SEO & PPC The Classic OneTwo Punch to Dominate

•Transferir como PPSX, PDF•

0 gostou•287 visualizações

Vivastream

Tecnologia Negócios

SEO & PPC The Classic One / Two Punch To Dominate Marty Weintraub, CEO @aimClear

Or… Thinking About Marketing In a More Holistic Light Marty Weintraub, CEO @aimClear

ho·lis·tic/hōˈlistik/ “Characterized by comprehension of the parts of something as intimately interconnected & explicable only by reference to the whole” -Wikipedia

Marty Weintraub CEO Of aimClear®, Agency Social, SEO,& SEM Online Pro Since 1993 15 Billion FB Ads Impressions Since 2007 Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.

2 Fundamental Types of Marketing Search (Users Asking Questions) Paid& Organic

Intent Revealed Are Searchers Looking to Buy? Do They Seek Information? Trying To Find a Specific Site (Navigational)? Crucially Subtle Intent: Surgery vs. Surgeon

2nd Fundamental Type of Marketing Contextual (Walk By) Paid & Organic

ContextualMarketing Walk-By Traffic, Nobody Searches

Contextual Marketing Is Timeless Driving North on HW, Hotel Billboard

Traditional Display Channels Tire Adin Sports Section

Classic User Targeting Ads on Hockey Boards

Rocking Contextual PPC Massive Volume Targeting Downright Creepy

Facebook Ads Highly Targeted Contextual Inventory

Organic Contextual (Social Media) Free Social Channels For Participation Marketing By Participation

Cost Of PPC: $6,587 PPC Conversions 274 CPA PPC + Old SEO $15.91 CPA PPC + New SEO$6.57 Factor 6K Agency Fee $12.56 414 conversions 1002 conversions

Net Contingent On Margin $17,768.81 47.9% 14.3%

Mais conteúdo relacionado

Mais procurados

Automotive search marketing in 2013Berian Reed

Inbound Marketing 101 June 2009 WorkshopHubSpot

Social Media OverviewCourtney Engle

NADA 2011 Social Media 201Eric Miltsch

Search Engine Marketing PresentationPaul Clark

Online advertising solutionsSeo Aslogtech

Support Local Online MarketingBoostability

Chris Heiler, How to Build Your Business Through Inbound MarketingGardenBloggersConference

Using Negative Keywords to Amplify Positive ResultsJana Fung

Social media pptusha coe

Social Selling Apps Review: InsideView, LInkedin Sales Navigator, PeopleLinxxKurt Shaver

New 2.0 presentation v2Toby Eborn

Viral Mechanisms and Seeding Strategies by Brian ChappellBlueGlass Inc.

Ppt of amsofttechkamil khan

Onlab Data Conference Slides - GinzametricsDemandSphere

SEO vs SCOSangram Pisat

Hilton Digital Marketing PortfolioCarolyn A. Chinchilla - Digital Marketing Expert

Creating a digital presence wk 1Toby Eborn

Thinq a guide to growing your business onlineTHINQ, Inc.

Internet MarketingVivek Chaturvedi

Mais procurados (20)

Automotive search marketing in 2013

Inbound Marketing 101 June 2009 Workshop

Social Media Overview

NADA 2011 Social Media 201

Search Engine Marketing Presentation

Online advertising solutions

Support Local Online Marketing

Chris Heiler, How to Build Your Business Through Inbound Marketing

Using Negative Keywords to Amplify Positive Results

Social media ppt

Social Selling Apps Review: InsideView, LInkedin Sales Navigator, PeopleLinxx

New 2.0 presentation v2

Viral Mechanisms and Seeding Strategies by Brian Chappell

Ppt of amsofttech

Onlab Data Conference Slides - Ginzametrics

SEO vs SCO

Hilton Digital Marketing Portfolio

Creating a digital presence wk 1

Thinq a guide to growing your business online

Internet Marketing

Destaque

Integrated strategies for customer loyalty and value optimizationVivastream

Content Is Still King: Providing Ongoing Value to CustomersVivastream

The Real Story – Integrating Media to Engage ConsumersVivastream

Notes Version: Broadcast and Triggered Emails A Match Made in HeavenVivastream

Notes Version: How to Use Social Currency to Identify Your Brand InfluencersVivastream

Notes Version: What Color is Response An Inside Look at How Color Improves Yo...Vivastream

Destaque (6)

Integrated strategies for customer loyalty and value optimization

Content Is Still King: Providing Ongoing Value to Customers

The Real Story – Integrating Media to Engage Consumers

Notes Version: Broadcast and Triggered Emails A Match Made in Heaven

Notes Version: How to Use Social Currency to Identify Your Brand Influencers

Notes Version: What Color is Response An Inside Look at How Color Improves Yo...

Semelhante a SEO & PPC The Classic OneTwo Punch to Dominate

SEO, Social Media, & Online AdvertisingArman Rousta

Digital marketing presentationnanibabu21

SEO & Social Media MarketingArman Rousta

DIGITAL MARKETINGdigitalthink

(17) digital marketing overview ppt ah authorsHariharanAmutha1

Digital Marketing OverviewHeru WIjayanto

Blueliner - A Leading Digital Agency - 2010 Capabilities DeckArman Rousta

Dm(digital marketing) pptnaman dadhich

Digital Marketing OverviewAnton Koekemoer

Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Rebecca Murtagh

Search MediaAsma Ch

Digital MarketingAsma Ch

PPC MangementAsma Ch

Digital marketing-overviewgreenboxdigital1

Digital marketing-overviewPacecareerAcademy

Digital marketingRohanVerma99

Digital marketing-overviewvishalstuart

Digital marketing-overviewSuvarna Waghmare

Ppt digital marketing-overviewIrfan shaikh

The complete Digital Marketing TutorialRAHUL CHAVAN

Semelhante a SEO & PPC The Classic OneTwo Punch to Dominate (20)

SEO, Social Media, & Online Advertising

Digital marketing presentation

SEO & Social Media Marketing

DIGITAL MARKETING

(17) digital marketing overview ppt ah authors

Digital Marketing Overview

Blueliner - A Leading Digital Agency - 2010 Capabilities Deck

Dm(digital marketing) ppt

Digital Marketing Overview

Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...

Search Media

Digital Marketing

PPC Mangement

Digital marketing-overview

Digital marketing

Digital marketing-overview

Ppt digital marketing-overview

The complete Digital Marketing Tutorial

Mais de Vivastream

Exchange Solutions Datasheet_EcommerceVivastream

Exchange Solutions Datasheet_Customer Engagement RoadmapVivastream

TestVivastream

TcapVivastream

SQAVivastream

Jeeva jessfVivastream

Vivastream PosterVivastream

APEXVivastream

Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream

EY Smart Commerce ReportVivastream

EY Global Consumer Banking Survey 2014Vivastream

EY Global Consumer Banking SurveyVivastream

SeranoVivastream

Accura XVVivastream

Automation for RDC and MobileVivastream

Healthcare Payments Automation CenterVivastream

Next Generation Recognition SolutionsVivastream

Automation ServicesVivastream

Company OverviewVivastream

Mais de Vivastream (20)

Exchange Solutions Datasheet_Ecommerce

Exchange Solutions Datasheet_Customer Engagement Roadmap

Test

Tcap

SQA

Jeeva jessf

Vivastream Poster

APEX

Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks

EY Smart Commerce Report

EY Global Consumer Banking Survey 2014

EY Global Consumer Banking Survey

Serano

Accura XV

Automation for RDC and Mobile

Healthcare Payments Automation Center

Next Generation Recognition Solutions

Automation Services

Company Overview

Último

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal

The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxnull - The Open Security Community

Story boards and shot lists for my a level piececharlottematthew16

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays

Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm

Training state-of-the-art general text embeddingZilliz

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski

Gen AI in Business - Global Trends Report 2024.pdfAddepto

Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB

Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar

Powerpoint exploring the locations used in television show Time Clashcharlottematthew16

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi

Artificial intelligence in cctv survelliance.pptxhariprasad279825

Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed

SEO & PPC The Classic OneTwo Punch to Dominate

1. SEO & PPC The Classic One / Two Punch To Dominate Marty Weintraub, CEO @aimClear

2. Or… Thinking About Marketing In a More Holistic Light Marty Weintraub, CEO @aimClear

3. ho·lis·tic/hōˈlistik/ “Characterized by comprehension of the parts of something as intimately interconnected & explicable only by reference to the whole” -Wikipedia

5. Marty Weintraub CEO Of aimClear®, Agency Social, SEO,& SEM Online Pro Since 1993 15 Billion FB Ads Impressions Since 2007 Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.

6. Marty Weintraub CEO Of aimClear®, Agency Social, SEO,& SEM Online Pro Since 1993 15 Billion FB Ads Impressions Since 2007 Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.

10.

11.

12.

13.

14.

15. So What’s Important?

16.

17.

18. Paid Above Fold

19. Organic (SEO)

20. Kingmaker

21.

22. Organic

23. Paid

24.

25. Contextual Marketing

26. SEO’s Effect On Advertising ROI

27. Facebook PPC’s Effect On SEO

28. Excellent Questions

29.

30. 2 Fundamental Types of Marketing Search (Users Asking Questions) Paid& Organic

31. Venerable “SEO”

32.

33. Intent Revealed Are Searchers Looking to Buy? Do They Seek Information? Trying To Find a Specific Site (Navigational)? Crucially Subtle Intent: Surgery vs. Surgeon

34. Intent (Keyword) Research

35. Mash Clarifying Words with Intent

36. “Intent” Takes All Different Forms

37. Inferred Intent

38. What Is SEO?

39. Channel Mania

40. “SEO” By Participation

41. 2nd Fundamental Type of Marketing Contextual (Walk By) Paid & Organic

42. ContextualMarketing Walk-By Traffic, Nobody Searches

43. Contextual Marketing Is Timeless Driving North on HW, Hotel Billboard

44. Traditional Display Channels Tire Adin Sports Section

45. Classic User Targeting Ads on Hockey Boards

46. Rocking Contextual PPC Massive Volume Targeting Downright Creepy

47. Facebook Ads Highly Targeted Contextual Inventory

48. LinkedIn Ads

49. LinkedIn Ads Deadeye Retargeting

50. Organic Contextual (Social Media) Free Social Channels For Participation Marketing By Participation

51.

52.

53.

54.

55.

56. SEO’s Effect On Advertising ROI

57. Classic Pay Per Click Metrics

58. Google.com/webmasters

59.

60. Technical & Semantic SEO

61. MARKETING Technical SEO &

62. Overlooked, SEO “Ads”

63.

64.

65.

66. Improved SEO +79.8%

67. Cost Of PPC: $6,587 PPC Conversions 274 CPA PPC + Old SEO $15.91 CPA PPC + New SEO$6.57 Factor 6K Agency Fee $12.56 414 conversions 1002 conversions

68. Case Study:Effect Of Facebook Ads

69. Organic Search

70. PPC

71. PPC

72. After FB Ads

73. PPC

74. Organic Search

75. PPC

76. PPC

77. Net Contingent On Margin $17,768.81 47.9% 14.3%

78. + Transient SEO Lift

79.