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Around the World with Mobile Global Insights and Regional Relevance of Mobile Marketing
1. Mobile Marketing AssociationMobile Marketing Association
TOMI T AHONEN
"Biggest Social Media Slut in Mobile"
(according to Forbes 2012)
TomiAhonen Consulting, Hong Kong
2. Mobile Marketing AssociationMobile Marketing Association
TOMI T AHONEN
"Biggest Social Media Slut in Mobile"
(according to Forbes 2012)
TomiAhonen Consulting, Hong Kong
3. Mobile Marketing AssociationMobile Marketing Association
"All media is digital; all digital is mobile
and all companies are social."
- Jonathan MacDonald
5. Mobile Marketing AssociationMobile Marketing Association
0
1
2
3
4
5
6
7
8
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
Global Media June of 2013
Population
FM Radio
TV
Landline Phone
Internet
Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015
PC
Population 7.1B
FM Radio 4.2B
Internet 2.5B
TV 1.9B
PC 1.4B
Landline 1.1B
6. Mobile Marketing AssociationMobile Marketing Association
Global Media June of 2013
Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015
0
1
2
3
4
5
6
7
8
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
Population
FM Radio
TV
Landline Phone
PC
Internet
Mobile
Population 7.1B
Mobile 7.1B
FM Radio 4.2B
Internet 2.5B
TV 1.9B
PC 1.4B
Landline 1.1B
7. Mobile Marketing AssociationMobile Marketing Association
Mobile Sheep?
• Swiss researchers discovered way to detect when sheep are frightened
from biological data like heartbeat etc.
• They created alert system that identifies accurately when sheep
frightened, sends SMS to the shepherd
• The use in sheep-farming is if there is a wolf nearby.
• Wolf-detection system is primitive solution of 'reading our minds' and
generating mobile traffic
Source: Textually 14 Aug 2012
8. Mobile Marketing AssociationMobile Marketing Association
QR Code Gravestones Now In UK
• (I said this would spread..) So yes, Japanese idea to put QR Codes to
gravestones is now in Europe
• The Guardian reports that a UK cemetary in Dorset uses technology so
graveyard visitors can learn more about the deceased person and to see
their web pages or Facebook page and leave comments etc
• The QR Code is done on a piece of granite or metal and added to the
gravestone, at the cost of 300 UKP
Source: The Guardian 5 September 2012
9. Mobile Marketing AssociationMobile Marketing Association
Honda Virtual Hitch-Hiker
• Honda has fan club K-Tra 'virtual hitch-hiker'
• Real Honda motorcycle owners can sign up, their actual motorcycle
movement will be providers of trips
• Any Honda fans can create hitch-hiker avatar, and then place it anywhere
in Japan to start hitch-hiking. Avatar will be on adventure visibile on
mobile phone
• 20K users = 1.8M km travelled
Source: Infinita 2011
10. Mobile Marketing AssociationMobile Marketing Association
Mobile Media $150B in 2012
• The mobile media global market grows at a massive 17% rate per year.
Strategy Analytics reports that for year 2012, mobile media was worth
$149.8 Billion
• Interestingly, advertising while it nearly doubled reaching $11.6 Billion in
2012, is still only a minor revenue stream for media on mobile, providing
only 8% of the total media revenues on mobile
Source: Textually 21 April 2012
12. Mobile Marketing AssociationMobile Marketing Association
Speed of SMS Texting
• Great British Mobile Marketing Report 2012 finds:
• 97% of SMS messages sent are read, vs 20% of emails
(Source: Digital Marketing Association)
• 97% of UK SMS text messages are read within 5 seconds
(Source: Ofcom) .. vs 48 hours for email
• SMS texts have average response rate of 26% vs 5% email
(Source: Mobile Data Association)
Source: Sify News 24 Aug 2012
13. Mobile Marketing AssociationMobile Marketing Association
Speed of SMS Texting
• Great British Mobile Marketing Report 2012 finds:
• 97% of SMS messages sent are read, vs 20% of emails
(Source: Digital Marketing Association)
• 97% of UK SMS text messages are read within 5 seconds
(Source: Ofcom) .. vs 48 hours for email
• SMS texts have average response rate of 26% vs 5% email
(Source: Mobile Data Association)
Source: Sify News 24 Aug 2012
5x better reach
34,500 x faster
5x more activating
14. Mobile Marketing AssociationMobile Marketing Association
Mobile Web 720x Faster
• The IAB Internet Advertising Board has released some mobile web and
mobile commerce data
• In the UK, half of all mobile phone users already use mobile commerce
• The average time that a person will pursue a commercial transaction from
web search
to real purchase is about one month
• On the phone the time lag between search
and m-commerce is about one hour
• Quite literally 'e-commerce' on mobile
is 720x faster
Source: IAB 14 June 2011
16. Mobile Marketing AssociationMobile Marketing Association
Compulsive? 150 Times Per Day
• T-Mobile USA CEO Philipp Humm said at CTIA in 2012 that
mobile phone owners "pick up their phone 150 times per day".
That once every 6 and half minutes of every hour of every day
Source: Mashable 8 May 2012
• For smartphones its already up to 200 times per day as reported by the
Guardian (every 5 minutes)
Source: The Guardian 26 June 2012
17. Mobile Marketing AssociationMobile Marketing Association
Mobile as Status Symbol
• Survey of US mobile phone owners by Vuclip, when answering
question "The first thing people notice about me" top answer was
mobile phone at 61%. Other answers: car, watch or clothing
• For women the mobile addiction isn't as bad but still 38% of women
said the phone was the first thing people noticed
• For women under age 18 - the phone was listed as the first thing to
notice by 82%
Source Quartz 13 March 2013
18. Mobile Marketing AssociationMobile Marketing Association
70:20:10 Rule by Coca Cola
• Coca Cola's Director of International Media, Gavin Mehrotra told MMA
Asia Forum in May 2011 that for Coca Cola: "SMS is
priority number 1" because only SMS reaches anyone.
• Coca Cola's Attila Weisz told MMA Forum New York in October 2011 and
gave Coke rule for mobile advertising spending:
• Put 70% on mobile messaging
• Put 20% on mobile web
• Put only 10% on mobile apps
• Source: Coca Cola presentations, May & October 2011
19. Mobile Marketing AssociationMobile Marketing Association
Willer Mobile-Optimized Web
• Willer Travel is Japanese bus service. It used to have one website for both
PC and mobile. After optimized:
• Click-through rates on mobile site increased by 150%
• Bus bookings on mobile site grew by 3 times!
Source: Google Think Mobile event Bangkok 20 Sept 2012
20. Mobile Marketing AssociationMobile Marketing Association
AP: Future of News is Mobile
• Associated Press Managing Editors held their annual conference in Denver
in September 2011, opened it with shock statement: "Mobile is future of
news."
• The APME CEO and President, Tom Curley said: "Media companies lost
revenues with the internet but have a chance to change that with
mobile."
• Tomi comment: Mobile is the money-making machine (and mobile is the
7th mass medium)
Source: Associated Press 15 Sept 2011
21. Mobile Marketing AssociationMobile Marketing Association
• In the industrialized world,
It will be a Multimedia,
multi-platform environment
• But the (smart)phone is the
preferred media
• And mobile will be present
when we consume other
media
Source: book The Insider's Guide to
Mobile Tomi T Ahonen 2011
Don't think its only mobile
23. Mobile Marketing AssociationMobile Marketing Association
Youth Messaging
• Survey by Acision of 2,000 smartphone owners in UK & USA found the
following message use among the 18-35 year age group:
• SMS text messaging used by 94%
• Dedicated messaging apps like Skype and Twitter used only by 19% of this
age group Source: Acision survey Psychology of SMS 18 July 2012
24. Mobile Marketing AssociationMobile Marketing Association
Texting Tolstoi's War & Peace
• Pew reports in 2010 that 30% of American teenagers average sending
over 100 SMS text messages per day
• How much is that? Lets compare. There are 3,197,779 characters in total
in Leo Tolstoi's massive novel 'War & Peace'
• If counting full-length 160 character messages, a teenager sending 100
SMS per day would type full text of 'War & Peace' in under 7 months!
25. Mobile Marketing AssociationMobile Marketing Association
12% use during Sex
• Astonishing finding by Zeldi in UK of 1,000
mothers and mobile
• 12% of UK mothers admit to having used their
mobile phone while having sex
• This is similar to earlier finding by Retrovo that
10% of UK youth send SMS during sex
Source: Media Post 10 May 2012
26. Mobile Marketing AssociationMobile Marketing Association
I am the Alpha, and the Omega
• Research from the Time Mobility Poll of 4,700 people in 8 countries
found:
• 44% globally say the mobile is the first thing they see in the morning
when they wake up, and the last thing they see at night before they
fall asleep
Source: Time 22 Aug 2012
27. Mobile Marketing AssociationMobile Marketing Association
UK Phone Replacement
• Survey by O2 in UK found that following devices are being replaced by
smartphone:
• Alarm clock 54%
• Wristwatch 46%
• Camera 39%
• Laptop 28%
• Game console 11%
• Television 6%
• Books 6%
Source: O2 All About You
study 29 June 2012
28. Mobile Marketing AssociationMobile Marketing Association
Nomophobia fear of no connection
• Nomophobia first diagnosed in 2008 and is the fear of being without a
mobile phone contact or connection
• A survey of 1,000 UK employed adults by SecurEnvoy found 66% fear
losing
their mobile phone. 41% carry two
phones to prevent it
• 49% of UK adults have become
upset at partner for spying on phone
• 41% of British mobile phone users
have set a PIN code and 10%
encrypt their phones to secure them
Source: The Telegraph 16 Feb 2012
29. Mobile Marketing AssociationMobile Marketing Association
The Copycat Addiction..
• You know if you yawn, others will also start to yawn
• I have been kidding that a fun thing to do if you're bored and in a
crowded place, is to take out your phone and pretend to read a
message, and watch how many others instinctively feel compelled to
look at their phones
• University of Michigan study reveals that 39.5% of humans will do
that with their phones, within 10 seconds of seeing someone else
look at their phone
Source: Textually 5 Dec 2012
30. Mobile Marketing AssociationMobile Marketing Association
Mobile is the 7th Medium
Better than the internet or television
Wikipedia page: Seven Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
31. Mobile Marketing AssociationMobile Marketing Association
The 7 Mass Media
Source: Ahonen book Mobile as 7th of the Mass Media, 2008
Wikipedia page: Seven Mass Media
• 1st mass medium Print 1500: books, newspapers, magazines
• 2nd medium Recordings 1890s: music, games, movies
• 3rd medium Cinema 1910s
• 4th medium Radio 1920s
• 5th medium TV 1950s
• 6th medium Internet 1995s
• 7th medium Mobile 2000s
32. Mobile Marketing AssociationMobile Marketing Association
Source: Tomi Ahonen book
The Insider's Guide to Mobile, 2011
Tomi: Mobile Has 9 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
9. Offers Digital Interface (to real world)
34. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 1 of 9:
Mobile is first personal mass medium
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
35. Mobile Marketing AssociationMobile Marketing Association
Do SMS Virtual Kisses Work?
• Research by WhatsYourPrice.com of 1,000 UK office workers found
data about office relationships
• To add X at end of SMS text message means a kiss
• 55% of women and 60% of men who have had office romances, say it
started from the X in the SMS
• 35% of women, 25% of men have had their innocent virtual kiss ie X -
interpreted as sexual
• If virtual kisses are sent prior to
a first date, the chances of the
date becoming intimate are
near 90%
Source: Sify News 24 Aug 2012
36. Mobile Marketing AssociationMobile Marketing Association
Axe/Lynx Virtual Peep Holes
• Axe/Lynx deodorant ran an experiment with QR code based 'virtual peep
holes' in discos, restaurants, bars and clubs in Puerto Rico
• Inside the men's toilets, the men could use their cameraphones and 'see
through the wall' to the womens' rest rooms and see videos of the women
and what they do in there..
• Result? 23% of target audience
accessed the videos (and proof
that all men are Peeping Toms)
Source: 2D Code 26 June 2012
37. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 2 of 9:
Mobile is permanently connected
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
38. Mobile Marketing AssociationMobile Marketing Association
Coca Cola SMS: 45% Responses
• Coca Cola ran its Olympics-related "Move To The Beat" campaign on
SMS in several countries.
• The campaign was Coca Cola's first global campaign that was
'centered' around mobile but using of course all major media
• Its main mobile element was SMS but also used QR Codes, mobile
web and apps
• The campaign was particularly well run in Canada, where Coca Cola
achieved 45% engagement rates - using SMS
Source Marketing Daily 27 Dec 2012
39. Mobile Marketing AssociationMobile Marketing Association
Steal the Car - Last to Have it Wins
• Mini campaign Sweden around the theme of car theft
• A virtual Mini was 'parked' in Stockholm
• Then participants were invited to go steal it - whoever got close enough would
gain control of the virtual car
• Rivals would chase person, trying to grab the car. The game would show where
the car was at any time
• Who had it in the end, won
the actual Mini car
• Japanese version won best
mobile ad of Japan award
Source: Japan Mobile Advertising
Awards 2012
40. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 3 of 9:
Only mobile is always carried
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
41. Mobile Marketing AssociationMobile Marketing Association
79% consume news in China
• Research from the Time Mobility Poll of 4,700 people in 8 countries
found:
• 79% of Chinese consume news via their mobile phones (vs 49%
globally)
• 44% globally say the mobile is the first thing they see in the morning,
and the last thing they see at night
Source: Time 22 Aug 2012
42. Mobile Marketing AssociationMobile Marketing Association
Courts Use SMS.. Subpoenas
• Kazakhstan has started to use SMS notifications to send court order
subpoenas (to require witnesses to appear in court) in civil lawsuit cases,
via SMS. If the intended person does not have a mobile phone, they will
still use old paper-based forms
Source: Central Asia Online 31 Aug 2012
43. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 4 of 9:
Mobile has built-in payment channel
First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
44. Mobile Marketing AssociationMobile Marketing Association
mBanking 48% of Kenya GDP
• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel
(ex Zain) has 3M users.
• Kenya pop 40M (26M age 18+) 69% of adults have m-banking
account, 2.2x more than 'real' bank acct
• M-Pesa and Airtel have 75,000 merchants
• Central Bank of Kenya says average transaction now 32 USD and 2012
total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is
33.6B USD
• So as of 2012, 48% of Kenya GDP runs via mobile
Sources: Business Day 22 Mar 2012,
Africa News 21 Jan 2013
45. Mobile Marketing AssociationMobile Marketing Association
Carrefour Mobile Shopping App
• Carrefour the big retailer in France has deployed its smartphone app to
help shoppers find what have on their shopping list
• It seems innocent enough at the start - you can use it to create your
shopping list - and to help you, you can use the 2D barcode scanner while
in the store to easily add items to the shopping list
• But here is the magical benefit - you tell it which Carrefour store you will
shop in, and the shopping list will be re-arranged in the order of the items
in the shopping aisles!
• Similar also Albert Heijn in Netherlands
Source: Lebensmittel Zeitung 5 Oct 2012
46. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 5 of 9:
Mobile is available at creative impulse
Thank you Tony Fish for discovering this fifth benefit in
2007
47. Mobile Marketing AssociationMobile Marketing Association
New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
48. Mobile Marketing AssociationMobile Marketing Association
New Zealand Mobile Web
• Vodafone statistics at the annual Tel.Con conference:
• 74% check social networking from bed
• 41% check the mobile internet while on toilet
• 38% have settled bet by finding answer on phone
• 23% access the mobile internet from the beach
Source: Vodafone NZ presentation at Tel.Con in Auckland April 2012
The Truth is
In My Pocket
49. Mobile Marketing AssociationMobile Marketing Association
Whose That Chick - In That Car?
• Finland's car-registration information has been available via phone for
years, including owner and past history.
• Now a free iPhone and Android app will use cameraphone image
recognition to recognize the license plate, then querie the database.
Cost per querie between 3-7 Euros depending on info
Source Kauppalehti 10 April 2013
FIN TOM·1007
50. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 6 of 9:
Mobile measures audience accurately
Thank you AMF Ventures for discovering this sixth benefit in 2007
51. Mobile Marketing AssociationMobile Marketing Association
mHealth Stats
• Pew has measured US consumer use of mHealth
• 52% of smartphone owners use the device as their pocket doctor, 8%
of dumbphone users do so too
• That is 31% of all US mobile phone owners
• 19% of smartphone owners have installed at least one mHealth app
on their device, usually dieting, exercise or weight apps
• While 80% of Americans use SMS, only 9% have received any SMS
notices or alerts from their health providers
Source: Pew 8 Nov 2012
52. Mobile Marketing AssociationMobile Marketing Association
Girlswalker 45% Redemption Rate
• Teen girl mobile magazine Tokyo Girl / Girlswalker twice weekly with
youth content: fashion, dating, make-up etc. Concept is freemium - base
mobile web magazine free, premium editions from paid premium Gold
level with videos etc to platinum level live shows
• Alan Moore reports it is achieving 45% redemption rates to its fashion-
oriented coupons and offers Source: Alan Moore book No Straight Lines 2012
53. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 7 of 9:
Only mobile captures social context
Thank you Alan Moore and Xtract for discovering this seventh benefit in 2008
54. Mobile Marketing AssociationMobile Marketing Association
Obama 2012 SMS Volunteers
• The Obama 2008 campaign used social media and mobile very
successfully. For 2012 they turbocharged their efforts. One of their
most ingenious ideas was the recruiting of SMS volunteers on
election day
• "Would you like to make one call to support President Obama today?
We'll send you one phone number."
• Campaign achieved 10% conversion of targeted Obama supporters so
out of 64M voters, about 6.4M made this call. If SMS activation
results in 50% success in voting, 3.2M votes were generated this way
- Obama's margin of victory was about 5M votes. Source: Communities-
Dominate.blogs.com Nov 22, 2012
55. Mobile Marketing AssociationMobile Marketing Association
SMS Member Get Member: 50% Success!
• Online social network Blue Lion has started to use SMS text
messaging in its marketing
• Blue Lion monitors which members stop using the service, and sends
an SMS reminder to those. It has measured that these reminders get
a 10% response rate
• They also use SMS for Member-get-Member campaigns finding 50%
conversion rate when members recommend Blue Lion to friends via
SMS
Source GoMo News 14 Feb 2013
56. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 8 of 9:
Mobile enables augmented reality
Thank you Raimo van der Klein of Layar for discovering this 8th benefit in
'09
57. Mobile Marketing AssociationMobile Marketing Association
AR Pages in Tesco Magazine
• Tesco in the UK has added Augmented Reality to many pages of its
Real Food Magazine
• AR links go to videos helping prepare foods, recipes, and offer chance
to purchases instantly, online
• Through 3 months of use, the AR interactive pages get consistently
average click-through rates of 15%
• The best pages achieve 60% click-through rates
Source: The Cloud and Compass 20 Nov 2012
58. Mobile Marketing AssociationMobile Marketing Association
McDonald's AR in Australia
• McDonald's in Australia launched TrackMyMacca as smartphone app
to identify exactly ingredients of that specific burger and which
Australian farm came from.
• Location-based tech (GPS) identifies restaurant
• Image Recognition identifies packaging of burger
• Augmented Reality then offers links to each ingredient and even
shows face of farmer who owns the farm where it came from
Source MobiAd News 6 March 2013
59. Mobile Marketing AssociationMobile Marketing Association
Unique benefit number 9 of 9:
Mobile offers a digital interface
Thank you Russell Buckley for discovering this 9th benefit in 2011
60. Mobile Marketing AssociationMobile Marketing Association
SMS Street Light Control
• A service called Dial4Light has launched the world's first remote control
for street lights in Germany town of Lemgo (pop 42K) near Hannover &
Dortmund
• Street lights on side streets are not turned on for the whole night. But if a
consumer wants the lights on, they send a premium SMS message and get
the lights on for 15 minutes, which costs 50 cents
• The town of Lemgo is saving 50,000 Euro
per year in not unnecessarily spending
electricity to keep lights on at night
Source: Tomi Ahonen book The Insider's Guide
to Mobile 2012
61. Mobile Marketing AssociationMobile Marketing Association
Car Rentals with NFC Phones
• France-based Continental is launching a service for rental car
companies to do phone-operated car keys
• Smartphones with NFC to operate the keyless locks
• System on smartphones uses NFC and SIM card based security
• System also allows use of charging at electrical charging stations and
logs their use
Source Gizmag 5 April 2013
63. Mobile Marketing AssociationMobile Marketing Association
Traditional 4 P's
• Philip Kotler's original 4 P's and its updated variant, the SIVA model
• Product (or service) Solution
• Price Value
• Place (distribution) Access
• Promotion Information
64. Mobile Marketing AssociationMobile Marketing Association
Wherever There Are Customers..
"Mobile phones amplify human talents for
cooperation."
- Howard Rheingold, Smart Mobs, 2002
65. Mobile Marketing AssociationMobile Marketing Association
USA: 31% Prefer SMS Contact
• Pew surveyed 2,277 adults over 18 years of age and reports
on US adult SMS use
• 88% of adults who own phone, use SMS.
• 31% prefer to be contacted by SMS, vs 51% who prefer
voice calls on phone, rest say it depends on situation
Source: Pew Internet and American Life Project 19 Sept 2011
67. Mobile Marketing AssociationMobile Marketing Association
India - Lay's Potato Chips
• Pepsi's Lay's potato chips brand in India has run a digital media campaign
across many media, but centered on SMS
• They invited fans to submit flavor ideas. Top
4 would be test-marketed. Winner would get
money plus 1% royalty of every bag sold
• Received 1.3 million flavor suggestions
• 1M votes already (campaign still running)
• South Africa similar Lekkerflavor 187K entries
• In USA, Dunkin Donuts did similar campaign
Sources: Telecom Yatra 31 May 2010, ESPN
presentation 2010, Lekkerflavour.co.za 2010
69. Mobile Marketing AssociationMobile Marketing Association
Hershey Cocoa Link
• Hershey introduced its SMS based Cocoa Link in various African
languages in 2011, to help Cocoa farmers
• Over 100,000 farmers using Cocoa Link already. Program will reach
750,000 farmers by 2017
• With Hershey's advice, farmers have increased Cocoa yields by 15%-
40%
• Side-benefit - because of more efficient farming, the Cocoa Link
project has caused 24% increase in school attendance in Ghana (as
children don't have to skip school to help with the farming so much)
Source mTrends Mobile Opportunities in Africa 2013
71. Mobile Marketing AssociationMobile Marketing Association
Do-it-Yourself Stamps..
• First done in Germany with E Plus and Postal Office selling stamps via
mobile phone. Virtual stamp equivalent is by unique 12 digit code.
You just print those 12 digits on your envelope and mail it..
• Now Denmark and Sweden have also launched it
Source: Textually 7 March 2011
73. Mobile Marketing AssociationMobile Marketing Association
Mobile Virtual Trials - Eyeglasses
• French eyeglasses and sunglasses online retailer DirectOptic has
added mobile trialing of their eyeware, using Total Immersion's
platform. Users take cameraphone picture and get to virtually trial
the eyeglasses
• Shoppers who try eyeglasses using mobile trials have 41% higher
conversion rate than normal online shoppers
• And those who use mobile trialing will spend 12.5% more on their
eyeglasses on average than those who don't
• 41% x 112.5% = 45.6% more revenue through mobile
Source: The Cloud and Compass 20 Nov 2012
75. Mobile Marketing AssociationMobile Marketing Association
Now Turkey also SMS Signatures
• Spain was the first country to accept an SMS messages as legally binding
in contracts
• Turkey has joined that, SMS signatures are now also legally binding in
Turkey
Source: MMA Asia Forum May 4-5, 2011
77. Mobile Marketing AssociationMobile Marketing Association
TxtEagle - Crowd Sourcing & SMS
• Alan Moore, Author & CEO of SMLXL tells in his latest book 'No Straight
Lines' the story of TxtEagle
• TxtEagle uses crowd-sourcing for service tasks such as translations,
calculations, programing, text entry...
• Most employees are in Emerging World countries
• Projects are cut into bite-sized tasks that
fit 160 characters of SMS text message
Source: Alan Moore book
No Straight Lines, 2012
79. Mobile Marketing AssociationMobile Marketing Association
Nigerian m-Constitution
• The new Nigerian constitution was made into a mobile phone version, for
Android, Symbian/Ovi, Blackberry and mobile web/WAP. It has been
downloaded 330,000 times
Sources: Guardian 26 Aug 2012, Twitter 30 Aug 2012
81. Mobile Marketing AssociationMobile Marketing Association
SMS Auto-Calling Center
• mInfo Inc out of Shanghai has deployed response efficiency system for
calling centers
• Using artificial intelligence and continuous refinement the system rapidly
learns and is able to respond to over 90% of calling center types of
questions, when sent in via SMS
• Remainder get automatically forwarded to humans
• Enormous cost savings compared to human call centers
Source: mInfo Inc presentation,
at X Media Lab Malmo 21 Jan 2011
83. Mobile Marketing AssociationMobile Marketing Association
Mobile Sunscreen Alarm
• A sunbathing service trialled by a Finnish integrator and Nivea the
cosmetics brand - the mobile phone sunscreen alert service
• Users register their skin type etc to their phone
• Sunscreen lotion intelligent bottle tells phone when lotion was
applied
• Location-based beach service tells how sunny it is (cloudy, full
sunshine etc)
• Sends SMS to your phone when
need shade or stronger sunscreen.
• Test customers loved it..
Source: DiViA 2010
85. Mobile Marketing AssociationMobile Marketing Association
• Finnair started mobile check-in late in 2001. SITA & Air
Traveller World 2011 survey 4 continents
found 17% use mBoarding pass
• In 2010 Finnair
passed 50% of fliers using it
• Latest version by Book It offers Finnair instant upgrade: After passenger
checked in economy, offered instant upgrades paid by credit card on
mobile or frequent flier miles!
Sources: Book It 2010, SITA 2011
Finnair Mobile Check In
87. Mobile Marketing AssociationMobile Marketing Association
Jay-Z Gamefied Book
• Rap artist Jay-Z released a biography with a twist - he created a treasure
related to every page, that fans would be invited to go explore and find in
New York City. The first person to find all 300 hidden treasures received a
lifetime pass to any Jay-Z concert.
• The winning woman took 30 days to find all 300, and recruited others to
help find her them
Source: Gamificication Presentation at ICT Qatar 5 Feb 2012
89. Mobile Marketing AssociationMobile Marketing Association
AXE Wake Up Girl
• AXE deodorant brand offered personalized wake-up for mobile phone
users in Japan
• Featured 1 of 14 avatars made based on real girls
• Wake-up girl also to laptop PC. Collect all 14 girls, featured videogame
where
object to discover hidden
treasures.
• 200K unique users - Created
by Bascule for Unilever Japan
• Increased sales by 300%
Source: MMA Asia June 2010
91. Mobile Marketing AssociationMobile Marketing Association
Spore SMS after store visit
• In Singapore all three operators will send you an SMS directly after your
visit to their store - asking you if you were satisfied with your visit
• If you respond (with an SMS that is not charged, of course) and say you
were not
satisfied - you will receive a
call from senior sales mana-
gement at headquarters
asking why
• This is competitive customer
care!
93. Mobile Marketing AssociationMobile Marketing Association
• Idea originally from Japan, where Marlboro cigarettes put unique
codes in packets of cigarettes in contest
• Now Pepsi runs similar campaigns, sometimes with SMS codes under
the cap of the bottle, other times using QR codes on the label
• Idea is to get unique mobile phone user
info on how frequently they consume
Pepsi products
• And which flavors they prefer
• Incentive is contests and awards
Pepsi Tracks Use by Bottle
94. Mobile Marketing AssociationMobile Marketing Association
360 Degree View to Marketing
• Only mobile can reach the consumer in every point where the brand
connects with its customer
• The more brands, companies (and governments and NGOs) learn how
powerful mobile is - in '4 Ps Marketing' - the more they will produce
satisfied customers
• Only 2 entities will collect that data - the brand - and the mobile operator!
• When the data is aggregated, soon mobile operators will know
'everything' about us - much like Amazon knows all of our tastes in books,
movies and music
95. Mobile Marketing AssociationMobile Marketing Association
Garanti Bank Integrated Campaign
• Garanti Bank of Turkey did award-winning integrated online, email and
mobile campaign for new clients
• Garanti had online video in style of news report, where anchor said they
had reached the point of the last person in Turkey who had not signed up
to mobile banking. Then they said they were now calling that last person -
at which point YOUR phone rang (with recorded message, m-banking
application)
Source: Rabarba presentation
at MMA Turkey 28 June 2011
96. Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
97. Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
98. Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
99. Mobile Marketing AssociationMobile Marketing Association
Gap in Consumer & Business SMS
• Textmarketing survey of 1,368 UK consumers finds dramatic gap
between what consumers want, and what UK businesses offer via
SMS text messaging:
• 89% would like to receive delivery notices via SMS, but only 26%
have received any (gap 63%)
• 84% would like appointment reminders via SMS but only 29% have
received any (gap 55%)
• 68% would like SMS offers or discounts from brands they purchased
from in past 3 months - yet only 12% had received any (gap 56%)
• 61% would like to receive order confirmations via SMS yet only 16%
have received any (gap 55%)
Source: Textmarketing UK survey Oct 2012
101. Mobile Marketing AssociationMobile Marketing Association
Mobile Kills Impuse Mag Buys
• WARC reports that a major cause for the fall in USA magazine sales in
2012 is due to retail impulse buy decline
• That is primarily caused by mobile phones - as consumers are not idle
at the check-out counter but rather paying attention to their phones.
• AAM (ex ABC) which audits magazine circulations in the USA reports
that total magazine circulation is down 9.5% during 2012
Source Business Insider 11 Feb 2013
102. Mobile Marketing AssociationMobile Marketing Association
48% Changed Mind in Store
• Survey by Deloitte of US smartphone owners found:
• 48% have used their smartphone in-store at physical shops to influence
their decision
• Shopping related activity on smartphone increases
during the first 6 months of ownership by 40%
• Deloitte estimates smartphones will influence 19%
of US total retail decisions by 2016 worth $689 Billion
Source: Time Business 3 July 2012
103. Mobile Marketing AssociationMobile Marketing Association
Retail Behavior Tipping Point
• A December 2012 survey of 5,000 US consumers users about their
Christmastime shopping found:
• 48.1% said they would do most of their shopping in traditional bricks-
and-mortar stores (51.9% said would mainly use online digital and
mobile shopping)
• 44.4% said they would shop online on laptops or desktop PCs
• 4.0% said they would shop on their tablets
• 3.4% said they would shop on smartphones
• More than half made at least 1-3 purchases on a mobile phone.
39.9% checked product-review on their mobile phones
Source Mediapost 18 March 2013
104. Mobile Marketing AssociationMobile Marketing Association
M Coupons - 5B in 2012
• The mobile coupon era is emerging. Juniper measured 5 Billion m-
coupons were delivered in 2012, almost one m-coupon per mobile
phone subscriber (per year). That number expected to to double now
for 2013
Source Juniper 30 Jan 2013
105. Mobile Marketing AssociationMobile Marketing Association
QR Codes Used by 10% Globally
• TNS Survey of 48,000 mobile users in 57
countries reported on QR Code use. When
analyzed by TomiAhonen Consulting, QR
Codes have 380M unique users: 9.5% of
global unique mobile owners
• Leading countries according to TNS were Japan 60%, Hong Kong 47%,
South Korea 43%, Singapore 33%, UK 26%, Canada & Taiwan 25%
• Regionally, QR codes used by 27% of advanced APAC, 19% of N America,
14% of W Eur, 12% of Lat Am, 6% of Middle East, 5% of E Eur, and 1% of
Developing Asia and Africa
Sources: TNS Survey April 2012 and
TomiAhonen Consulting May 2012
106. Mobile Marketing AssociationMobile Marketing Association
Future of Money is...
• Visa Europe showed a corporate Visa video to the Slovakian Mobile
Marketing Forum with a stunning statement about mobile phone based
credit cards and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011
107. Mobile Marketing AssociationMobile Marketing Association
Future of Money is...
• Visa Europe showed a corporate Visa video to the Slovakian Mobile
Marketing Forum with a stunning statement about mobile phone based
credit cards and payment cards. The official Visa view is that:
• "The Visa card of the future is a Visa mobile card."
• And the video ended with the position
of Visa about the future of money:
• "The future of payments is mobile."
Source: Visa Europe corporate video shown at
MMMMXI Conference Bratislava 10 May 2011
STOP PRESS:
Nov 21, 2011: Turkey
announces target date of
2025 to end cash!
108. Mobile Marketing AssociationMobile Marketing Association
m-Banking 48% of Kenya GDP
• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel
(ex Zain) has 3M users.
• Kenya pop 40M (26M age 18+) 69% of adults have m-banking
account, 2.2x more than 'real' bank acct
• M-Pesa and Airtel have 75,000 merchants
• Central Bank of Kenya says average transaction now 32 USD and 2012
total Kenya mobile transactions worth 16.2B USD. Kenya's GDP is
33.6B USD
• So as of 2012, 48% of Kenya GDP runs via mobile
Sources: Business Day 22 Mar 2012,
Africa News 21 Jan 2013
109. Mobile Marketing AssociationMobile Marketing Association
First Virtual Credit Card for Mobile
• Mastercard, Airtel & Standard Chartered bank launched the world's first
virtual credit card for mobile
• The SMS based service launch country is Kenya using Airtel Money and
will be rolled across Airtel Africa's footprint in coming months
• Anyone who needs Mastercard payment, can order 16 digit Mastercard
code via the service, receive it with one-time authorization code via SMS
Source: Mobility 14 Sept 2011
110. Mobile Marketing AssociationMobile Marketing Association
Quotes Eric Schmidt
• Eric Schmidt CEO of Google wrote in Harvard Business Review that
Google's number 2 priority is.. mobile money!
Source: HBR Agenda 2011
111. Mobile Marketing AssociationMobile Marketing Association
Ikea AR Ads
• Ikea Augmented Reality app that lets consumers to 'test' how furniture
would appear in your home
Source: Tomi T Ahonen book The Insider's Guide to Mobile, 2011
112. Mobile Marketing AssociationMobile Marketing Association
Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers home delivery as
most supermarkets do. They launched the virtual shop for cameraphones
at underground train stations.
Source: MIT Technology Review, 5 July 2011
113. Mobile Marketing AssociationMobile Marketing Association
Camphone Shopping Home Plus
• Tesco's South Korean supermarket Home Plus offers home delivery as
most supermarkets do. They launched the virtual shop for cameraphones
at underground train stations.
• Increased sales 130%
Source: MIT Technology Review, 5 July 2011
114. Mobile Marketing AssociationMobile Marketing Association
Carrefour Mobile Shopping App
• I talked about this coming. Now Carrefour the big retailer in France has
deployed its smartphone app to help shoppers find what have on their
shopping list
• It seems innocent enough at the start - you can use it to create your
shopping list - and to help you, you can use the 2D barcode scanner while
in the store to easily add items to the shopping list
• But here is the magical benefit - you tell it which Carrefour store you will
shop in, and the shopping list will be re-arranged in the order of the items
in the shopping aisles!
• Similar also Albert Heijn in Netherlands
Source: Lebensmittel Zeitung 5 Oct 2012
115. Mobile Marketing AssociationMobile Marketing Association
• BMW ran targeted and timed MMS campaign to sell snow tyres.
Target: those who bought BMW in Germany in summer when snow
tyres not required.
• 117,000 MMS sent on first day of snow
• Personalization: Each BMW owner got
customized ad with their car and color.
• Result: 30% conversion rate!
• Total cost incl creative: $120,000.
• Total revenues earned $45 Million!
• What happened to Marc Mielau? he is
now CMO of Rolls Royce
Source: Tomi Ahonen book The Insider's
Guide to Mobile, 2011
BMW Snow Tyres via MMS
116. Mobile Marketing AssociationMobile Marketing Association
• BMW ran targeted and timed MMS campaign to sell snow tyres.
Target: those who bought BMW in Germany in summer when snow
tyres not required.
• 117,000 MMS sent on first day of snow
• Personalization: Each BMW owner got
customized ad with their car and color.
• Result: 30% conversion rate!
• Total cost incl creative: $120,000.
• Total revenues earned $45 Million!
• What happened to Marc Mielau? he is
now CMO of Rolls Royce
Source: Tomi Ahonen book The Insider's
Guide to Mobile, 2011
BMW Snow Tyres via MMS
121. Mobile Marketing AssociationMobile Marketing Association
Quotes..
• WPP CEO Sir Martin Sorrell "Our competitive set is no longer
Omnicom and IPG and Publicis. It is Nielsen and GFK. It’s the data
companies."
Source Harvard Business Review March 2013
122. Mobile Marketing AssociationMobile Marketing Association
Want More Ads?
• Alan Moore said this would happen
• A Qustodian user Andrew Manley wrote at Facebook:
"I never thought I would be asking this question in my life but how can I
receive more ads?"
Source: Message left at Qustodian
page on Facebook on 2 Nov 2011
125. Mobile Marketing AssociationMobile Marketing Association
Guinness Hidden QR
• Guinness introduced promotional glasses with hidden QR codes. The QR
codes would not be visible until beer is poured into
the glass, then the QR codes would appear
• The QR codes led to various Guinness
mobile websites, promotions, games
and info about the beer
• If other beer (more yellow in color) used
in same glass, the QR code won't show
• Ad concept by BBDO New York
• Source: Ads of the World 30 April 2012
126. Mobile Marketing AssociationMobile Marketing Association
Alarm if Sun Shining
• Nivea Sun Alarm is an alarm app for smartphones that checks the
current weather. It then will alarm and wake you up early if its sunny,
it lets you sleep later if its raining..
Source PSFK 17 Feb 2013
127. Mobile Marketing AssociationMobile Marketing Association
Alarm if Sun Shining
• Nivea Sun Alarm is an alarm app for smartphones that checks the
current weather. It then will alarm and wake you up early if its sunny,
it lets you sleep later if its raining..
Source PSFK 17 Feb 2013
So Nivea is now in the
alarm clocks & weather
forecasting businesses
129. Mobile Marketing AssociationMobile Marketing Association
"The world will change more in the next
10 years, than it has in the previous 100
years."
- Chetan Sharma, 7 July 2011
131. Mobile Marketing AssociationMobile Marketing Association
Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
• Provides workshops, training and consulting in how to make money
with mobile adn converged services.
• The world's most prolific new mobile service evangelist, has introduced
over 1,200 new service concepts at public conferences; is quoted in
140 books by his peers
• Quoted in over 400 press stories in a dozen languages; keynotes at over
300 major conferences on 6 continents; his daily blog is syndicated on
CNBC, NY Times, etc
• Lectures at Oxford University on 3G and Convergence
• Available as a motivational speaker at your event!
• Read his bestsellers "Digital Korea", "Communities Dominate Brands",
“Mobile as 7th of the Mass Media” etc
website: www.tomiahonen.com
e-mail: tomi@tomiahonen.com
blog: communities-dominate.blogs.com
twitter: @tomiahonen
Tomi's newest book "The Insider's Guide to Mobile"
Earlier Tomi Ahonen has set up
& run Nokia’s 3G Business
Consultancy. Previously he
worked for 3 operators where he
created the world’s first fixed-
mobile service bundle and set a
world record for taking market
share from the incumbent
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
133. Mobile Marketing AssociationMobile Marketing Association
10 Commandments of mAd
Kim Dushinski author of Mobile Marketing Handbook issued 10 Commandments of
mobile marketing:
1 Thou shall not send mobile spam
2 Thou shall only cause mobile action with QR codes
3 Mobilize thy site
4 Thou shall only create a mobile app if there is a valid reason to
5 Honor your mobile campaigns by marketing them fully
and accurately
6 Mobilize thy email
7 Thou shall not ignore mobile, for thy neighbor won't
8 Thou shall provide relevant value
9 Obey the context in which your customers are
interacting with you
10 Use only mobile when it is the right tool for the job
134. Mobile Marketing AssociationMobile Marketing Association
• TomiAhonen Mobile Forecast 2012-2015 gives following dates of
major milestones coming in mobile:
• Smartphones to sell 1B units annually by year 2013
• More people vote via SMS on TV shows than total TV sets in world by
year 2013
• Total handset sales to pass 2B annually by 2014
• More active users of SMS than humans alive 2014
(obviously this means many of us using 2+ accounts)
• Half of new phones sold to have touch screens 2014
• Half of internet users will never use a PC to access the internet by
2014 (rest are mobile & PC users, and diminishing slice of 'only PC'
users)
Source: TomiAhonen Mobile Forecast 2012-2015 - see more at tomiahonen.com
Major Milestones Coming Soon
135. Mobile Marketing AssociationMobile Marketing Association
Mobile Subscribers, Unique Users, Phones
Source: Tomi Ahonen Amanac 2012 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros
136. Mobile Marketing AssociationMobile Marketing Association
Price Pyramid of Mobile Phones
Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
Premium Smartphones Over $450 11%
Mid-Price Smartphones $150 - $449 13%
Low cost Smartphones $80 - $149 17%
Featurephones $40 - $79 21%
Ultra-cheap phones Under $40 38%
137. Mobile Marketing AssociationMobile Marketing Association
Smartphones & 3G Users: by Region
3G Migration Rate Smartphone Penetration Rate
0% 20% 40% 60% 80% 100%
USA & Canada
Europe West
Europe East
APAC advanced
Asia developing
Middle East
Africa
Latin America
Source TomiAhonen Phone Book 2012
3G Penetration Rate
Smartphone Migration
Source: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
138. Mobile Marketing AssociationMobile Marketing Association
• TomiAhonen Consulting provides exclusive ranking of world's largest
corporations when measured by only their mobile industry revenues
(removing other revenues). The top 12 are:
1 China Mobile*, China Operator $87B
2 Verizon Wireless**, USA Operator $75B
3 Apple iPhone**, USA Smartphones $74B
4 Samsung Galaxy**, S Korea Handsets $69B
5 AT&T Wireless**, USA Operator $62B
6 Vodafone Mobile**, UK Operator $60B
7 Telefonica Movil**, Spain Operator $55B
8 NTT DoCoMo*, Japan Operator $48B
9 T-Mobile**, Germany Operator $47B
10 Orange Mobile**, France Operator $46B
11 America Movil**, Mexico Operator $39B
12 Nokia Mobile**, Finland Handsets $37B
*real company under this name, **virtual company with estimated revenues
Source: TomiAhonen Almanac 2013 - see more at www.tomiahonen.com
Largest 'Mobile' Companies 2012
139. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Index of Mobile Leadership 2012
Source: Tomi Ahonen Amanac 2013 - see www.tomiahonen.com - 194 page eBook only 9.99 Euros
140. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Report
TomiAhonen Mobile Forecast 2012-2015
86 pages, eBook format only, May 2012 - Cost only 99 Euro
TomiAhonen Consulting's forecast of the 110 most requested mobile
industry numbers is in ebook format. Table of contents:
Chapter 1 - Intro (4 pages)
Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables
Chapter 3 - Customers (7 pages) 1 chart, 10 tables
Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables
Chapter 5 - Handset Market Shares (25 pages) 24 charts
Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables
Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table
Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables
Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables
More info see www.tomiahonen.com
eBooks only via tomiahonen.com
141. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of real world
services around topics of mobile social networking and digital
communities covering all biggest stories including Mixi, Mobage,
Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-
Report etc.
Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first volume has 50 case
studies of real world services around topics of mobile advertising and
marketing from 19 countries including location-based, coupons, viral,
advergaming etc
eBooks only via tomiahonen.com
142. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Pearls Vol 3: Mobile Money
171 pages, eBook format only, June 2011 - Cost only 9.99 Euro
Tomi's third volume of "Pearls", has 50 case studies of real world services
around topics of mobile social money, mobile payments, mobile banking
and mobile wallets. Includes all biggest stories such as Coca Cola, M-Pesa,
NTT DoCoMo Osaifu Keitai etc.
eBooks only via tomiahonen.com
143. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Tomi Ahonen Almanac 2013
190 pages, eBook format only, February 2013 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 93 tables, charts and
diagrams, covering all major aspects of the mobile telecoms industry from
handsets to services, from customers to networks, from SMS text
messaging to content from mobile internet to mobile advertising.
eBooks only via tomiahonen.com
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an
eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that
51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around
with 2 phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than
any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's
Almanac. The Almanac is full of hard to find information."
- WAP Review
144. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen eBooks
Tomi Ahonen Phone Book 2012
173 pages, eBook format only, September 2012 - Cost only 9.99 Euro
Complete update of the volume, data current to December 2012.
Comprehensive review and almanac of handset side of mobile industry
with 100 tables, charts and diagrams, with all market shares, average
sales prices, features, operating systems etc for smartphones,
dumbphones and major brands in handsets.
It is the companion piece to highly popular TomiAhonen Almanac.
eBooks only via tomiahonen.com
145. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen six hardcover books
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
Still only complete business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages
all six hardcover books are available at Amazon
146. Mobile Marketing AssociationMobile Marketing Association
Tomi Ahonen Books:
2013 TomiAhonen Almanac 2013 (ebook: tomiahonen.com)
2012 TomiAhonen Phone Book 2012 (ebook: tomiahonen.com)
2012 Mobile Forecast 2012-2015 (ebook: tomiahonen.com)
2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)
2010 The Insider's Guide to Mobile (free ebook: lulu.com)
2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)
2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)
2008 Mobile as 7th of the Mass Media (hardcover: futuretext)
2006 Digital Korea (hardcover: futuretext)
2005 Communities Dominate Brands (hardcover: futuretext)
2004 3G Marketing (hardcover: John Wiley)
2002 M-Profits (hardcover: John Wiley)
2002 Services for UMTS (hardcover: John Wiley)
see all Tomi T Ahonen's books with links at www.tomiahonen.com
147. Mobile Marketing AssociationMobile Marketing Association
Selected TomiAhonen Workshops
• Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” to
addiction, “split” personalities, time to change..
• Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique
aspects of mobile. Also adopted for Oxford Univ.
• Social Networking / Mobile Digital Communities based on his book Communities Dominate
Brands, may be run with SMLXL. Adopted for Oxford U.
• New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators,
vendors, content partners etc, includes 6 M’s and Early 8
• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U
• Mobile Marketing and Advertising featuring "Engagement Marketing"
• Segmentation and Customer Understanding may be run with Xtract
• Launch Marketing for 2.5G and 3G also adopted for Oxford University
• MVNO, Revenue Sharing & Partnerships can include building a model
• Forecasting and Business Modelling in Telecoms Popular workshop
• Competitiveness in Telecoms Workshop form or competition simulation:
• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.
148. Mobile Marketing AssociationMobile Marketing Association
Tomi's Mobilista Primus Inter Pares TW List
• If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to @TomiAhonen are
Tomi's Primus Inter Pares list:
• @AjitJaokar - author of tons of mobile books, advisor to governments
• @ChetanSharma - Chetan Sharma author, best view to US stats & industry
• @DW2 - David Wood ex CEO of Symbian
• @EOrtiz - C Enrique Ortiz author on mobile tech
• @Ew4n - Ewan MacLeod, editor of Mobile Industry Review
• @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord
• @JMacDonald - JMac Jonathan MacDonald the author and superguru
• @KimDushinski - Kim Dushinski author on mobile marketing
• @MTrends - Rudy De Waele what can I say, a mobile social butterfly
• @PGolding - Paul Golding author on mobile apps, web, tech
• @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob
• @TechnoKitten - Helen Keegan runs Swedish Beers
• @Textually - Emily Turrettini editor of Textually and Ringtonia
• @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy
• @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia
• @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo
149. Mobile Marketing AssociationMobile Marketing Association
The Guru's Bookshelf in Mobile:
• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
• Communities Dominate Brands Ahonen & Moore, 2005
• Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012
• Mobile Advertising, Sharma, Herzog & Melfi, 2008
• My Digital Footprint, Tony Fish, 2010
• Digital Korea, Ahonen & O'Reilly, 2007
• No Straight Lines, Alan Moore, 2011
• Social Gaming, Schmid, Talos & Aguilina, 2013
• Mobile Internet for Dummies, O'Farrell, Levine, et al 2008
• Digital Money Reader, Dave Birch (ed), 2011
• Next Generation Wireless Apps (2nd ed), Paul Golding, 2010
• M-Profits, Tomi T Ahonen, 2002
• 3G Marketing, Ahonen, Kasper & Melkko, 2004
• ...And of course The Dilbert Future by Scott Adams..
Notas do Editor
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Global update for the MMA Board in New York City in May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com