1. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
with
PRESENTED BY:
2. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
Calvin Stowell Persia Tatar Michael J. Lamp
Social Strategist Founder Social & Digital Media Strategist
DoSomething.org Social Media Society Hunter PR
@dosomething @socmedsoc @mjlamp
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3. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
HOW IT WORKS
• Briefing from Charity
• Brainstorming Excursions
• Regroup
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4. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
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5. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
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6. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
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7. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
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8. #DMA2012
#thinktank
SOCIAL CHARITY
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TASK STATEMENT
Have teenagers and college students take action with
DoSomething.org and the "Grandparents Gone Wired"
campaign through creative YouTube integration.
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9. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
PRESENTED BY:
10. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
BRAINSTORM RULES
The Vocabulary
• IW = ‘I Wish…’
• H2 = ‘How to…’
• All statements should be framed in one of these formats. This keeps the tone of the brainstorm
positive and helps attendees build on each other’s ideas. For instance:
• IW DoSomething.org could….
• H2 make DoSomething.org the #1 YouTube channel for …
No ‘Black Hatting’
• All ideas are good ones – or at least helpful in guiding us toward the ‘right idea’
• Treat each fellow brainstormer – and his/her idea – with respect and help each other refine and build
upon ideas
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11. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
ICE BREAKER
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12. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
TASK STATEMENT
Have teenagers and college students take action with
DoSomething.org and the "Grandparents Gone Wired"
campaign through creative YouTube integration.
PRESENTED BY:
13. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
EXCURSION #1
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14. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
EXCURSION #2
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15. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
WRAP-UP
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16. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
STATS
• Over 4 billion hours of video are watched each month on YouTube
• Traffic from mobile devices tripled in 2011
• 500 years of YouTube video are watched every day on Facebook, and over
700 YouTube videos are shared on Twitter each minute
• Millions of subscriptions to YouTube happen each day. (Subscriptions allow
you to connect with someone you’re interested in — whether it’s a friend, or
the NBA — and keep up on their activity on the site
http://www.youtube.com/t/press_statistics
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17. #DMA2012
#thinktank
SOCIAL CHARITY
THINK TANK
OPTIONS
• Video Playlists (curated lists of your own videos with separate URL)
• Video Ad Overlays can promote websites & additional videos
• Closed Captions can emphasize a point and improve SEO
• Custom Messages can be inserted with every video posting which then
appears in the “activity feed” for friends and followers to see
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