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B2B Marketing Part 4: 50 tips to power up your efforts
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2. B2B Marketing Part 4: 50 tips to power up your efforts Michelle Farabaugh Executive Vice President, CognitiveDATA Al Bessin Executive Vice President, CognitiveDATA Carol Worthington-Levy Creative Director, Worthington-Levy Creative
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4. Be sure your marketing mix includes both Push and Pull elements Catalog Email Flyer Email SEO SEM SEO SEM
15. Understand where the account is in the journey Customer Value Average High Time Low Target Acquire Retain Grow First Purchase Up-Sell Dialogue Optimized Develop
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17. Separate Branded from Competitive terms when evaluating Search results “ Stroller ”
18. Make testing part of every marketing strategy and plan Test Test A Test B Control
27. Don’t Hesitate To Ask—Customers Get It! 13 unique and most relevant titles presented
28. Aggressively seek to tie contacts with accounts in your database
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36. Use appropriate intervals for metrics and reporting When actionable ? When a trend ? When available ?
37. Any response measurement scheme is a model – there is no perfect system Direction appears long before absolute clarity
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39. Include quality value added content on your site or your catalog pages Helpful tips, authorities sharing experience that will help the business be more successful
54. Competitive advantage in the future will live in how effectively an organization can understand , track , engage , measure & influence consumer behavior at the individual, site and corporation level.