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Part B: What Do Users Want From Mobile Commerce Sites?

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Mobile Strategy Update Heather Inocencio VP, Product
Introducing HauteLook
Meet Jessica Smart and savvy – always looking for a great deal (not just a low price) HauteLook is her quick fix – quality, convenient, fun The Nordstrom shopper Female, 25-35, HHI $75K+ Single or newly married College graduate Urban dweller Mainstream taste but always looking for her unique twist “ HauteLook is the best five minutes of my day!” - Member Survey Feedback
HauteLook Seamlessly Meets Jessica, Wherever She Is Email Onsite Facebook iPad Email iPhone Android
iPhone and iPad usage is growing—quickly ,[object Object],[object Object],[object Object],Average Daily Logins by iOS device
[object Object],[object Object],[object Object],[object Object],[object Object],What does Jessica want from HauteLook Mobile?
[object Object]

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Part B: What Do Users Want From Mobile Commerce Sites?

  • 1.  
  • 2. Mobile Strategy Update Heather Inocencio VP, Product
  • 4. Meet Jessica Smart and savvy – always looking for a great deal (not just a low price) HauteLook is her quick fix – quality, convenient, fun The Nordstrom shopper Female, 25-35, HHI $75K+ Single or newly married College graduate Urban dweller Mainstream taste but always looking for her unique twist “ HauteLook is the best five minutes of my day!” - Member Survey Feedback
  • 5. HauteLook Seamlessly Meets Jessica, Wherever She Is Email Onsite Facebook iPad Email iPhone Android
  • 6.
  • 7.
  • 8.