2. AGENDA
Movements in marketing
• Ramesh Ratan, Vice President
Pitney Bowes Marketing Services Providers
Advances in analytics and technology
• Mark Smith, Senior Vice President &
General Manager
Pitney Bowes Software
Making it happen
• Dave Fenske, Vice President
Fenske Media
4. Personal identity Female
Transactions Age 22
Buenos Aires, Argentina
Married with 3 children
Online consumer
Purchases Rents appartment
Owns 5 year old Toyata
Existing customer of Location
Demographic Data one product
No life insurance
Part time job Time
Behavior Lives 5 minute drive
time from my
branch/store context
Match profile of my
Psychographic Data best customer
Prefers email
correspondance
Sociographic Data
YOUR
DATA
7. AGENDA
Movements in marketing
• Ramesh Ratan, Vice President, Pitney Bowes
Marketing Services Providers
Advances in analytics and technology
• Mark Smith, Senior Vice President &
General Manager
Pitney Bowes Software
Making it happen
• Dave Fenske, Vice President, Fenske Media
15. NEW
TOOLS ARE
NEEDED…
Profile key customer attributes on the fly
and compare to overall base
16. AGENDA
Movements in marketing
• Ramesh Ratan, Vice President, Pitney Bowes
Marketing Services Providers
Advances in analytics and technology
• Mark Smith, Senior Vice President &
General Manager
Pitney Bowes Software
Making it happen
• Dave Fenske, Vice President, Fenske Media
17. MAKING IT HAPPEN…
EVOLUTION
OF SKILL SETS
• Traditional Print
• Digital Print
• Variable Data
processing and
production
• ”i-tools” (integrated
communications)