Google Analytics is a free service provided by Google that allows you to track and analyze traffic to your website. It provides key metrics on visitors, traffic sources, content, goals, and ecommerce (if applicable). To set up Google Analytics, sign up for a Google account if needed, then add a profile for your website and copy and paste the Google Analytics JavaScript code onto your website pages. You can then access reports from anywhere and schedule automated emails with important metrics.

1. IF YOU DON’T MEASURE YOUR TRAFFIC, YOU ARE THROWING YOUR MONEY IN THE TOILET Google Analytics 101