The document discusses new laws governing recurring charges and negative option marketing online, including the Restore Online Shoppers' Confidence Act, California's Song-Beverly Credit Card Act of 1971, and Florida Senate Bill 1884. It defines key terms like initial merchant, post-transaction third party seller, negative option, and automatic renewal. The laws prohibit transferring payment information without consent and require clear disclosures of material terms before obtaining consent for purchases or recurring charges. Enforcement is through the FTC, state attorneys general, and other entities.

2. Getting to Yes: The New Rules for Obtaining Credit Card Authorizations and Advance Consent/Negative Option Campaigns Online Helen Mac Murray, Partner Mac Murray, Petersen & Shuster LLP 6530 West Campus Oval, Suite 210 New Albany, OH 43054 hmacmurray@mpslawyers.com Office: 614-939-9955 Fax: 614-939-9954 Mobile: 614-537-1616

3. What programs are effected? Upsells Continuity plans Auto ship programs Any recurring charges based sale Free trial programs Risk-free programs

8. What are the new laws? Restore Online Shoppers’ Confidence Act (federal) California’s Song-Beverly Credit Card Act of 1971; as amended 2010 Florida Senate Bill 1884 DMA Ethical Guidelines as revised

9. Other Relevant Laws Electronic Funds Transfer Act (EFTA) Regulation E, 12 C.F.R. Sec. 205.10(b) Federal Trade Commission Act (Aiding and Abetting) State consumer protection laws enforced primarily by state attorneys general

10. Restore Online Shoppers’ Confidence Act Congress spent a year investigating 2009 FTC Report 2007 FTC Workshop

11. Definitions Initial Merchant A person that has obtained a consumer's billing information directly from the consumer through an Internet transaction initiated by the consumer. Post-Transaction Third Party Seller A person that (1) sells, or offers for sale, any good or service on the Internet; (2) solicits the purchase of such goods or services through an initial merchant after the consumer has initiated a transaction with the initial merchant; and (3) is not the initial merchant or a subsidiary, affiliate or successor thereof.

12. More Definitions Negative Option “In an offer or agreement to sell or provide any goods or services, a provision under which the customer's silence or failure to take an affirmative action to reject goods or services or to cancel the agreement is interpreted by the seller as acceptance of the offer”.

13. More Definitions Data Pass Consumers unknowingly authorizing a merchant to transfer the consumer's payment information to another merchant for a separate online sale without otherwise requiring the consumer to reenter payment information.

14. Prohibitions/ObligationsPost-transaction 3d party sellers Before obtaining billing info must: Clearly & conspicuously disclose all material terms including: Description of goods/services That the 3rd party seller is NOT affiliated with the initial merchant Cost

15. Data Pass Prohibition Initial merchant can not disclose payment method Including credit card, debit card, bank account, other financial account number or any other billing information that is used for initial transaction To any post-transaction third party seller

16. Negative Options Online Can’t charge or attempt to charge consumer unless: Before obtaining consent to buy, clearly and conspicuously disclose all material terms of transaction Before charging card, obtain consumer’s express informed consent Provide simple way to stop recurring charges

17. More Definitions Clearly and Conspicuously Shall mean that such statement or disclosure is disclosed in such size, color, contrast, location, duration, and audibility that it is readily noticeable, readable and understandable.

18. Enforcement FTC State attorneys general Others?

19. Song-Beverly Credit Card Act of 1971 (as revised by SB 340) Became effective 12-1-10 Only addresses negative option and continuity programs Applies to any marketing medium

20. More Definitions Continuous Renewal “A plan or arrangement in which a subscription or purchasing agreement is continuously renewed until the customer cancels the renewal”.

21. Definitions Automatic Renewal “A plan or arrangement in which a subscription or purchasing agreement is automatically renewed at the end of a definite term for a subsequent term”.

22. Automatic Renewal Offer Terms That the subscription or purchasing agreement will continue until the consumer cancels. The description of the cancellation policy that applies to the offer.

23. Automatic Renewal Offer Terms (3) The recurring charges that will be charged to the consumer's credit or debit card or payment account with a third party as part of the automatic renewal plan or arrangement, and that the amount of the charge may change, if that is the case, and the amount to which the charge will change, if known.

24. Automatic Renewal Offer Terms The length of the automatic renewal term or that the service is continuous, unless the length of the term is chosen by the consumer. (5) The minimum purchase obligation, if any.

25. Requirements (1) Fail to present the automatic renewal offer terms or continuous service offer terms in a clear and conspicuous manner before the subscription or purchasing agreement is fulfilled and in visual proximity, or in the case of an offer conveyed by voice, in temporal proximity, to the request for consent to the offer.

26. More Requirements (2) Charge the consumer's credit or debit card or the consumer's account with a third party for an automatic renewal or continuous service without first obtaining the consumer's affirmative consent to the agreement containing the automatic renewal offer terms or continuous service offer terms.

27. More Requirements (3) Fail to provide an acknowledgment that includes the automatic renewal or continuous service offer terms, cancellation policy, and information regarding how to cancel in a manner that is capable of being retained by the consumer. If the offer includes a free trial, the business shall also disclose in the acknowledgment how to cancel and allow the consumer to cancel before the consumer pays for the goods or services.

28. Other Issues Methods to cancel Material changes Remedies Unconditional gift!

29. Florida Sub. SB No. 1884 Becomes effective 10-1-11 Differences from federal law Special requirements

30. Helen Mac Murray, Partner Mac Murray, Petersen & Shuster LLP 6530 West Campus Oval, Suite 210 New Albany, OH 43054 hmacmurray@mpslawyers.com Office: 614-939-9955 Fax: 614-939-9954 Mobile: 614-537-1616