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Shopper
The
Future
– Second
level
• Third
level
How
ABtudes
and
Technologies
Reshaped
the
Way
We
Shop
– Fourth
level
Moderator:
Craig
Wood
» Fi9h
level
of
Advisory
Services
Head
October
15,
2013
1
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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
2
Craig
Wood
Head
of
Advisory
Services
10/16/13
2

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– Second
level
A strategic insight
• Third
level
& innovation consultancy
– Fourth
level
» Fi9h
level
A mix of marketing and innovation

consultants, researchers and futures experts
 Teams in Europe, North America, Latin
America, and Asia
 A Kantar company within WPP
3
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3

4. Our
Panelists
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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
John Breen
Head of Industry, Retail
Google
4
10/16/13
Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
4

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– Second
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• Third
level
The
old
and
new
are
colliding
– Fourth
level
» Fi9h
level
5
10/16/13
5

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The
shopper
context
has
changed
for
good
– Second
level
• Third
level
– Fourth
level
» Fi9h
level
6
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6

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Master
ttext
change
that
will
“We
overes/mate
he
styles
– Second
level
next
two
years
and
occur
in
the
• Third
level
underes/mate
the
change
that
will
occur
– Fourth
level
in
the
n» Fi9h
en”
ext
tlevel
Bill
Gates
7
10/16/13
7

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– Second
level
• Third
level
– Fourth
level
» Fi9h
level
8
10/16/13
8

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– Second
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From
‘e-­‐commerce’
to
‘everywhere
commerce’
• Third
level
– Fourth
level
» Fi9h
level
9
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9

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Closing
thoughts
– Fourth
level
» Fi9h
level
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– Second
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“The
glevel
reatest
danger
in
Emes
of
• Third
turbulence
is
not
the
turbulence;
it
is
– Fourth
level
to
act
» Fi9h
level
with
yesterday's
logic”
11
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Peter
Drucker
11

12. Thanks
to
our
Panelists
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– Second
level
• Third
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– Fourth
level
» Fi9h
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John Breen
Head of Industry, Retail
Google
12
10/16/13
Kim Dixon
EVP and COO
FedEx Office
!
Matt Thompson
Dir, Digital and
E-Commerce
The Kroger Company
12

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Follow
the
Money:
•
Turning
Valleys
into
Peaks
Through
a
New
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Model
of
Marke/ng
Engagement
and
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Consumer
Choice
– Second
level
• Third
level
– Fourth
level
» Fi9h
l presentation
leadershipevel
Thought
from
J. Walker Smith, Executive Chairman
Tuesday at 4:15 p.m.
Location: Room W184bc
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14. To
download
info
from
today’s
session:
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The
New
Rules
for
Retail
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The
– Second
level
Future
• Third
level
Shopper
– Fourth
level
Report
» Fi9h
level
www.thefuturescompany.com/DMA
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