B 17

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[object Object],[object Object],24 Format Summary Lift Over Control ROI Mail Package Only 31.22% 1518% Mail Package with Email Follow Up -53.22% -2619%

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Which Medium Works: Multichannel Testing For High-Performance Results

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Which Medium Works: Multichannel Testing For High-Performance Results