Part 3: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!
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Part 3: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!
- 1. The Lincoln Blackwood “ Probably the most ridiculous thing Lincoln has ever done.”
- 4. Conceived
- 6. “ Viva Las Vegas”: A Pickup for Elvis” – The New York Times
- 7. “ So perverted by style and luxury that it cannot even carry the occasional lawnmower or sheet of plywood.”
- 8. “ You have to have money to burn to buy this. This is just an expensive toy.”
- 9. Our positioning: A toy for rich boys
- 15. Blackwood Debut
- 20. Press not so great? Let’s create our own!
- 21. Sponsor the U.S. Open How to find well-healed prospects?
- 22. $8,000 crystal Mr. Potato Head $10 million Zeppelin Where could we find the splurging super rich?
- 23. 50 Neiman-Marcus edition Blackwoods were offered at $58,000 each. They sold out in 8 hours.
- 26. “ Here At Last” mailer